SEO Keyword Planning Tips

Search engines are the modern person’s best friend. How can they not they be? Browsers are now mobile, making information searches more accessible and convenient than ever. Internet users from across the globe use their devices to find everything from restaurant recommendations to family doctors in their area. How do you tap into this vast market as a business? Building a keyword optimised SEO strategy with an Auckland agency is a great place to start.

There are many factors at play in working towards effective SEO. One of the most important is the keywords. Finding the right ones can take your SEO campaigns to the next level. In the same vein, using the wrong ones can torpedo your results. Here are a few ways to correctly use keywords and give your digital marketing a boost.

  1. Learn From What Industry Competitors Are Doing Right Or Wrong

Business is competitive by nature, and so is keyword usage — millions of companies scramble for a piece of profit every second of every day. In the quest to find the perfect keywords, you can learn a lot about digital marketing dos and don’ts from your competitors. For example, the more popular a keyword is, the more challenging it will be to gain traction from it. You’ll need to look for a unique keyword or long tail phrases that still speak to your ideal clients.

  1. Help Your Target Market To Find You

Search engine results can help you bring in website traffic but bringing in traffic isn’t enough. What good is having visitors on your website if they don’t become paying customers? Keywords help businesses to attract the right kind of traffic. That is people who are looking for what they have to offer. This also increases the chances of converting leads that visit the website – the ultimate point of investing in digital marketing. SEO specialists in Auckland like the team at Sprocket Digital guide businesses through these kinds of strategies every day.

  1. Reach Potential Customers That Were Otherwise Unreachable

There are many untapped markets that you can reach with the right variety of keyword phrases. A user could be searching for a similar product or service to what you offer but using a different word for it. Related keywords can lead them to discover your business instead. These are the clients that never knew they needed you.

More than anything, keywords carry invaluable insight into the consumer’s mind, and its information that you could use to improve your approach to digital marketing. Looking for experts that can help you achieve all this and more? Then contact Sprocket Digital today.

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If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. 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We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader

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