A recent study performed by a well-known marketing analytics firm recently revealed that most of Google’s searches are not achieved by clicks. It means that the number of searches that have resulted in a direct answer on Google has increased, and clicks on PPC campaigns and Organic links are falling. These searches are called no-click, or zero-click searches.

No-Click Searches
What does it mean for search results to be zero-click? When you perform an organic search and click on the link in the results pages, Google counts the click. In contrast, when the answer to your query is displayed on the results page, and you don’t need to click further, this is called a Zero-click. According to the study, almost half of Google searches in the US ended without a click, which means that no-click rates have increased dramatically.

What Effect Does This Have?
With no-click rates on the rise, there are some ripple effects. Here are a few things it’s predicted that the industry will see:

  • Organic click erosion – organic clicks will continue to decrease, regardless of the estimates that analysts came up a couple of years ago. Online marketers need to implement changes to adapt to how their target markets are searching.
  • Ad Clicks – Click-through rates on ads also decreased, and targeting needs to be widened in order to generate the same monthly volume as seen in previous years
  • Organic Searches On Mobile – More zero-click results and paid searches occur on mobile than on desktop computers, which isn’t a good thing. That means that organic/paid volume for mobile is also decreasing rapidly.

What Does This Mean For Online Marketers?
To keep these changes from negatively impacting their efforts, digital marketers might need to make a few changes in how they do things. Here’s how the increase of zero-clicks affects various parties:

  • There Will Be Fewer Big Winners

Google seems to be becoming more like a portal than a search engine. This surge in no-click searches means that smaller companies will suffer, as the bigger fish with more resources, might surpass them.

  • There Will Be A Decrease In Traffic

If you rely on search engine site traffic, you’ll likely become increasingly disappointed with traffic volumes generated. If users are searching for a solution to a problem online, and their answer appears on the first search engine results page without them needing to open a website, then your business may suffer as a result.

Google is moving in a direction where there is a more significant focus on user experience, even at the cost of ad revenue. With no-click rates increasing, you might need to take additional steps to ensure that your digital marketing strategies are generating the results needed to grow your business. Sprocket Digital can help you navigate this landscape before it’s too late.

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    cam scott
    So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.
    Speednation
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    Beautiful You Holidays
    Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!
    Louis Chan
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    We own Better to Give . We have only been working with Harry at Sprocket for a few months, but as a brand new E-Comm start up we knew we needed someone who could build our sales with fast and effective campaigns. We are very happy with our progress thus far and look forward to a long prosperous working relationship.
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    I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.
    Glenn Walton
    Good people with excerlent skills, lead generation and communication. Thanks Team. Their performance dashboard is also awesome 👌
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    Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come.Thanks team
    Nudi Point
    FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
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    The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!
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    Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.
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    We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digital
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    Ronnie and the team at Sprocket have done an awesome job of understanding what our business needs, and helping to develop the digital marketing strategy for TankMate.
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    Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!
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    We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!
    Dylan Lewis
    We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
    Matt Boylan
    This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.
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    Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!
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    We've found Ronnie, Dan and the team at Sprocket to be great so far. Onboarding process was nice and easy, and they have been available at any time to help us with any queries we've had. We're pleased with the results so far and the growth we've seen, and look forward to continuing to grow both the business and our relationship!
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    Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!
    Andrew Tuioti
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    Lily Richards
    I really enjoy working with Sprocket. I've worked with them on two different projects now; they're data driven, great communicators & listeners as well as extremely good value/above board. They helped us improve our Google quality and conversions by nearly double. I would definitely recommend them.
    Cuddle Me Baby Ltd New Zealand
    We love working with the Team at Sprocket Digital. They really take a personal interest in your business and come up with some fantastic marketing ideas, that have seen our sales grow in just the short time we have been working together. 100% trustworthy and love that they are NZ based and only a phone call away when you need them.
    G K Molloy
    Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
    Pathik Modi
    Started working with Sprocket just before the lockdown this year and have to say I'm very impressed with the level of service, support & results we get from the company. Our account manager, Sophie has been very helpful in making us understand the process at the same time took the time to understand our needs and understood exactly what would help achieve our business goals.Highly recommend!
    Lance Metz
    Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.
    Bejoy Jose
    We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!
    Brent Alexander
    We have been working with Ronnie and the team at Sprocket for a few months now and have been stoked with the results. Super helpful, very responsive to questions and great to work with. Would highly recommend.
    Richie Stott
    It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.
    Josef Arnet
    Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.
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    Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital
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