The power of email marketing continues to grow and, therefore, so does the importance of getting it right. Grow your audience, increase sales and encourage customer retention with epic email marketing campaigns starting with this expert guide. Keep your campaigns current, engaging and insightful for an all-round healthier brand. Here's how to get started.
The first things to consider when it comes to email marketing is the who, what and why?- Who is it for? Who are your customers?
Now you've thought about the basics you need to collect email addresses. There are a few ways to encourage users to subscribe to your newsletters. Here's how:1. Sign-up form on the website: You can use a form builder to add a subscribe box to your website. This will often be embedded on your 'contact' page prompting users to input their name, email address and any other information you require. If you use location segments, ask where users live. If you use SMS, ask for their phone number. Just remember, every question is another touchpoint and the more information you ask for the more chance of users failing to subscribe. If you don't need to know their date of birth, for example, don't gather that information.
But what is the incentive for users to subscribe? It's good practice to offer something as a reward for subscribing. "Subscribe now and receive a 15% discount code" or "Sign up today and get free delivery on your first purchase".Tip 3
Promoting new products informs your audience about in-stock products they can buy today. You can also create a sense of urgency with lines such as "as stocks last" or mentioning products are "limited edition".
Use your customer data to segment your email list. Ensure you're only sending emails to those who would be interested in receiving them. There is no point in advertising a product to a customer who has already bought one or sending a special offer to a customer who has already used it. This is where a specialist digital agency can help.
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