The world is moving away from traditional marketing methods such as print media and TV ads and towards digital marketing and optimisation. It isn’t surprising, seeing as people spend the majority of their days on the internet or social media.

The average internet user browses the net for anything and everything – from looking for a nearby gym and healthy recipes to searching for a new pair of running shoes. How do you ensure that your gym, recipe book or sports apparel business is one of the first that that user will come across? With online marketing. Here are a few ways that digital marketing agencies can help your business meet its goals.

1. You’ll Stand Out From The Crowd
A few years ago, the only businesses who had access to digital marketing agencies in Auckland were massive corporations with buying power and an established brand. However, these days, the playing field has been levelled. Anyone can approach an agency and request digital marketing solutions for their business, giving them the opportunity to compete with big corporations and household names. Now, small businesses can finally use the resources that are readily available to them to create formalised digital marketing strategies which will increase their web traffic and generate the same return on investment as a big corporation.

2. It’s More Cost-Effective Than Traditional Marketing
Traditional marketing efforts included television ads, radio advertising, billboards and street banners. It also included newspaper ads and flyers being handed out outside shopping centres. Each of these methods of marketing cost more money – to reach fewer people – in a less targeted manner, than a solid digital marketing strategy. With the invention of the internet, businesses of all types have access to millions of people across the world whom they could convert into customers. For a fraction of the price of traditional marketing, businesses can attract and engage millions of people with websites, social media platforms, email marketing campaigns and online advertising. With digital marketing, companies are seeing a much more significant ROI because they are reaching the right people – in the right place - at the right time, all across the world.

3. You Receive Conversion Optimisation
A business’s priority is not just to increase their web traffic. The primary objective is to increase the number of people who are converted from web traffic into leads, into paying customers. You can generate prospects from multiple consecutive marketing channels, but the prospects can easily be lost if their website experience is sub-par. A digital marketing agency will create a strategy which will assist in improving conversion outcomes from website sessions (otherwise known as conversion rate optimisation).

4. Digital Marketing Earns You Direct Profits
When your practices are leading to optimised conversion rates, your business will experience growth in profits. Leads need to be nurtured, and if you do it well, you’ll get an increase in sales. With more revenue coming in, you have the chance to expand, reach new audiences and enter the national/international scene. You can also directly link your search engine and social media adverts to your online store, meaning an advert created in digital marketing can literally and directly lead to increased sales.

5. You Can Track Your Exact ROI
As mentioned previously, digital marketing costs less than traditional marketing. It also reaches all demographics, geographic locations and devices, thus influencing the right audience with reach and frequency figures that aren’t possible in traditional channels. With more qualified leads, chances are you’ll earn more money and therefore, get a better return on investment. When using traditional marketing methods, there are very few ways to measure the success of your efforts. However, with Digital there are thousands of tools available to transparently measure metrics that define success for your business. You can now track how successful some strategies are, and where you can improve them to convert more prospects. It allows small businesses in particular to produce a steady stream of traffic which has been narrowly and specifically targeted – which is most likely to convert into sales.

6. It Gives Leads A Reason To Trust Your Brand
People are more willing to buy from a brand if they have a trustworthy reputation. If your social media / Google business accounts are filled with glowing praise and product reviews, others will feel more comfortable in bringing their business to you. The more SEO and paid online advertising you do, the more you will be seen by people in the market, ready to buy products or services which are similar to what you provide. The more people that can try your products, the more positive reviews you will get. A household name is trusted more than a new, unfamiliar online brand. Therefore, getting your name out there will increase your sales through an excellent reputation and cultivated trust in your brand.

7. You Can Engage Targeted Audiences
One of the main reasons why digital marketing became so successful over traditional advertising channels is because businesses can engage people who are more likely to buy from them than others who are not.

With digital marketing, you can target a specific audience that you know is likely to buy from you, and therefore, you’ll likely generate increased sales and business growth.

You don’t have to be an expert in digital marketing to have effective SEO, email marketing, social media marketing and advertising efforts bringing in leads. You can create and manage a website and social media pages, and you can generate the content to fill it. However, some businesses want to take things to the next level. That’s where digital marketing agencies like Sprocket come in. We are experts in the field and will get your business where you want it to be – on the first page of Google, generating more qualified prospects than ever.

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    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalDylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Gavin Sheppard ★★★★★ Ronnie and the team at Sprocket have done an awesome job of understanding what our business needs, and helping to develop the digital marketing strategy for TankMate.Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Lily Richards ★★★★★ I really enjoy working with Sprocket. I've worked with them on two different projects now; they're data driven, great communicators & listeners as well as extremely good value/above board. They helped us improve our Google quality and conversions by nearly double. I would definitely recommend them.Phillip Wards ★★★★★ Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come.Thanks teamKiwi Duvets Ltd ★★★★★ We've found Ronnie, Dan and the team at Sprocket to be great so far. Onboarding process was nice and easy, and they have been available at any time to help us with any queries we've had. We're pleased with the results so far and the growth we've seen, and look forward to continuing to grow both the business and our relationship!Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Andrea Cummerfield ★★★★★ We've been using Sprocket Digital for around 5 months and are really happy with the results. The team is super easy to deal with, nothing's a problem, highly recommend using them!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ Health Food Company ★★★★★ We've been working with Sprocket Digital for a few months now and are seeing really good results. Dan and the team are great to work with and are constantly looking for opportunities to help us grow our ecommerce platform. Great communication and nothing is ever a hassle.Cuddle Me Baby Ltd New Zealand ★★★★★ We love working with the Team at Sprocket Digital. They really take a personal interest in your business and come up with some fantastic marketing ideas, that have seen our sales grow in just the short time we have been working together. 100% trustworthy and love that they are NZ based and only a phone call away when you need them.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Lani Wards ★★★★★ We own Better to Give . We have only been working with Harry at Sprocket for a few months, but as a brand new E-Comm start up we knew we needed someone who could build our sales with fast and effective campaigns. We are very happy with our progress thus far and look forward to a long prosperous working relationship.Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Megan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalSheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.Andrew Tuioti ★★★★★ Super pro-active group of professionals. Our sales have doubled in a matter of weeks and looking forward to working with Ronnie, Dan and the team for the for-seeable future.Pathik Modi ★★★★★ Started working with Sprocket just before the lockdown this year and have to say I'm very impressed with the level of service, support & results we get from the company. Our account manager, Sophie has been very helpful in making us understand the process at the same time took the time to understand our needs and understood exactly what would help achieve our business goals.Highly recommend!Mark Chapman ★★★★★ Great start with Sprocket. Particularly like the data driven methodology, transparency and friendliness.Brent Alexander ★★★★★ We have been working with Ronnie and the team at Sprocket for a few months now and have been stoked with the results. Super helpful, very responsive to questions and great to work with. Would highly recommend.Hybrid Bikes Ltd ★★★★★ We have been working with Sprocket Digital for 3 month now and I am very happy with the team. They offer great service from analyzing our needs as a business to delivering a great action plan. I can highly recommend to any business which is looking for a fantastic marketing team. Kind regards FrankLouis Chan ★★★★★ Sprocket have been great to deal with from the start and have brought in great results. Highly recommended :)Glenn Walton ★★★★★ Good people with excerlent skills, lead generation and communication. Thanks Team. Their performance dashboard is also awesome 👌Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Lance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Alastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsDaisuke Kirihara ★★★★★ I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nzcam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Kate Mayo ★★★★★ I have been working with Sprocket for a few months and am very happy that we decided to work together. A friendly team, very responsive and thorough. Harry has really taken the time to understand our business and develop strategies to help us grow.NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!js_loader

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    Louvretec

    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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