There’s no question that a good online marketing campaign is key to the future success of your company. Business owners know that they need to be sharing content on their blogs and social media sites. But, it can be a lot of work to keep up with the publishing schedules, content creation, and tracking user engagement.
One of the Biggest Mistakes with Content Publishing
The truth is that publishing the content is just the first step. One of the biggest mistakes that you can make is publishing content without tracking the effectiveness of these efforts. Is the content engaging your audience and encouraging people to take action? How are the users choosing to interact with the content that you are sharing?
Publishing articles, photos, videos, and advertisements will help to bring people to your website. But, you could be leaving money on the table if you don’t use metrics to optimize the results of these efforts. Too often, these publishing efforts are like throwing spaghetti on the wall: random results to see what sticks.
If you are going to spend money on these online marketing efforts, then you need to be deliberate in the ways that you craft the content. At the same time, leverage metrics to see the effectiveness of the information on user engagement.
What Metrics Should Be Measured?
An experienced marketing company will be able to assist with your metrics tracking. Then, this information can be used to adjust the marketing campaign for the best results in the future.
What metrics should be measured? There isn’t a single formula that works for every business. Instead, you need to consider the unique goals of your company and how the marketing campaign can support those goals.
For example, are you working to increase the number of customer consultations that are held each month? Then it might make sense to track the number of leads that come in as well as the number of consultations that are scheduled.
But, the tracking doesn’t stop there. You also need to evaluate the effectiveness of the marketing campaigns that result in a successful consultation. Just because you are getting a lot of traffic from a social media site, doesn’t necessarily mean that it is increasing your business income. These numbers will help you evaluate the best ways to shape your marketing efforts and optimize the budget at the same time.
Sprocket Digital is here to help! We offer over 20 years of experience in the online marketing industry and our team of specialists can assist you with the traffic generation strategies that you need, as well as metrics and reports to evaluate the effectiveness of the campaigns. Contact us today to schedule a consultation.