Keyword Research

Proven Methods to Choose the Right Keywords for Your Google Adwords Campaign

The keywords that you choose for a Google Adwords campaign provide the foundation for success or failure in your efforts. The most important thing that you can do is select keywords that will help you connect with an audience that is looking online for the product or service that you have to offer.

In theory, most business owners know that they need a marketing foundation using the right keywords. But, it is a challenge to know where to start so that you can select the best keywords to use.

Luckily, there are a few effective tools that can be used to help you understand the data and build an effective Pay Per Click (PPC) or Search Engine Optimisation (SEO) strategy.

Start with the Right Keyword Tools

Get started on the right foot by using keyword tools that are simple and clear to help you identify a good strategy for your marketing campaign. There are many keyword tools out there, but the results will vary depending on the tool that you choose.

The Team at Sprocket offers over 20 years’ experience in the online marketing industry. Over the years, we’ve tested different tools to find the most effective strategy. The top two keyword discovery tools that we like to use are Moz’s Keyword Explorer and SEMrush.

These options allow us to uncover the data-driven keywords, including information about search volume, competition levels, and more. Before beginning a Google Adwords campaign, we work through this data to discover the gold mine for buyer-focused keywords that apply to your industry.

Factors that Influence Keyword Choices

These keyword tools can generate data, but it can be confusing if you don’t understand how the details will impact your Adwords campaign. We look at two main factors:

  • Search Volume: Make sure that customers are searching for the keyword term. Search volume is an indicator that you will be able to bring in traffic from ads based on that keyword.
  • Competition Level: If a keyword is too competitive, then the per-click costs will be high. It is important to find the balance of the cost-per-click and the ROI that comes from the traffic that is generated.

The goal is to find the “sweet spot” between keywords that offer a high volume of traffic, without having too much competition. We put together a list of these optimal keywords, and then start testing the results to find the best strategy for each website.

With the right keyword strategy, it is possible to generate a list of customers who are interested in the product or service that you are offering. As a result, your business will grow, and your online marketing efforts will pay off.

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