It’s Strategic, Scalable, and Generates Swift Success

As a business owner, you want results. You either do your own marketing or hire someone else to do it, and you want to be confident that every dollar of marketing spend is being allotted wisely to get maximum results for your business. 

This is where omnichannel marketing comes in. 

Omnichannel marketing is a strategic approach that, on the customer end, provides a seamless customer experience across all of your digital touchpoints, allowing you to deliver a unified message across your campaigns and strengthen the power of your brand online. 

On the internal marketing management end, omnichannel marketing allows you greater flexibility to allocate your marketing resources across different channels as dictated by data, to deliver the best return on investment in the shortest possible time.

“We don’t allocate budget packages for specific platforms or campaigns, instead we regularly reallocate spend towards areas that are working and away from areas that aren’t.  This method enables us to quickly and accurately deliver the best return on investment possible for our clients.” 

Josh Sexton, Digital Performance Director, Sprocket Digital

Omnichannel vs traditional campaigns: what’s the difference?

In the traditional digital marketing model, you’d have a budget for each platform (Google, Facebook), and run them independently of one another. You’d still test and optimise on each, to ensure you were getting a decent ROI, but it can take longer and cost more in the long run to reach the results you’re looking for. 

In the omnichannel model, all channels are included and managed as part of the same broader strategy, and directed by data. The data tells you where to invest and where to pull back, to accurately produce results in a shorter period of time. 

Why allocate the same budget on Facebook ads and Google ads, when one has an ROI that is so much higher? An omnichannel approach allows you to shift the budget in line with your data, so you can ensure you’re getting the most out of your ad spend. 

“With Sprocket’s omnichannel approach, we build a tailor-made strategy for each business, estimate the total required marketing investment for a successful initial cycle, and move the budget around as soon as we have collected enough data to make informed optimisation decisions.”

Josh Sexton, Digital Performance Director, Sprocket Digital

On the customer’s end, an omnichannel approach also ensures that they are receiving the same standard of customer experience and messaging across all platforms - it’s seamless. 

When channels are siloed and managed by different specialists, your customer’s experience can be different on each platform, negatively impacting your relationship with that customer.

Data is King in omnichannel marketing strategies

To design a strong, scalable, and successful omnichannel marketing strategy, it all comes down to data. 

Data is the core of digital marketing anyway, as it tells you how well your campaigns are doing, and where the gaps are that need more attention. Data in omnichannel marketing however is what drives all of your budget allocation, and prompts you to optimise and change weightings on the fly as more information becomes available. 

This data also allows for greater personalisation within your campaigns, to delight your customers on every platform. Delivering relevant and timely ads to your target audience, or remarketing campaigns to call back past visitors for a sale, has never been more important.

Why you need omnichannel marketing in 2021 and beyond

Omnichannel marketing is the best way to deliver digital advertising because:

  • It achieves the best possible ROI in the shortest possible time
  • It relies on data to direct investment, not assumptions or tradition
  • It is easy to scale at any point, and quick to react

“Many other agencies sell advertising at predetermined package levels per platform or per campaign. At Sprocket, our strategies are tailored to each client, and wholly omnichannel. We work with our clients toward prearranged, mutually agreed targets, to ensure their business is getting the return they need to support scaling to the next level.” 

Josh Sexton, Digital Performance Director, Sprocket Digital

Sprocket Digital specialises in omnichannel marketing as our vehicle to deliver high performance for our clients and help them to grow their business.

Grow Your 
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Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

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    To schedule a free no-obligation consultation, simply enter your details below and one of the team will be in touch!

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    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


    Client Testimonials


    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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    0800 365 413

    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
    Based on 126 reviews