As a business, you’ll always need to compete against others when there’s more than one service or product for your target market to choose from – some of which could come from any country in the world. To carve out your space in the market and make sure the right people find you in the right place and at the right time, digital marketing -and more specifically SEO – is essential. Despite this, many businesses are still wary of using it to their advantage, and risk getting left behind by doing so. If you’re new to the world of search engine optimisation, here are the most common SEO myths you’ll need to leave behind if you want to succeed.

Myth 1: You Can Buy Or Cheat Your Way To Good Rankings
For far too long, unscrupulous "SEO experts" have given businesses the impression that SEO success is something that you can buy. Visit a search engine, and you’ll see international brands dominating searches, which only adds to this impression. It isn’t the case. There’s no single, clear-cut way to succeed with SEO. Google’s algorithms change often, and everyone is affected equally. An SEO plan is one that’ll constantly be changing and what will work for one business won’t work for another – even if both have similar offerings. To implement these changes you need to do certain things – and you won’t have to pay for them to take place, although you’ll need to pay someone to do it if you can’t do it yourself.

So what happens with websites that seem to be thriving in their SEO without big budgets? These businesses don’t know something that others don’t, and there are no secret tricks to their success. They’re successful because they rely on the ongoing assistance of specialists, whose job is to keep up with Google’s changes and make the necessary tweaks to the business’s SEO strategy. In the cases where the efforts of a company seem too good to be true; it probably is. It’s worth remembering that so-called Black Hat SEO never pays and even if a brand succeeds with it now, they’ll be heavily penalised for it later.

Myth 2: Content Trumps SEO
Well-written blogs and website content, infographics and branded imagery will keep visitors coming back to your website and clicking on your links but content isn’t “king” alone. Content is more like a valuable partner to SEO. It’s important, but not the be-all-and-end-all. You cannot create content which hasn’t been informed by research and strategy. You must have a solid SEO strategy that is aimed towards improving your ranking, that’s been optimised for keywords and will bring new traffic to your site every day.

You can have the best content in the world, but if the right people aren’t finding it, it’s useless. Your traffic is meant to stay for what you’re publishing. You can’t have one without the other, so do yourself a favour and get your SEO efforts underway today.

Myth 3: Loading Speeds Aren’t That Important
Let’s say that your SEO efforts are successful, and your web traffic increases to thousands of unique visits a day. This much traffic could slow your site speed down to a glacial pace. If this happens, and your infrastructure can’t handle the extra traffic, your business will suffer. If you’re relying on traffic to generate leads or even make sales from your online store, this could have real-world financial ramifications.

What’s worse than waiting for a website to load? Not much, to be honest. Page speed might be a tie-breaker when all things are equal, but when your traffic increases that much, there is no equality anymore. Your number of conversions will drop dramatically if your loading speeds are too slow. Hand in hand, your ranking will drop as well, so make sure that your infrastructure can handle the extra load.

Myth 4: Visibility Equals Success
Successful brands like Apple, Coca Cola, and Uber, have a significant presence online using both SEO and other marketing strategies to add to their success. These prominent brands are successful because people are familiar with them and they’re a household name because of more than just SEO. They have effective advertising, PPC campaigns and an engaging social media presence.

Just because a brand has a strong online presence doesn’t mean that it can be attributed to SEO or even if the brand is succeeding in meeting their goals and achieving a return on their investment. Don’t rely on SEO alone to become a well-known brand. Focus on meeting your online goals in terms of traffic, leads and sales, and as your business grows, you can create dedicated strategies to increase your brand recognition and awareness.

Myth 5: Social Media Pages Trump Website Pages
If your social media efforts are done well, you’ll get more exposure on platforms that reach a significant portion of your audience. The exposure from a social media presence will share your brand, reach more of your audience, and create an online persona that will do wonders for your business. It’s also true that you can create adverts here to encourage sales directly and generate leads – but collectively this isn’t enough to improve your brand’s rankings.
Social media will affect your SEO efforts by increasing your visibility online and driving more traffic to your website from the content you share. It will also increase the number of people who recognise your brand and those viewing you as an authority. It’s essential to your overall digital marketing strategy but should never replace your standalone SEO efforts.

Businesses in Auckland are making an effort to improve their SEO efforts every day. If you’re attempting to take on your SEO by yourself without hiring a specialist or outsourcing it, you’ll benefit from doing some research into the above myths to make sure your strategy is solid. An easier way of doing things would be to rely on an established and experienced Auckland SEO agency to assist you with the creation and execution of your strategy.

To learn more, contact the Team at Sprocket Digital.

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    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


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    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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