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VIDEO CONTENT THAT’S DESIGNED TO SELL
The breadth of YouTube is virtually unfathomable. More than 2 billion users watch more than 6 billion videos every day and upload 500 hours of video every minute. The numbers are huge and the advertising opportunities are equally impressive.
YouTube as a platform is visited and engaged with frequently by millions of users. As a result, advertising on this channel has become highly-specialised and surprisingly complex. Why? Video is increasingly becoming a user’s preferred way to digest news and information about the world, and there’s an art to figuring out exactly how to engage with the right users, and how to construct a video that can capture attention and drive engagement.
The amount of video content on the internet is so massive that it is virtually impossible to measure. However, videos that are posted or shared on Facebook, Twitter or individual websites often redirect to YouTube, which means a user is usually only ever one or two clicks away from the video-sharing platform. Therefore, any advertising material on YouTube has an unparalleled level of reach - a perfect advertising environment for influencing brand awareness and website engagement.
- 45 PERCENT0%YouTube has over 2 billion active users globally which is 45% of all internet users today.
- 70 PERCENT0%Over 70% of all YouTube views come from mobile devices.
- 80 PERCENT0%Over 80% of teens and millennials use YouTube.
- 85 PERCENT0%YouTube mobile ads are 85% more likely to hold attention than TV ads.
If you’ve ever watched a YouTube video, you’ll know what we’re talking about when we say ‘pre-roll video’. This is the ad that appears at the beginning of the video you originally set out to watch. It could be anything from a product video to a short version of a movie trailer. Some pre-roll videos can be skipped at five seconds; others must be watched all the way through before the intended video content can be played and viewed. Regardless of the type, the premise remains the same: here is a premium opportunity to introduce your brand to an already-captivated audience.
When it comes to an ‘in stream’ pre-roll video, you only have five seconds to make a lasting impression on your audience (before they are able to skip the ad). It’s essential, then, that the first five seconds of the ad convey your brand and product or service in exactly the way you intended. The ability to skip these ads altogether is very tempting to a user who just wants to watch their chosen content, so if you want them to watch right to the end it’s important to capture their attention as quickly as possible.
The fact of the matter is that a lot of YouTube marketing is skipped during those first five seconds. It’s even more important, then, that you nail your message immediately. And thankfully, if a user does skip the video, the advertiser isn’t charged which means the first five seconds of branded ad content has been completely free!
Sprocket Digital are pros at YouTube marketing. We understand our customers, we understand video as an advertising medium globally, and we understand what digital marketing support small businesses like yours need right here in New Zealand. Keen to give YouTube advertising a go? Partner with an experienced Auckland online marketing agency like Sprocket today.
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