YOUTUBE ADVERTISING &
MARKETING AUCKLAND

Increase Your Market Reach Via Video

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    Youtube Advertising

    VIDEO CONTENT THAT’S DESIGNED TO SELL

    The breadth of YouTube is virtually unfathomable. More than 2 billion users watch more than 6 billion videos every day and upload 500 hours of video every minute. The numbers are huge and the advertising opportunities are equally impressive.

    YouTube as a platform is visited and engaged with frequently by millions of users. As a result, advertising on this channel has become highly-specialised and surprisingly complex. Why? Video is increasingly becoming a user’s preferred way to digest news and information about the world, and there’s an art to figuring out exactly how to engage with the right users, and how to construct a video that can capture attention and drive engagement.

    The amount of video content on the internet is so massive that it is virtually impossible to measure. However, videos that are posted or shared on Facebook, Twitter or individual websites often redirect to YouTube, which means a user is usually only ever one or two clicks away from the video-sharing platform. Therefore, any advertising material on YouTube has an unparalleled level of reach - a perfect advertising environment for influencing brand awareness and website engagement.

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    • 45 PERCENT
      0%
      YouTube has over 2 billion active users globally which is 45% of all internet users today.
    • 70 PERCENT
      0%
      Over 70% of all YouTube views come from mobile devices.
    • 80 PERCENT
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      Over 80% of teens and millennials use YouTube.
    • 85 PERCENT
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      YouTube mobile ads are 85% more likely to hold attention than TV ads.

    If you’ve ever watched a YouTube video, you’ll know what we’re talking about when we say ‘pre-roll video’. This is the ad that appears at the beginning of the video you originally set out to watch. It could be anything from a product video to a short version of a movie trailer. Some pre-roll videos can be skipped at five seconds; others must be watched all the way through before the intended video content can be played and viewed. Regardless of the type, the premise remains the same: here is a premium opportunity to introduce your brand to an already-captivated audience.

    When it comes to an ‘in stream’ pre-roll video, you only have five seconds to make a lasting impression on your audience (before they are able to skip the ad). It’s essential, then, that the first five seconds of the ad convey your brand and product or service in exactly the way you intended. The ability to skip these ads altogether is very tempting to a user who just wants to watch their chosen content, so if you want them to watch right to the end it’s important to capture their attention as quickly as possible.

    The fact of the matter is that a lot of YouTube marketing is skipped during those first five seconds. It’s even more important, then, that you nail your message immediately. And thankfully, if a user does skip the video, the advertiser isn’t charged which means the first five seconds of branded ad content has been completely free!

    Sprocket Digital are pros at YouTube marketing. We understand our customers, we understand video as an advertising medium globally, and we understand what digital marketing support small businesses like yours need right here in New Zealand. Keen to give YouTube advertising a go? Partner with an experienced Auckland online marketing agency like Sprocket today.

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    Dan and the team have done a terrific job of expanding our digital marketing horizons. They are friendly, easy to deal with & go above and beyond to make sure that we have all of the information that we require about everything they are doing for us. If you are looking for a smart agency who really knows their stuff then get in touch - we're on track to have the best year the company has ever had!
    Alvin Chisnall
    We wasted thousands of dollars with two other companies before I received a call from Luke at Sprocket. His in depth knowledge shone through when we met, and Sprocket produced results that exceeded my expectations.
    Mike Collis
    Dan and the team have been great, from the start of our relationship we have been kept up to date, informed and advised. Learned a lot about the process from Dan because the language is simple and straight forward. No cutting corners, no BS and great results!
    Greg Cramond
    Great work! Sprocket did exactly what they said they were going to do.. . Helped my small business get off the ground. I base a lot of my companies success on Sprockets marketing skills. Thanks again.
    Alistair Grayson
    Great team of guys, always willing to help and have a depth of knowledge second to none in the AdWords and optimisation space. Have recommended them several times to friends and clients already so it is great they are out there getting real feedback from real clients and partners.
    Hans Dieter Schulte
    Josh and Luke are great to work with, I cannot fault them. They are always there to help and we consistently see great results.
    Helen Dudley
    Sprocket Digital have been managing our online programs for the last 2 years. We would highly recommend them. Dan is a great communicator and very proactive with driving our advertising.
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    We have been working with Harry at Sprocket for a number of months now and these guys are trustworthy SEO experts, unlike other providers we have worked with
    Robert Stickland
    I have been using Sprocket Digital for over a year now across two different websites. They do a great job, if you have a question, nothing is too difficult to answer. Most importantly - the results are great.
    Mike Williams
    We use Sprocket Digital for our Google adwords and SEO, we have been through a few companies to find a great one. Dan and the team are so attentive and the monthly catch ups keep us informed with what is working and what is not. Great friendly team to work with and we would highly recommend these guys, especially after the horrible experience we have had with previous companies. They have restored our faith! 🙂
    Sasha Langham
    These guys are really experts in what they do. They have the technology and the expertise to provide a cost effective digital marketing campaign. Have recommended several of my clients to them and they are all happy. Thanks Luke.
    Ken Choe
    Highly Recommend Sprocket Digital! We have only been with them for a few months so far, however, ever since jumping on-board with them our online sales have rocketed! Their continuous support is amazing, always there to help when ever needed! They're constantly thinking of new ideas and initiatives to improve our business's competitive edge online which has been incredibly helpful. Dan is our Account Manager. He has become an extension of our team, constantly bringing new tips and tricks to improve our brand while also injecting high energy and enthusiasm into the team.
    Alex Mclachlan
    Highly recommend Sprocket Digital! There on-going support has helped our business grow & we look forward to continuing to work with them. Jarrod, Josh and the team always keep us up to date with specialized sales/marketing tips and tricks to give our business the competitive edge!
    Jessica Barry
    We have been a customer with sprocket digital since last year Sept. We have noticed the huge difference the leads coming towards us very soon. Also I have to mention Jeard as our account manager, he is always keep us updated and very friendly. Highly recommend him in the team sprocket digital:)
    SnoreFreeNights E Store
    Great team of very knowledgeable staff. Results driven and the reporting system to track results is exceptional. Has made a big difference to our online marketing efforts. Thanks Sprocket Digital.
    Jason Korff
    Dan and the team at Sprocket have crafted an effective campaign that consistently brings new valuable enquirers to our business. All we need to do is answer the phone and convert them into customers and keep them happy, easy!!
    Robert Smith
    If you want to grow your online presence, Sprocket Digital is the best place to start! As the owner of a graphic design agency, I needed an online marketing partner that could take the brands we developed for our clients to the next level. Luke and the Sprocket team have delivered many successful digital campaigns for my clients resulting in sales and revenue growth in a surprisingly short period of time. With services like SEO, Display Advertising and Facebook Advertising, Sprocket develops digital strategies specific to the goals of each client. And they talk in a way that is easy to understand, without confusing techno jargon. With years of experience, unsurpassed customer service and a professional, friendly approach, I will continue to work with Sprocket and refer my clients to the BEST in the industry!
    Angela Murray
    Iv'e been working with Sproket digital for a few years now and they are just easy to deal with and make things simple for me
    Ken Parfoot
    Spocket Digital have taken over our AdWords & SEO from a large agency. Our experience has been awesome. The monthly meetings to keep us up to date on progress helps us learn and understand digital marketing.
    Karen Grantham
    Love the team at sprocket. Josh and Luke have given our business a very personalized experience, always on call to our queries and have provided us with tangible results. Would strongly recommend them to anyone looking to advance their digital presence in the way of SEO or Add Words!
    Steven Zinsli
    In an industry full of Cow Boys Sprocket Digital are the only Digital Marketing company I can confidently refer my clients to. If you value integrity and transparency with how your marketing dollar is spent look no further.
    Allan Buchan
    Thanks to Luke and the team at Sprocket for their fabulous online marketing work, its been great having a transparent process whereby we can see and hear what’s going on! We have used other competitors in the past, Sprockets technology is far superior and has exceeded our expectations, we wont be going anywhere else for our online marketing.Bryce Leckie
    Leck Electrical
    Really happy with the customer service and results that I have received from Sprocket Digital. Highly recommend getting in touch with the team!
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    Sprocket Digital have been managing our AdWords for nearly 3 years now, they have consistently provided great service and great results. Highly recommend.
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    Luke & Josh at Sprocket Digital are world class. They have helped me build my business and make it a success. Thanks team
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    Luke was knowledgeable and very easy to deal with. Very accurate advice and happy to answer basic or complex questions and explain how he can help grow your online presence.
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    Sprocket Digital has been great! They've helped me grow and always have time to talk. Jarrod handles our business and is always updating me with helpful information. Highly recommend them!!!
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    We've dealt with other SEO companies and Sprocket have been by far the best when it comes keeping us up to date and helping us work towards our goals.I recommend them before anyone else.
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    Jared Grib is our go to guy at Sprocket and nothing is too much trouble for him. He is honest and transparent and can discuss digital marketing in laymans terms for the uneducated!! Great Agency in a world of 'so called experts' Sprocket walk the talk.
    Sonya Biddulph
    We started using Sprocket for our Google Ad words only at the beginning of June 2018 - in only 2 months we noticed a huge difference in the amount of leads coming in. They have been amazingly helpful and I really like our monthly catch ups. They are great on knowing where we are at and how things are working. Something that really lacked with a previous supplier.
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    We have been working with Dan from Sprocket Digital for the last 2.5 years and found it is very personal, successfully relationship. I would highly recommend their services.
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    Great Service, very transparent, very quick to investigate any request we have. Highly recommended. A shining light in an industry of bad actors.
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    These guys have been incredible with helping me in the growth of my company, never have a shortage of work due to the work these guys have put into my advertising. I would highly recommend Sprocket for anyone who wants to see a massive change in their company! Will keep using them for as long as i can!!
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    Luke and the team are not like the other cowboys in this industry. Would highly recommend their well trusted service. Great communication throughout, with clear gains in online presence. Thanks again for your help!
    Louis Taylor
    We have been a customer of Sprocket Digital since December 2017, after having been with our previous provider for over 5 years. Jared and Josh sat down with us and explained their common sense approach to SEM and they were confident a better result for less could be achieved, whilst providing transparent reporting (something we had lacked historically). We switched over and not even 6 months later and we are receiving around 15% more leads on a lower monthly spend. Convinced, we are now looking at how we can complement our SEM programme.
    Leon Di-Cesare
    Since opening our familyBusiness way back in 1980 we have seen many changes in our industry and in retail in general. We must admit being old school it took our family business awhile to get our heads around the new way of marketing. Radio, local magazines ,newspapers, calendars and sponsorships drift and drag cars etc where are primary means of marketing and provided us with a reasonable conversion rate in the past.Dan from Sprocket digital having worked in our industry himself was a breath of fresh air.Trying to sort through all the garbage and jargon that goes with online advertising can be confusing and a daunting task.We tried serval other firms who simply didnt deliver but were experts in taking our hard earned cash.Actually we were ready to pull the plug on this whole new way of getting our business name out into the community as we really felt let down and ripped off by Dan's opposition .
    anthony wright

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