Showcase products and pricing in the search results
Creating a Google Shopping campaign is a powerful way to get your products in front of the right people. Google Shopping serves your website products on the Google Search page whenever users make relevant searches, along with price information and product photos. This makes it incredibly easy for users to browse and buy products from businesses like yours and can lead to sales that would have otherwise been lost to a competitor. Google Shopping is more than just a bolt-on addition to Google Search; it also includes product SKU numbers, prices, stock availability, reviews and ratings so that customers can make better-informed decisions.
A correctly established & maintained Google Merchant Center is a prerequisite to Google Shopping. Google Merchant Center is a platform that enables businesses to sync e-commerce products with their Google Ad Campaigns. Products can either be manually or automatically synced, and the good news is that there are plugins for major CMS platforms (such as Shopify) that make the automation process very easy.
E-commerce businesses that have struggled in the past with Search ads may find that Google Shopping provides a much better outcome; leading to a profitable return on investment, and ongoing growth for their business.
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