Upgrade Your Marketing Strategy with TikTok Ads
When people think TikTok, they picture viral dances, chaotic trends, or teens lip-syncing in their bedrooms – not a business strategy. But things have changed. This scroll-happy, sound-on video app is now one of the fastest-growing Ad platforms in the world. Yes, it’s fun. Yes, it’s trend-driven. But it’s also where your next customers are spending their time.
TikTok’s algorithm doesn’t care how big your business is. What matters is your content. That’s why smart brands are showing up early, creating unique Ads and reaping the rewards of high engagement and low competition. If you're looking to capture attention, connect with your target audience, and actually get watched, TikTok is where you need to be.
How TikTok Advertising Works for NZ Businesses
TikTok isn’t like the other social media platforms, it’s a cultural engine. It’s where trends are born, attention is earned, and brands get discovered by people who didn’t even know they needed them.
What makes TikTok different is how content travels. Thanks to its ultra-smart algorithm, your Ad can land on the For You Page of thousands of the right TikTok users within hours, not weeks. You’re not just advertising to your existing audience, you’re introducing your brand to a fresh one, in real-time. And because TikTok is a full-screen, sound-on environment, your message doesn’t fight for space.
It owns the stage. Whether you’re demoing a product, telling a quick story, or jumping on a trend with your own spin, your brand becomes part of the entertainment, not the interruption.
In NZ, TikTok is especially powerful for businesses targeting Gen Z and millennial customers. From fashion to food, fitness to finance, people aren’t just watching; they’re searching, shopping and taking action. And unlike other platforms, it doesn’t take a huge budget to get results. You just need a smart strategy and the right creative – and we’re here to help with both.
Our TikTok Advertising
SERVICES
TikTok rewards brands that move fast, test often and aren’t afraid to be a little bold. So we build Ad campaigns designed for exactly that. We help you meet your audience in the feed with content that actually fits the platform while getting results.
From creative production to campaign management, we handle the lot in-house. Whether you're launching a new product, building hype or retargeting your warmest leads, we'll map out the right strategy, produce the right content and optimise every step of the way.
Every campaign starts with a plan. We map out your goals, audience, and conversion journey before building a strategy that takes people from first scroll to final sale. Whether you're going for awareness, traffic or purchases, your campaign has a clear path and purpose.
You can’t fake good creatives on TikTok. Our team writes, shoots and edits video Ads that match the pace, tone and trends of the platform. Whether it’s a product demo, voiceover Ad, creator-style video or reaction-style content, we’ve got you covered.
TikTok offers In-Feed Ads, TopView, Spark Ads, Video Shopping Ads, and more. We select the best format for your goals and constantly test different variations of visuals, captions, hooks, and CTAS to see what sticks and scale what works.
We build custom audiences based on demographics, behaviours, interests, and more — and make use of TikTok’s pixel to track how people engage with your site after seeing an Ad. That means smarter targeting, better retargeting, and campaigns that evolve with real data.
Got a product to sell? TikTok is built for it, allowing you to connect with new customers. We run ecommerce campaigns that blend creative storytelling with dynamic product Ads and shoppable integrations so your customer can discover, love, and buy your product without ever leaving the TikTok app.
Someone watched your Ad? Clicked to site? Added to cart but bailed at checkout? We don’t let that go to waste. TikTok retargeting lets us follow up with the right message at the right time with content tailored to their journey.
We don’t run a campaign and hope for the best. You get clear reporting, real insights, and ongoing adjustments to make sure your budget is always working harder.
Free EBook Download Power Up Your Social Ads: 10 Proven Tactics For Success
Why Choose Sprocket as Your TikTok Marketing Agency?
TikTok advertising isn’t just about staying relevant. It’s about staying visible. And to do it properly, you need a team that understands the platform, the culture and what makes people stop and watch.
What sets us apart?
Get Started
At Sprocket, we make TikTok Ads that don’t feel like ads. If you want content that lands, converts and makes your brand part of the scroll, let’s talk.
Featured Case Study
Here at Sprocket Digital we believe that the proof in the pudding. Luckily our results genuinely speak for themselves.
Case Study
Ribbon Rose (2024 v 2023)
0
Impressions0:1
Facebook ROAS (AVR)0%
On Platform Revenue IncreaseTikTok Ads FAQS
If you have a question we haven't answered, just get in touch. We'll be happy to help you out.
We don’t manage organic TikTok accounts or post day-to-day content on your behalf. We work with TikTok Ads manager, where we focus on paid, strategic, conversion-focused campaigns. That includes producing native-style video Ads designed to blend into the feed and drive real results. If you’re looking to grow an organic TikTok following, tap into influencer marketing or source more user-generated content, we’re probably not the right fit — but if you want Ads that perform, we’ve got you.
We produce TikTok Ads using a mix of client-provided footage, product shots, and curated stock when needed. We also offer scriptwriting, voiceovers and motion graphics to help your content feel polished. Additionally, for businesses based in Auckland, we have an on-call creative team available to shoot professional video content on-site. This service is optional and quoted separately, but it's a great choice if you want high-quality, bespoke footage for your campaigns.
Technically, yes… but we wouldn’t recommend it. TikTok is a totally different platform with its own tone, pace and creative style. Ads need to feel natural in the feed, not like polished commercials.
We run a range of TikTok Ad formats depending on your goals, including:
- In-Feed Ads that appear natively in users’ For You Pages
- Spark Ads that boost creator content or organic posts
- TopView Ads that appear first when someone opens the app
- Video Ads with interactive CTAs
- Retargeting campaigns to bring back warm leads
We help you choose the format that aligns best with your business objectives, whether that’s product discovery, lead generation or sales.
The TikTok app offers powerful targeting options. We can target users based on location, age, gender, interests, behaviour, device usage and more. We can also build custom audiences using website traffic (via TikTok Pixel), email lists, or video engagement and create lookalikes based on your best customers.
Yes. With the TikTok Pixel installed on your site, we can track user behaviour like page visits, add-to-cart activity or checkout abandonment and serve follow-up Ads to those users on TikTok. This helps you stay top of mind and bring warm leads back into the funnel.
TikTok Ads are accessible to businesses of all sizes. However, the platform does have minimum daily spend thresholds of around $50, depending on the campaign. We’ll help you set a budget that fits your goals and industry. Just starting out? Newer businesses might appreciate Meta Ads, which have a lower minimum spend.
If your target audience is under 40, the answer is almost always yes. TikTok is especially effective for ecommerce, beauty, fashion, lifestyle, food and fitness brands, but with the right campaigns, service-based businesses, apps, and niche products can also benefit.
TikTok is driven by content, not connections. That means your Ads can go viral even if you don’t have a following. The platform is also sound-on by default and prioritises full-screen video, making it ideal for immersive, creative storytelling that aligns with your business goals. While Facebook and Instagram are great for retargeting and static Ads, TikTok excels at top-of-funnel awareness and fast engagement, especially with Gen Z and millennials.
Learn
If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.
