Professional Ad Campaigns for a Professional Platform
If your customers spend their downtime on TikTok and Instagram, they spend their work hours on LinkedIn. It’s the platform where people show up as their professional selves, which means they’re more open to tools, services and solutions that help them do their jobs better.
This isn’t about soft brand awareness or fluff content. LinkedIn paid Ads are built for intent. When someone clicks, it’s not out of boredom. It’s because they want to know more. And if you’re targeting qualified leads, complex sales, or decision-makers in specific industries, LinkedIn advertising campaigns aren't just useful. They're essential.
At Sprocket, we don’t run corporate-speak campaigns that blend in with boring posts. We build LinkedIn Ads campaigns that feel relevant, human, and perfectly aligned with the right audience.
Why Businesses Benefit from a LinkedIn Advertising Agency
Most Ad platforms are good at one thing. LinkedIn is good at several.
First, the capacity for professional audience targeting is unmatched. You can get your brand in front of CEOs, marketing managers, HR directors, engineers, CFOs, founders or any specific job titles you care about. You can narrow by industry, company size, seniority, skillset, or even where someone works right now.
Second, people on LinkedIn are already thinking about work. They’re researching, networking, hiring, buying, and recommending. Your Ad campaigns aren't a disruption. They're part of that experience.
Third, LinkedIn members have higher intent and bigger budgets. It’s where B2B deals start. It’s where leads convert. And it’s where your brand can earn real credibility, not just clicks.
If your sales process involves outreach, proposals, or multiple stakeholders, LinkedIn is the highest-quality website traffic source you can tap into. And with the right strategy, it doesn’t just work. It works incredibly well.
Our LinkedIn Advertising
SERVICES
LinkedIn advertising campaigns aren’t something you can copy-paste from another platform. They require their own tone, strategy, creative and structure. That’s why we treat LinkedIn like the serious B2B performer it is.
We create campaigns designed to generate qualified leads, spark conversations and drive pipeline. Not just fill your feed with “thought leadership.”
We don’t just build Ads. We map out your full sales funnel. That means choosing the right LinkedIn Ad format for each stage of your customer journey, from brand awareness to lead generation and beyond. We plan your campaign around how your buyers actually make decisions—and your specific marketing objectives.
Whether you're working from a contact list, company list, website conversions, Lead Gen Forms, or retargeting data, we use LinkedIn’s predictive audiences to find more people who look like your best prospects. That means smarter targeting, better reach, and campaigns that do more than just tick the “awareness” box.
LinkedIn’s native lead-gen forms are built for people who don’t have time to click through landing pages. We build forms that live inside the ad campaigns, prefilled with LinkedIn profile data, and connect directly to your CRM. That way, your team can follow up with qualified leads while they’re still warm.
We don’t believe in cold DMs, but we do believe in smart message Ads that feel personalised and offer real value. Our team writes Message Ads and Conversation Ads that sound like they’re from a real person (because they are), nudging users toward a clear action.
One LinkedIn Ad is nice. A series is smarter. We run Campaign Manager to build sequenced Ad campaigns that support sales efforts: warming cold leads, staying top-of-mind, and helping your team close deals while you’re still top of their LinkedIn feed.
B2B leads don’t always convert online, which is why LinkedIn now lets you track both website actions and offline outcomes like signed proposals or CRM updates. Using the Insight Tag or Conversions API, we help you connect every conversion (online or off) back to your original campaign, so you can finally see what’s really driving results.
No dynamic Ads campaign should ever sit still. We constantly A/B test your LinkedIn Ads, fine-tuning headlines, creatives, CTAs and formats. You get transparent reporting, smart recommendations, and valuable insights you can actually use.
Free EBook Download Power Up Your Social Ads: 10 Proven Tactics For Success
Why Choose Sprocket as Your LinkedIn Ads Agency
We don’t treat LinkedIn like an afterthought or a place to dump old Ad creatives. We treat it like the high-intent, higher engagement, high-value channel it actually is. Because when it’s used right, LinkedIn can do things no other platform can.
You’re not just paying for clicks here. You’re getting your brand in front of the people who make real business decisions, and we know how to get their attention.
Here’s what makes us a smart partner for LinkedIn advertising:
Get Started
Want to begin advertising on LinkedIn? Let’s build an effective campaign that gets your offer in front of your target audience and gives your sales team a head start. Get in touch today to discover how we can make LinkedIn work for your business.
LinkedIn Advertising FAQs
If you have a question we haven't answered, just get in touch. We'll be happy to help you out.
While B2C can work in rare cases, the platform’s higher CPMs often make it cost-prohibitive for broader consumer targeting. For most B2C brands, we recommend exploring Facebook, Instagram, TikTok or Google, where there's a highly engaged audience who are often more receptive to lifestyle-driven content.
LinkedIn Ads are ideal for businesses with longer sales cycles, high-value services, or B2B offers. If you sell to other businesses, especially in industries like SaaS, finance, education, tech, or professional services, LinkedIn is one of the most efficient ways to reach your audience.
LinkedIn boasts a range of Ad types, including Image Ads, Video Ads, Message Ads, Conversation Ads, Text Ads, Carousel Ads, and Lead Gen Form Ads. Beyond that, they have both static and dynamic Ad options. We’ll help you choose the right format based on your audience and campaign objective.
LinkedIn tends to have higher costs per click (CPC) than other platforms, with CPCs in NZ usually starting around $5–$12, depending on your audience and competition. The trade-off is a more qualified, business-focused user base. We help clients set realistic budgets based on goals, industry and Ad format.
Yes. We offer fully in-house Ad creative, including copywriting and design, tailored specifically for LinkedIn’s professional tone and layout. We’ll create clean, scroll-stopping Ads that make sense in a business context, without putting your audience to sleep.
Absolutely. We install the LinkedIn Insight Tag on your site to track conversions, page views, form submissions, and more. This data feeds into campaign optimisation and lets us see exactly what’s driving leads and sales.
Google Ads target people based on what they’re searching for. LinkedIn Ads target people based on demographic information and who they are professionally. If you want to reach specific roles, industries, or companies, LinkedIn offers a level of targeting that Google can’t match.
Yes. You’ll need a LinkedIn Company Page to run Sponsored Content and most Ad types. We can help you set this up if you don’t already have one. If you do have one, we’ll make sure it’s properly branded and optimised for Ad performance.
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