Instagram AdsScroll-stopping Ads. Serious results.

While each platform has its strengths, the real magic happens when they’re used together. Facebook offers powerful targeting and broad demographic reach, while Instagram delivers high-impact visual engagement, especially for brands with strong creative. Running Ads across both gives you the best of both worlds: more reach, better optimisation, and more chances to connect with the right people, in the right place, at the right time.

Instagram offers a range of Ad formats, including Stories, Reels, feed posts, carousels, collection Ads and explore placements. Each one serves a different purpose, from fast impressions and engagement to product discovery and conversion. We’ll help you choose the best format for your goals and tailor your creative to match.

Technically, yes. Your Ads can be served directly from your Facebook Business Manager, and they won’t show on your grid unless you want them to. That said, having some organic presence (even just a few key posts) can help build trust and social proof when people click through to check you out.

There’s no one-size-fits-all answer, but your Instagram advertising cost will depend on scale and business goals. Fortunately, even the most modest budgets can go far with the right targeting and creatives. We’ll help you set a budget that aligns with your objectives and ensures your ads are seen by the right audience.

Yes! But don’t worry, we’ll handle the setup if you don’t already have one. You’ll stay in control of the account and own the data. We simply manage campaigns through Meta’s Ads Manager on your behalf, so everything’s streamlined and transparent.

Our packages include full campaign strategy, custom audience targeting, creative development, copywriting, ongoing optimisation and detailed performance reporting. Everything’s handled in-house, from creative to strategy, so your Ads are cohesive, on-brand and built to convert. And with no lock-in contracts, you're never stuck with a service you’re not loving.

Definitely. Instagram Ads are great for both discovery and conversion. Whether someone’s seeing your product for the first time or being retargeted after a visit to your site, a well-timed Instagram Ad keeps you front of mind. Add product tagging, dynamic retargeting and strong creative, and you’ve got a surefire way to generate sales.

Meta’s targeting is powerful. You can target by age, gender, location, interests, behaviours, job titles, purchase habits and more. We can also upload your customer lists, create lookalike audiences or retarget Instagram users who’ve visited your website, watched your videos or interacted with your content. It’s all about showing your Ads to the people who are most likely to click.

Instagram works especially well for visually engaging industries like fashion, beauty, interiors, food and beverage, wellness, events, travel and fitness. But we’ve also seen strong results for service-based businesses that can tell their story well through visuals. If your product or brand looks good, Instagram will help you show it off.