Results-Focused Instagram Advertising
Instagram isn’t just a visual platform. It’s a decision-making space. It’s where hundreds of millions of people discover new brands, browse products, check social proof, and (if the Ad hits right) convert on the spot.
But standing out takes more than a single image and a few hashtags. Great Instagram Ad campaigns need strategy. They need creative that fits the format, targeting that makes sense, and Ad copy that feels made for the moment.
At Sprocket, we build Instagram Ads that do more than look good. We create campaigns that move people to click, to buy, to book, to act.
How NZ Brands Benefit from Instagram Ads
Instagram advertising is built for visual impact, and that’s exactly what makes it such a powerful marketing tool. It’s not a marketplace or a search engine. It’s a curated space where users expect to discover new things. Products, brands, experiences. If it looks good, they’ll stop. If it connects, they’ll click.
For NZ businesses looking to connect with younger, style-conscious, or values-driven target audiences, Instagram is a goldmine. It’s where people go to browse, not just buy. That means your brand can show up in a way that feels organic, aspirational and entirely on their terms.
Instagram is also one of the few platforms where storytelling and selling go hand in hand. You’re not just pushing products, you’re curating a vibe. Through Stories, Reels, carousels and shopping posts, you can bring your brand to life in a way that feels natural to your feed.
Need to build trust with potential customers? Want to show off product details in motion? Looking to tap into a niche community through clever creative? Instagram advertising can do it all, and do it in style.
Our Instagram Advertising
SERVICES
On Instagram, looks matter – but so does strategy. Great visuals might stop the scroll, but it’s the right messaging, targeting and optimisation that actually drive results. That’s where we come in.
We don’t run generic Ad campaigns or repurpose whatever’s trending. Every Instagram Ad we create is tailored to your audience, your goals, and the way people actually use the platform. Whether you’re focused on ecommerce, lead generation or brand building, we handle every part of the process from strategy and targeting to creative execution and performance tracking.
We build hyper-relevant audiences based on interests, behaviours, demographics, location, and past engagement. Whether you’re targeting completely new users or retargeting a warm audience, your Ads will be served to people most likely to take action.
Instagram is a creative-first platform, and what performs is always evolving. We test multiple versions of your Ads, from visuals to calls-to-action, and continuously refine them based on real results. Your campaigns won’t sit still, and neither will your ROI.
On Instagram, your creatives are everything. Our in-house design team creates scroll-stopping photo Ads and video ads tailored to reels, stories, carousels and more. You get performance-focused creative that showcases your product or service from the best possible angle.
If someone browsed your site or interacted with your content but didn’t convert, we help you stay top of mind. Our retargeting campaigns reconnect with those users using personalised messaging based on their behaviour.
Short-form, full-screen formats like Stories and Instagram Reels Ads are some of the most engaging Ad placements on Instagram. We design content specifically for these placements, built to drive high engagement, spark interest and keep your brand top of mind.
We don’t just hand over dashboards, we deliver insight. Our Instagram reporting dives deep into creative performance, audience behaviour, and cost-efficiency, so you know exactly where your Ad spend is going and why. Expect tailored reports that connect the dots, plus strategic recommendations that help you move faster, spend smarter, and scale what works. You’ll always know what’s performing, what needs work, and where the next opportunity lies.
Free EBook Download Power Up Your Social Ads: 10 Proven Tactics For Success
Why Choose Sprocket as Your Instagram Advertising Agency?
At Sprocket, we treat Instagram like the creative powerhouse it is. We design campaigns that look and feel native to the platform, but are built with clear goals, razor-sharp targeting, and data doing the heavy lifting behind the scenes. From slick visuals to smart strategy, we make sure your Ads are remembered, clicked, and acted on.
Here’s why businesses trust us
to make Instagram work harder for them:
Get Started
Ready to build visually stunning campaigns? Drop us a line and let’s turn your scroll-stopping ideas into real results.
Featured Case Study
Here at Sprocket Digital we believe that the proof in the pudding. Luckily our results genuinely speak for themselves.
Case Study
Eiderdown (2024 v 2023)
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On Platform Revenue IncreaseInstagram Advertising FAQs
If you have a question we haven't answered, just get in touch. We'll be happy to help you out.
While each platform has its strengths, the real magic happens when they’re used together. Facebook offers powerful targeting and broad demographic reach, while Instagram delivers high-impact visual engagement, especially for brands with strong creative. Running Ads across both gives you the best of both worlds: more reach, better optimisation, and more chances to connect with the right people, in the right place, at the right time.
Instagram offers a range of Ad formats, including Stories, Reels, feed posts, carousels, collection Ads and explore placements. Each one serves a different purpose, from fast impressions and engagement to product discovery and conversion. We’ll help you choose the best format for your goals and tailor your creative to match.
Technically, yes. Your Ads can be served directly from your Facebook Business Manager, and they won’t show on your grid unless you want them to. That said, having some organic presence (even just a few key posts) can help build trust and social proof when people click through to check you out.
There’s no one-size-fits-all answer, but your Instagram advertising cost will depend on scale and business goals. Fortunately, even the most modest budgets can go far with the right targeting and creatives. We’ll help you set a budget that aligns with your objectives and ensures your ads are seen by the right audience.
Yes! But don’t worry, we’ll handle the setup if you don’t already have one. You’ll stay in control of the account and own the data. We simply manage campaigns through Meta’s Ads Manager on your behalf, so everything’s streamlined and transparent.
Our packages include full campaign strategy, custom audience targeting, creative development, copywriting, ongoing optimisation and detailed performance reporting. Everything’s handled in-house, from creative to strategy, so your Ads are cohesive, on-brand and built to convert. And with no lock-in contracts, you're never stuck with a service you’re not loving.
Definitely. Instagram Ads are great for both discovery and conversion. Whether someone’s seeing your product for the first time or being retargeted after a visit to your site, a well-timed Instagram Ad keeps you front of mind. Add product tagging, dynamic retargeting and strong creative, and you’ve got a surefire way to generate sales.
Meta’s targeting is powerful. You can target by age, gender, location, interests, behaviours, job titles, purchase habits and more. We can also upload your customer lists, create lookalike audiences or retarget Instagram users who’ve visited your website, watched your videos or interacted with your content. It’s all about showing your Ads to the people who are most likely to click.
Instagram works especially well for visually engaging industries like fashion, beauty, interiors, food and beverage, wellness, events, travel and fitness. But we’ve also seen strong results for service-based businesses that can tell their story well through visuals. If your product or brand looks good, Instagram will help you show it off.
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If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.
