Data-driven Facebook Advertising
Facebook Ads are still some of the most cost-effective ways to drive leads, sales and traffic—if you know how to use them properly.
Effective campaigns take more than just boosting a post or running the same Ad set each month. Success on Meta platforms comes from knowing how to target the right audience, test what works, and adjust based on real data.
At Sprocket, we don’t run Facebook Ads for the sake of it. We design campaigns that perform, track what matters, and continually improve based on actual user behaviour. Whether you’re focused on ecommerce, lead generation or retargeting, our Facebook advertising services are built to help NZ businesses reach the right audience and, more importantly, convert them.
Why Businesses Need a Facebook Advertising Agency
Facebook isn’t just a place for birthday reminders and community groups. It’s one of the most powerful digital advertising platforms in the country, with over 3 million New Zealanders scrolling, clicking, and engaging every month.
What sets Facebook apart is how precisely you can reach your audience. You’re not limited to people actively searching for something which means you can target based on interests, behaviours, job titles, life stages, buying habits, and even the device they’re using. Want to reach new homeowners in Auckland who love home décor and shop online? You can. Need to retarget people who added something to their cart but didn’t check out? Easy.
Facebook advertising works well for everything from launching a new product to filling up a local workshop. It’s flexible, scalable, and built to meet people where they already are. And the best part? You don’t have to blow your budget to see results. With the right strategy, even modest ad spend can go a long way.
Our Facebook Advertising
SERVICES
Many campaigns underperform because they lack clear strategy or optimisation. We take a structured, data-first approach that prioritises continual testing and improvement.
As one of the top digital agencies in New Zealand, we create structured, high-performing Facebook campaigns designed to deliver results, whether that’s more sales, better leads or stronger brand visibility. Every element of your campaign is backed by data, built to evolve, and optimised for impact.
We don’t measure success by likes. Instead, we track meaningful on-site insights like form submissions, purchases, and cart behaviour. With Meta’s Conversion API and Facebook Pixel, we bridge the gap between ad impressions and actual results. You’ll get a clear view of what’s working and why.
Getting results starts with showing your Ads to the right people. We create audiences based on demographics, interests, behaviours, locations, and more. Whether you’re reaching new clients or re-engaging past visitors, we make sure your Ads land in front of those most likely to take action.
We don’t guess what works. We test it. Our campaigns include ongoing A/B testing across different headlines, images, formats, and placements. As data comes in, we refine and scale what performs, and quickly replace what doesn’t. This process helps improve your return on Ad spend over time.
If you’ve got a large product catalogue, we’ll connect it directly to Facebook Ads. This allows the platform to dynamically generate Ads using real-time product data like pricing, sizing, and availability. It’s efficient, scalable, and ideal for ecommerce companies with changing inventory.
We build Ad campaigns with structure and intent. From brand awareness to lead generation and conversion, we map out each stage of the customer journey. Our funnel strategies guide users from first interaction to final sale with clear, consistent messaging.
Most people won’t convert on their first visit. That’s why we run retargeting campaigns that reconnect with users who engaged with your brand but didn’t convert. Whether they viewed a product, visited your site, or interacted with a previous ad, we bring them back with messaging that speaks directly to where they left off.
Free EBook Download Power Up Your Social Ads: 10 Proven Tactics For Success
Why Choose Sprocket for Facebook Ads?
Facebook advertising is one of our core services, and we treat it that way — with strategy, attention to detail, and constant optimisation. No set-and-forget campaigns. No recycled creative. Just smart, well-executed work that drives results.
What sets us apart?
Get Started
If you're done with boosted posts and guessing games, we’re ready to show you what Facebook advertising can really do. Reach out today and let’s build something worth clicking.
Featured Case Study
Here at Sprocket Digital we believe that the proof in the pudding. Luckily our results genuinely speak for themselves.
Case Study
Ribbon Rose (2024 v 2023)
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On Platform Revenue IncreaseFacebook Advertising FAQs
If you have a question we haven't answered, just get in touch. We'll be happy to help you out.
It’s about bringing in specialists who live and breathe Facebook strategies. We stay on top of Meta’s constant updates, test what works, and build campaigns designed to get real results. Choosing a professional team that understands the technical and creative side simply makes sense. In short, you can focus on your business, while we’ll focus on getting it seen.
Visually, they look similar but there are a few behind-the-scenes differences. We create standard Ads with copy and images that you choose. Dynamic Facebook Ads, on the other hand, pull from your product catalogue and show relevant items based on a user’s browsing behaviour.
Facebook Ad campaigns use reach and frequency to help you set your budget. Depending on your goals for your clients, you may wish to invest more or less for a specific timeframe. The beauty of a Facebook Ad budget is that you will never go over the limit you set.
Yes, but we can manage it for you! You’ll retain full ownership and control, while we handle campaign setup, creative uploads and optimisation through Facebook Business Manager.
Our Facebook management services have no lock-in contracts and are customised to match your customer goals. When you work with our team, all packages include access to our in-house graphic design team, the correct set-up of Facebook pixels, and clear reporting to measure your success.
The type of Ad we recommend depends on who you're targeting and what you're trying to achieve. From standard Ads that build brand awareness to dynamic Ads that serve personalised product recommendations, we tailor each campaign to how your customers actually behave.
A Facebook pixel is a piece of code placed on your website or sales pages that tracks the events of potential and existing customers who visit your site. This data helps build an audience, and even a custom lookalike audience so you reach the right people with the right information.
Sometimes a customer is simply not ready to make a purchase. During this consideration stage, people tend to research options or reach out to others for recommendations. A good Facebook marketing agency will get your products back in the eye line and the buy line on the Facebook feed thanks to dynamic retargeting.
For example, if a customer bought a yoga mat from your Facebook catalogue, but abandoned the yoga pants at checkout, a dynamic Ad can put those yoga pants back on their Facebook feed. It’s the reminder that nudges the customer — and secures the sale.
There are a number of really clever ways to find your target audience on Facebook, and with such a large customer base, you’re guaranteed to find the people you need. You can target them by their interests, behaviours, life events (like anniversaries), education, jobs, likes and more.
You can also upload customer lists, build lookalike audiences, and retarget users based on how they’ve interacted with your website, content, events or social media. With this level of precision, your campaigns aren’t just reaching people, they’re reaching the right people.
Facebook Ads are designed to address specific objectives, making it easier than ever to it know what type of Ad you need to run. You can target your ideal customer personas throughout the sales funnel based for:
- Brand awareness - making sure the right people know and remember your brand.
- Traffic - driving more potential customers towards your website
- Engagement - fostering an online community
- Leads - getting the right people in your funnel
- App promotion - helping your target audience discover and download your app
- Sales - putting your products in front of the right people
Learn
If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.
