Local SEO Agency & Consultants in Auckland, NZ

BENEFITS OF LOCAL SEO

Small local businesses and those with multiple locations need a solid local SEO strategy to rule their region. Sprocket Digital’s local SEO services are crafted around your business objectives, whether you want to increase your local prominence online, drive more foot traffic to your store or combine the two.

Capture Local Search Intent

The key point of difference between traditional SEO and local SEO is search intent. Local search is profoundly geo-targeted, down to a city or even suburb level. Our team of specialist SEO consultants have the experience and skills to understand local search dynamics using relentless research and analysis. We make sure that you are always targeting the right local audience.

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Take Advantage of Local Search Engine Features

Google, Bing and all the major search engines offer a variety of local search features such as map packs, business listings (such as Google Business Profile or Bing Places) and Google’s ‘People Also Ask’. These exclusive spots are all prime real estate for local businesses to increase brand visibility and awareness. A successful local SEO strategy can help you own valuable search engine real estate.

What Does a Local SEO Campaign Entail?

There are multiple factors at play that influence results and ranking performance for local SEO campaigns. The competitiveness of a given industry and the local search results landscape can vary significantly depending on the location. Some campaigns may be more challenging than others. This is why it is important to choose an expert digital marketing partner for your local or multi-location business.

Local Keyword Research

Identify and analyse the keywords and phrases that your target audience uses to find businesses like yours in the local area.

Google Business Profile Optimisation

Formerly Google My Business, the rebranded Google Business Profile is a free tool that allows businesses to manage their online presence across Google, including search and maps. Our local SEO experts know how to optimise your Google Business Profile and make it more prominent in local searches.

Citations and Local Link Building

Build links from other local businesses, organisations, relevant directories and local business associations in your area to improve the local prominence of your company and search rankings.

Local Content Creation

If you want your website to rank in your local area, your content must be locally relevant. We create high-quality, locally-focused content that provides value to your target audience. This can include blog posts, articles, videos, infographics and other types of content that are relevant to your local area.

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CAMPAIGN OUTCOMES

Newton's

With their roots planted firmly in the Auckland soil, Newton’s is the premier manufacturer of fresh bird and lawn seed mixes, vegetable seeds, fertiliser and more. As a supplier of specialist goods, Newton’s aim was to build and enhance its online presence with Sprocket’s SEO services. We’ve now been partnered with Newton’s for over 6 months, helping customers find what they are looking for online.

CHALLENGE:

The nature of the agriculture industry means Newton’s products, such as fertiliser and vegetable seeds, are mostly popular in seasonal periods. Outside of spring and summer, conversions reduced and traffic to the website was less frequent. With big box retailers dominating the market share, the challenge was to build a stronger organic presence that delivered traffic year-round and educate audiences of Newton’s speciality products that are more difficult for customers to source.

STRATEGY:

In order to build the foundation of the website to organically grow traffic, there were a number of factors to focus on that would achieve this. After carrying out a thorough SEO audit, the website was optimised for SEO by acquiring backlinks from local and industry-relevant websites, metatags optimisation and building up relevant content on the website. A bloated crawl budget led to various crawling issues which were resolved, whilst keyword research allowed us to narrow search terms for Newton’s more specialist status in the industry. This allowed us to consistently create content in the form of seasonal blogs and gateway pages which helped to educate audiences on what the brand offers and cater to specific search intents. Our strategy contributed to a 29% increase in organic form submissions, organic sessions going up by 68% and a huge increase in organic SERP clicks totalling 153% - all in the past 3 months.

Organic Form Submissions

Organic Sessions

153

Organic SERP clicks

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What Our Clients Say About Us

With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

Excellent

4.9

Based on 135 reviews

Gavin Sheppard

Ronnie and the team at Sprocket have done an awesome job of understanding what our business needs, and helping to develop the digital marketing strategy for TankMate.

G K Molloy

Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.

Megan Blincoe

We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digital

Dylan Carter

Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!

Andrea Cummerfield

We've been using Sprocket Digital for around 5 months and are really happy with the results. The team is super easy to deal with, nothing's a problem, highly recommend using them!

Josef Arnet

Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.

Andrew Tuioti

Super pro-active group of professionals. Our sales have doubled in a matter of weeks and looking forward to working with Ronnie, Dan and the team for the for-seeable future.

Beautiful You Holidays

Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!

Bejoy Jose

We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!

Matt Boylan

This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.

cam scott

So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.

Speednation

Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nz

Brent Alexander

We have been working with Ronnie and the team at Sprocket for a few months now and have been stoked with the results. Super helpful, very responsive to questions and great to work with. Would highly recommend.

Gabi Metz

Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!

Louis Chan

Sprocket have been great to deal with from the start and have brought in great results. Highly recommended :)

Richie Stott

It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.

Nudi Point

FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!

Lance Metz

Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.

Lani Wards

We own Better to Give . We have only been working with Harry at Sprocket for a few months, but as a brand new E-Comm start up we knew we needed someone who could build our sales with fast and effective campaigns. We are very happy with our progress thus far and look forward to a long prosperous working relationship.

Sacha Gardner

Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!

Casey-lee Cranston

Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!

Cuddle Me Baby Ltd New Zealand

We love working with the Team at Sprocket Digital. They really take a personal interest in your business and come up with some fantastic marketing ideas, that have seen our sales grow in just the short time we have been working together. 100% trustworthy and love that they are NZ based and only a phone call away when you need them.

Pathik Modi

Started working with Sprocket just before the lockdown this year and have to say I'm very impressed with the level of service, support & results we get from the company. Our account manager, Sophie has been very helpful in making us understand the process at the same time took the time to understand our needs and understood exactly what would help achieve our business goals.Highly recommend!

Daisuke Kirihara

I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.

NZ-Online-Pharmacy

The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!

Dylan Lewis

We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.

Sheree Palmer

Great Team to work with, communication is great and they are actively engaged with working with you.

Glenn Walton

Good people with excerlent skills, lead generation and communication. Thanks Team. Their performance dashboard is also awesome 👌

Meelee Joe

Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics

Phillip Wards

Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come.Thanks team

Maggie from Astound Smile

We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!

Andrina Shieffelbein

Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!

Kiwi Duvets Ltd

We've found Ronnie, Dan and the team at Sprocket to be great so far. Onboarding process was nice and easy, and they have been available at any time to help us with any queries we've had. We're pleased with the results so far and the growth we've seen, and look forward to continuing to grow both the business and our relationship!

Chris Sinclair

Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital

Ketaki Rasmussen

Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.

Lily Richards

I really enjoy working with Sprocket. I've worked with them on two different projects now; they're data driven, great communicators & listeners as well as extremely good value/above board. They helped us improve our Google quality and conversions by nearly double. I would definitely recommend them.