INCREASE CONVERSIONS 
THROUGH ORGANIC SEARCH

Boost online sales through data-driven SEO strategies and solutions, built specifically for ecommerce websites. Our team of SEO experts help optimise your website for higher rankings, increased traffic and ultimately increased revenue from organic.

What is Ecommerce SEO and Why is it Different?

To stay ahead of the competition and drive sales in today’s digital age, your website needs to be optimised and visible in search engines, matching multiple search themes that signal commercial intent for your business. This is where ecommerce SEO comes in. Following the same principles of SEO in general, ecommerce SEO includes everything from keyword research and on-page optimisation to link building and guest posting. However, there are some aspects that are of higher importance for ecommerce, such as site structure and internal linking. By implementing effective ecommerce SEO strategies, we can improve your website's visibility on search engines, drive targeted traffic to your site and increase online sales.
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Not All Ecommerce Sites Are Created Equal

Whether using Shopify, WooCommerce or another CMS as your ecommerce platform, our team can help you optimise your website to generate more revenue from search engine result page traffic. We understand the unique challenges that ecommerce websites face when it comes to SEO and the differences between various ecommerce platforms. No matter the size of your ecommerce business, your website revenue can be improved through the immense potential of organic search.
There are different needs and requirements depending on the vertical, target audience and competition your company faces, which is why we tailor our ecommerce SEO services for each individual client.
Researching and identifying the best keywords for your business, as well as users’ search intent, allows us to target the right audience and help improve your website ranking on search engines.
Ecommerce on-page optimisation has the same principles of a more generic SEO strategy, with an additional focus on product images, product titles and descriptions; as well as optimising product category pages to capture users at the top of the conversion funnel who use broader search terms.
An essential aspect of ecommerce SEO involves optimising your website's structure and navigation to ensure that it's easy for search engines to crawl and index your pages. Well-constructed site architecture optimisation can improve your website's ranking and make it easier for users to find what they're looking for.
Even for ecommerce, content is king. Whether it’s content for a service or a product page, a blog or an FAQ page, we create bespoke content that provides value to your visitors and makes your website more relevant for users’ search queries.

CAMPAIGN OUTCOMES

Kitchen Things

The specialists in European cooking appliances with a commitment to Kiwi kitchen excellence, Kitchen Things came to Sprocket for a comprehensive SEO audit and strategy document before becoming a client in May 2022.

CHALLENGE:

As a large and complex ecommerce store in a highly-competitive market, Kitchen Things required an improved organic ranking for high-commercial intent search terms, as well as a website migration. We collaborated with their web developer to devise a large-scale site migration plan for Kitchen Things to a new platform, ensuring minimised drops in impressions, clicks and ranking.

STRATEGY:

Mapping all URLs to migrate avoided an increase in crawling errors and, therefore, minimised impressions, clicks and ranking drops after the new website went live. We also provided a comprehensive SEO technical audit before and after the new website went live. By analysing the search behaviour and intent of users looking specifically for premium appliances, Sprocket improved the quality of traffic to their website and the ranking of the product category pages. Our strategy contributed to a 10% increase in revenue from organic sources, a 22% increase in sessions from organic sources and a 24% organic SERP clicks increase in a year-on-year comparison in 2023.

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Download The Sprocket Digital eBook

SEO Explained - A no-nonsense guide to Search Engine Optimisation

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It’s Time to Make Your
Ecommerce Website a
Revenue Machine!

Achieve your ecommerce goals with dedicated services for businesses of all sizes. Improve your website's visibility in Google, increase your online sales and build a strong online brand with Sprocket Digital’s expertise. Book a free 30-minute growth consultation to learn more about how we can help your business succeed.

What Our Clients Say About Us

With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

Sprocket Digital
Excellent
4.9
Based on 141 reviews
Andrina Shieffelbein
Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!
Beautiful You Holidays
Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.

Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.

Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!
Sheree Palmer
Great Team to work with, communication is great and they are actively engaged with working with you.
Speednation
Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!

Team at Speednation.co.nz
Ryan Middleton
Have used a few marketing companies in the past but Sprocket has certainly been the best! These guys know their stuff and with their consistent updates allows us to keep a finger on the pulse.
Ketaki Rasmussen
Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.
Richie Stott
It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.
Kiwi Duvets Ltd
We've found Ronnie, Dan and the team at Sprocket to be great so far. Onboarding process was nice and easy, and they have been available at any time to help us with any queries we've had. We're pleased with the results so far and the growth we've seen, and look forward to continuing to grow both the business and our relationship!
Glenn Walton
Good people with excerlent skills, lead generation and communication. Thanks Team. Their performance dashboard is also awesome 👌
Daisuke Kirihara
I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.
Sacha Gardner
Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!
Dylan Carter
Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.
The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.
We are looking forwarded to working with them for the long term!
Bejoy Jose
We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!
Megan Blincoe
We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digital
Casey-lee Cranston
Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!
Matt Boylan
This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.
Dylan Lewis
We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
Gavin Sheppard
Ronnie and the team at Sprocket have done an awesome job of understanding what our business needs, and helping to develop the digital marketing strategy for TankMate.
Maggie from Astound Smile
We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!
cam scott
So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.
Rodney Dawson
If you want to get the most out of your video from ODV then you need to go to these guys, they are the best.
Phillip Wards
Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come.
Thanks team
Josef Arnet
Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.
G K Molloy
Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
Cuddle Me Baby Ltd New Zealand
We love working with the Team at Sprocket Digital. They really take a personal interest in your business and come up with some fantastic marketing ideas, that have seen our sales grow in just the short time we have been working together. 100% trustworthy and love that they are NZ based and only a phone call away when you need them.
NZ-Online-Pharmacy
The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!
Chris Sinclair
Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital
Meelee Joe
Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics
Nudi Point
FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
Lance Metz
Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.
Gabi Metz
Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!
Brent Alexander
We have been working with Ronnie and the team at Sprocket for a few months now and have been stoked with the results. Super helpful, very responsive to questions and great to work with. Would highly recommend.
Lani Wards
We own Better to Give . We have only been working with Harry at Sprocket for a few months, but as a brand new E-Comm start up we knew we needed someone who could build our sales with fast and effective campaigns. We are very happy with our progress thus far and look forward to a long prosperous working relationship.
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