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Ecommerce SEO Services

Why Ecommerce SEO Matters

Running an online store without ecommerce SEO is like having a shop in the middle of nowhere, with no signs leading to it. You might have the best products, competitive prices, and a stunning website, but if customers can’t find you in the search results, none of that matters.

With smart SEO strategies, your store shows up right when shoppers are searching, whether they’re researching a specific product, comparing options, or ready to buy. Done right, ecommerce SEO doesn’t just bring traffic—it brings buyers and revenue.

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What Makes Ecommerce SEO Different?

Selling online isn’t like running a blog or a service-based website. It’s faster, more competitive, and if your store isn’t optimised, it’s easier than ever to get lost in the crowd.

Think about it, your store isn’t just one page. It’s hundreds (or thousands) of product pages, category pages, and a checkout flow that all need to be optimised for both search engines and actual customers. If Google can’t find and rank your products, you’re invisible. If customers land on your site but get frustrated by slow speeds or confusing navigation, they leave.

And the competition? Brutal. You're not just competing with local retailers, you’re up against big-box stores, global marketplaces, and niche brands all fighting for the same customers. Plugging in a few keywords won’t get you to the top of search engine results pages (SERPs). To stand out, you need a strategy that balances technical SEO, high-quality content, and conversion-focused optimisation.

Ecommerce SEO isn’t just about getting clicks—it’s about getting sales and revenue. If your store isn’t built to rank and convert, you’re handing potential customers straight to your competitors.

A strong ecommerce SEO strategy ensures:

Your products rank for the right search terms, bringing in shoppers with real purchase intent.

Your category pages are optimised, so customers find what they need fast.

Your site loads quickly and works flawlessly, reducing bounce rates and abandoned carts.

Your content attracts organic traffic, from product descriptions to blogs that answer real customer questions.

Your business stands out, even in competitive global markets.

Skip these steps, and even a technically perfect website can struggle to rank beyond your home country.

Sprocket Digital
Excellent
4.9
Based on 153 reviews
Richie Stott
It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.
Philippa Middleton
Luke and the team at Sprocket are brilliant when it comes to SEO and digital visibility. They take all the complexity out of search engine optimization and make it simple, clear, and effective. From keyword research to technical improvements, they know exactly how to get your business noticed online. I’ve seen firsthand how their work lifts traffic, leads, and overall visibility. Professional, knowledgeable, and easy to deal with — Sprocket is the go-to for SEO done properly.
Nudi Point
FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
Rinku Wrigley
An excellent team to work with! Professional, knowledgeable, and always proactive in finding the best digital solutions. Their expertise — from strategy to execution, everything was seamless. Highly recommend!!
Megan Blincoe
We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digital
Sacha Gardner
Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!
Ryan Middleton
Have used a few marketing companies in the past but Sprocket has certainly been the best! These guys know their stuff and with their consistent updates allows us to keep a finger on the pulse.
Gabi Metz
Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!
Dylan Lewis
We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
Casey-lee Cranston
Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!
Meelee Joe
Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics
Jody Direen
Super polished, results driven company. Clever at giving your brand an edge through digi marketing. Love working with them - proactive and engaged.
Oliver Pykett
I was first introduced to Sprocket Digital through Luke. The entire team are friendly, great to work with and true experts in their field. Luke and the team at Sprocket Digital are really the only ones I would trust in the digital marketing space. Thanks guys! Oli
G K Molloy
Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
Matt Frost
Could be more happier with the service and results Buildlab homes has recieved from teaming up with Sprocket Digital.
We went from struggling week to week with finding work to now being able to pick and choose our work and clients.
Lucca Mann
Luke is great to work with! Knowledgeable, responsive, and always giving unbiased advice that suits your situation the best. You can tell he genuinely cares about his customers and wants to make sure they’re putting their money in the right places. I would highly recommend getting in touch with Luke if you’re looking for a professional, knowledgeable and proactive team running your ads. Awesome stuff team!
Chris Sinclair
Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital
Andrew Muir
Sprocket have the knowledge, expertise, and experience to help you understand the process and get the best out of your web marketing. Easy to talk to and keen to help, definitely reccommend chatting to Luke and the team if you are thinking about online marketing!
Sheree Palmer
Great Team to work with, communication is great and they are actively engaged with working with you.
Bejoy Jose
We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!
NZ-Online-Pharmacy
The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!
Rodney Dawson
If you want to get the most out of your video from ODV then you need to go to these guys, they are the best.
Jon Burrows
Our business has had a great experience with Shay & the team at Sprocket Digital - We have seen a genuine increase in enquiry since engaging with Sprocket and we are planning to increase our spend with them in the near future. Very happy with the results, would recommend!
Ben Grogan
I love working with Sprocket Digital, they are always knowledgable, effective, and provide straightforward advice for maximizing your marketing spend.
Gaia Adni
Highly recommend Sprocket to grow your business through online marketing!

Claire and the team are so quick to respond, and incredibly easy to work with. They're getting us great results and are able to dedicate the time to marketing that we simply don't have.

We constantly work together to come up with new campaigns and ideas and I really appreciate all that they do to help our business grow.
Prime Property Maintenance
I’ve had the opportunity to work with Luke, and I truly value the insight he shared with me. He has a strong grasp of digital tools and how they can be used effectively for branding and marketing. More importantly, his advice to focus on my expertise as a roofer, rather than spreading myself too thin across different areas of the property business, really resonated with me. It was a simple but powerful perspective that made me rethink my positioning and branding strategies. His guidance has encouraged me to sharpen my focus, highlight my strengths, and present my business with more clarity and impact.

Jeff
Victoria Sweeney
A great company to deal with.
Will helps me keep my finger on the pulse in a very busy world, he actions requests almost immediately and is always available to help me with all of my digital needs. High recommend
Andrina Shieffelbein
Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!
Lance Metz
Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.

AT SPROCKET, WE’RE GEARED FOR GROWTH Taking the first step is easy.

Simply describe your company and schedule a free no-obligation consultation. One of our team members will then reach out to discuss how we can help profitably scale your business.

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Our Ecommerce SEO SERVICES

We don’t just help people find your store, we help them buy from it. From technical tweaks to content that sells, we optimise every corner of your site to rank higher, load faster, and convert better. Whether you're selling skincare or snowboards, we’ll turn your product pages into performance engines.

Here’s how we make it happen:

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Free EBook Download Ecommerce Fundamentals: Foundations For Sustainable Growth

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Why Sprocket is the Right Ecommerce SEO Agency?

SEO That Brings Buyers, Not Just Browsers

Traffic means nothing if no one’s adding to the cart. We focus on high-intent keywords, conversion-driven content, and on-page optimisation to make sure the people landing on your store are ready to buy—not just window shopping.

More Than Just Keywords, Content That Sells

Product descriptions that are too generic, too robotic, or stuffed with keywords don’t convince anyone to buy. We create SEO-friendly, conversion-focused content that ranks well and makes customers want to click “add to cart.”

No Outsourcing, Just Real Expertise

Everything we do is handled in-house by people who live and breathe online sales. No generic strategies, no guesswork, just SEO that actually works for your business.

Partnership-first, always

Like any good partnership, ours is built on trust and results, not terms. If we’re not delivering, you’re free to walk, but most of our clients stick around because they see the impact we are having on their business.

A Strategy That Scales With You

Selling 10 products today? Scaling to 10,000 next year? No problem. Our SEO strategy grows with your business, ensuring your site structure, content, and optimisation keep up as your store expands.

Built for the Whole Funnel, Not Just Rankings

Getting found is only step one. We optimise your store for every part of the customer journey, from first click to final checkout. That means smart internal linking, CRO-informed content, and seamless UX.

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Get Started

Ecommerce SEO isn’t just about getting found—it’s about getting chosen. If you’re ready to rank higher, sell more, and beat the competition, let’s make it happen.

Grow With Sprocket

Featured Case Study

Here at Sprocket Digital we believe that the proof in the pudding. Luckily our results genuinely speak for themselves.

grow with sprocket
Case Study

Ribbon Rose (2024 VS 2023)

The Ribbon Rose

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Ecommerce SEO FAQs

If you have a question we haven't answered, just get in touch. We'll be happy to help you out.

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If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.

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0800 365 413
Level 1/694 Great South Road,
Penrose, Auckland