AI Powered SEOBe the business that shows up first.

AI search engine optimisation is changing how people find, trust and choose brands online. With tools like ChatGPT, Perplexity and Google’s AI Overviews now shaping search results, customers no longer scroll through ten links. They ask one question and expect one great answer. Our job is to make sure that the answer is you.

We’re not here to drown you in buzzwords. At Sprocket Digital, we use AI-powered SEO strategies that make sense, built on the same principles that have always worked: clarity, trust and technical precision.

Sprocket’s process is simple but thorough. We use proven SEO fundamentals adapted for the realities of AI-driven search. That balance is what makes us one of New Zealand’s most trusted AI SEO agencies.

1. AI readiness audit: We assess your website to make sure it can appear in AI search results. That means checking indexation, internal linking, site speed, schema and technical SEO standards.
2. Content mapping for query fan out: We plan topic clusters that answer both the main query and related searches AI engines explore. This helps your brand appear in more AI responses.
3. Content built for humans and AI: Our writers create question-based headings with concise, clear answers. It reads naturally and gives AI the structure it needs to interpret your page correctly.
4. Structured data that makes sense: We add the right schema markup for your business, ensuring everything is accurate, properly validated and consistent with what users see.
5. Trust signals that prove authority: AI and human users alike rely on credibility. We build your site’s authority through genuine reviews, case studies, author bios and secure site setup.
6. Local SEO and business profile optimisation: We optimise your Google Business Profile, product feeds and NAP data so your information is consistent across every channel. This boosts both local SEO and AI visibility.
7. AI performance tracking: Traffic from AI features appears in Search Console under the Web category. We monitor that data, measure engagement and adjust your strategy to stay visible in AI-driven results.

We’ve been mastering SEO long before AI entered the picture. While the tools have evolved, the fundamentals stay the same. Success still comes down to technical precision, clear strategy and content that earns trust. That’s the core of everything we do.

Choosing Sprocket means choosing an AI SEO company that still believes in the craft behind optimisation. We combine proven SEO principles with the latest AI insights to make sure your business stays one step ahead, whatever Google or the next generative engine throws your way.

Here’s what sets us apart:

• Experience that matters: Years of delivering measurable SEO results across hundreds of Kiwi brands.
• Future-focused strategy: We adapt traditional SEO methods to align with AI-powered search, keeping you visible in both classic and generative results.
• Authentic, people-first content: Our content is written to be useful, not robotic. It connects with your audience and satisfies AI algorithms at the same time.
• Full visibility and reporting: We show exactly how your content performs across Google Search, AI Overviews and AI Mode, with data that makes sense.

We aren’t experimenting. We’re evolving. At Sprocket Digital, traditional SEO is our foundation, and AI SEO optimisation is our natural next step. Together, they form a strategy that keeps your business relevant, discoverable and future-proof.

Ready to evolve too?  Book your strategy session with Sprocket Digital today.

AI search is the next step in how people explore online. Google’s latest updates introduced AI Overviews and AI Mode, which pull together information from reliable sites to produce one clear response. Unlike traditional search, where you compete for blue links, these AI summaries choose just a few strong sources.

AI Mode uses something called query fan out. It breaks a single question into smaller, related searches and looks across a wider range of sites before combining the best insights into its final answer. This means your site needs to be easy to crawl, clear in its structure and rich in connected topics.

While there’s plenty of discussion out there, Google’s own guidance confirms there are no hidden tricks to appear in AI results. The best-performing pages follow the same core SEO practices: helpful content, accessible site structure and accurate data.

According to IAB, New Zealand’s 2025 Kiwi Search Habits suggest the AI shift is already in full swing. More than half of Kiwis now use AI tools to find brands and products, and nearly one in two have tried ChatGPT for research. Younger generations are leading the change, swapping traditional searches for conversational questions that demand instant, direct answers.

If your brand isn’t visible in AI-driven results, you’re losing the moment when customers make their decisions. Businesses that combine solid SEO foundations with smart AI optimisation aren’t only ranking higher, they’re owning the conversation, driving conversions and becoming the brands that AI itself recommends first.

AI-driven traffic now appears in Google Search Console under “Web” results. We track these impressions alongside traditional metrics to see how often your content is cited or clicked in AI Overviews and AI Mode.

Yes. Google’s AI systems pull from a wider range of sources than standard search. Local businesses with accurate profiles, consistent citations and clear content often perform well in AI Overviews.

Schema gives AI context. It helps search systems understand your business type, content and location. Correct markup (Article, FAQPage, LocalBusiness, Product, etc.) increases the likelihood your pages are selected in AI responses.

It does. AI search is conversational, so voice-friendly phrasing and natural question-based headings make it easier for AI to recognise your relevance.

That’s still visibility. Being named or linked in AI Overviews builds authority. We track these mentions, then adjust copy and meta information to encourage clicks as well.

Absolutely. AI SEO helps ecommerce sites understand customer intent, optimise product pages automatically, and stay visible as search evolves.