When it comes to digital marketing, Search Engine Optimisation (SEO) still has a huge role to play. This is contrary to what many people have said in recent times. They point to the way SEO has changed in the past few years and have come to the conclusion that Search Engine Optimisation is a lot of syllables that now mean very little. That just isn’t true. At Sprocket Digital, SEO is still a very big part of what we do and, if anything, the modifications to the process have made it even more valuable.
Basically, the goal of our SEO marketing is to increase the visibility of a website or a web page on a search engine result page (SERP) like Google. The higher up the SERP, the more visible a business has, and that lofty ranking increases their chances of engagement and conversion. In fact, if you’re not on the first page of a search, you’re not in the game at all.
While a high ranking has always been the goal of SEO, the way that ranking is now achieved is quite different. Search Engine Optimisation is a much more multifaceted process than ever before; check out the algorithm updates from Panda as just one example of what we mean. Today, many factors are now responsible for increasing the quality and quantity of website traffic. These include:
- A website that enhances the user’s experience
- A well-structured URL
- Content quality
- Content length
- Page loading speed
- Mobile friendly
- Site security
- High-quality backlinks
We could go on, and on, and on. But those few examples are enough to indicate that SEO now takes much more into consideration when determining where a website or web page will appear. It’s no longer just about stuffing keywords into your web content and waiting for some huge digital spotlight to highlight your business. For example, it’s been estimated that Google has more than 200 ranking factors! Of course, not every factor carries the same weight and at Sprocket, we work with businesses to emphasise the elements of SEO that do the most to increase search visibility.
It’s all getting the balance right. Not just with keywords, but with all the ranking factors that make Search Engine Optimisation what it is today. At Sprocket Digital, it’s our job to stay on top of the trends in SEO and ensure businesses like yours capitalise on those changes. It’s a very important part of our overall offering because SEO is still a very important part of digital marketing. If someone tells you otherwise, contact us and we’ll tell you why Search Engine Optimisation still has a big role to play in leading potential customers to your website.