Search Engine Optimisation

SEO isn’t about chasing page one. It’s about attracting real people who actually want what you offer. We cover all angles: technical aspects, keyword intent and content that earns both clicks and credibility. Whether you’re focused on ecommerce, local reach, or international growth, we make sure your site is easy to find, easy to navigate, and hard to ignore.

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Our Approach to SEO

We don’t jump in with quick fixes. Every campaign starts with a detailed SEO audit, where we dig into your site’s performance, structure, content and visibility. We look at what’s working, what’s broken, and what opportunities your competitors are ranking for that you’re missing. From there, we create a custom strategy built around your business goals, whether you're after online visibility in Auckland or nationwide reach across New Zealand.

Execution covers everything from technical fixes and site speed improvements to smart content planning, link building and on-page SEO. Throughout the process, you’ll get consistent, plain-English reporting and an expert SEO consultant so you know exactly how things are tracking.

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Why Invest in SEO?

Because potential customers aren’t just searching, they’re deciding. Search is where your best customers begin, whether they’re comparing options, reading reviews or ready to take action. That’s why showing up at the right moment isn’t optional. It’s essential.

Search engine optimisation helps you claim that space. Unlike paid ads, SEO keeps working in the background, building momentum, improving visibility and attracting the kind of traffic that actually wants what you’re offering. It scales with your business and compounds over time.

We focus on the fundamentals that matter. Technical fixes. Site structure. Crawlability. Keyword intent. Content that ranks because it’s relevant, not because it’s stuffed. Then we monitor, test and optimise to keep your organic performance moving in the right direction.

If search is where your customers start, your business needs to be there, ready, relevant and easy to find.

Let’s make sure your SEO is actually doing its job.

Sprocket Digital
Excellent
Based on 154 reviews
Ryan Middleton
Have used a few marketing companies in the past but Sprocket has certainly been the best! These guys know their stuff and with their consistent updates allows us to keep a finger on the pulse.
Rodney Dawson
If you want to get the most out of your video from ODV then you need to go to these guys, they are the best.
NZ-Online-Pharmacy
The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!
G K Molloy
Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
Rinku Wrigley
An excellent team to work with! Professional, knowledgeable, and always proactive in finding the best digital solutions. Their expertise — from strategy to execution, everything was seamless. Highly recommend!!
Philippa Middleton
Luke and the team at Sprocket are brilliant when it comes to SEO and digital visibility. They take all the complexity out of search engine optimization and make it simple, clear, and effective. From keyword research to technical improvements, they know exactly how to get your business noticed online. I’ve seen firsthand how their work lifts traffic, leads, and overall visibility. Professional, knowledgeable, and easy to deal with — Sprocket is the go-to for SEO done properly.
Bejoy Jose
We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!
Oliver Pykett
I was first introduced to Sprocket Digital through Luke. The entire team are friendly, great to work with and true experts in their field. Luke and the team at Sprocket Digital are really the only ones I would trust in the digital marketing space. Thanks guys! Oli
Jon Burrows
Our business has had a great experience with Shay & the team at Sprocket Digital - We have seen a genuine increase in enquiry since engaging with Sprocket and we are planning to increase our spend with them in the near future. Very happy with the results, would recommend!
Sheree Palmer
Great Team to work with, communication is great and they are actively engaged with working with you.
Andrina Shieffelbein
Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!
Sacha Gardner
Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!
Prime Property Maintenance
I’ve had the opportunity to work with Luke, and I truly value the insight he shared with me. He has a strong grasp of digital tools and how they can be used effectively for branding and marketing. More importantly, his advice to focus on my expertise as a roofer, rather than spreading myself too thin across different areas of the property business, really resonated with me. It was a simple but powerful perspective that made me rethink my positioning and branding strategies. His guidance has encouraged me to sharpen my focus, highlight my strengths, and present my business with more clarity and impact.

Jeff
Richie Stott
It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.
Lance Metz
Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.
Nudi Point
FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
Jody Direen
Super polished, results driven company. Clever at giving your brand an edge through digi marketing. Love working with them - proactive and engaged.
Gabi Metz
Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!
Lucca Mann
Luke is great to work with! Knowledgeable, responsive, and always giving unbiased advice that suits your situation the best. You can tell he genuinely cares about his customers and wants to make sure they’re putting their money in the right places. I would highly recommend getting in touch with Luke if you’re looking for a professional, knowledgeable and proactive team running your ads. Awesome stuff team!
Meelee Joe
Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics
Matt Frost
Could be more happier with the service and results Buildlab homes has recieved from teaming up with Sprocket Digital.
We went from struggling week to week with finding work to now being able to pick and choose our work and clients.
Victoria Sweeney
A great company to deal with.
Will helps me keep my finger on the pulse in a very busy world, he actions requests almost immediately and is always available to help me with all of my digital needs. High recommend
Gaia Adni
Highly recommend Sprocket to grow your business through online marketing!

Claire and the team are so quick to respond, and incredibly easy to work with. They're getting us great results and are able to dedicate the time to marketing that we simply don't have.

We constantly work together to come up with new campaigns and ideas and I really appreciate all that they do to help our business grow.
Ben Grogan
I love working with Sprocket Digital, they are always knowledgable, effective, and provide straightforward advice for maximizing your marketing spend.
Chris Sinclair
Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital
Speednation
Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!

Team at Speednation.co.nz
Casey-lee Cranston
Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!
Megan Blincoe
We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digital
Andrew Muir
Sprocket have the knowledge, expertise, and experience to help you understand the process and get the best out of your web marketing. Easy to talk to and keen to help, definitely reccommend chatting to Luke and the team if you are thinking about online marketing!
Dylan Lewis
We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.

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Want to be the first name they find? Let’s turn clicks into customers and searches into sales.

OUR SEO
SERVICES

We offer full-service SEO for businesses that want more than just rankings. From local optimisation to ecommerce SEO and everything in between, our strategies are built to match how people actually search, and how your site should perform. Whether you’re after technical support, smarter content or long-term SEO marketing, we’ll tailor the work to fit your goals and get results that last.

When people search locally, they’re usually ready to act. We help your business show up in the right place: maps, mobile, “near me” and everything in between. Our local SEO services cover Auckland and wider NZ, with on-site optimisation, Google Business Profiles, location-specific pages and more. Whether you’ve got one storefront or fifty, we make sure you get seen by the people who are actually nearby and ready to convert.

More markets mean more moving parts. We help you show up in search engine results around the world with international SEO that works behind the scenes. That means geo-targeting, language handling, regional keyword research and content that doesn’t sound like it was translated by a robot. If your audience is outside New Zealand, we’ll help you meet them where they search.

Ecommerce SEO is part science, part site hygiene. We optimise everything from your product pages and filters to site structure and internal links, so Google doesn’t get lost and customers don’t bounce. Whether you’re running Shopify, WooCommerce or something custom, we’ll help you rank for high-intent keywords and actually turn web traffic into sales, not just pageviews.

Good SEO copy isn’t about cramming in keywords. It’s about saying the right thing in the right way, with the structure search engines love. We write content that’s clear, readable and built to rank — from landing pages and service descriptions to blogs and product details. Whether you need help filling gaps or refreshing the lot, our writers have you covered.

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Free EBook Download A No-nonsense Guide To SEO Explained

Why Choose Sprocket Digital as Your SEO Agency?

Quality search engine optimisation should make your site easier to find, easier to trust, and easier to buy from. That’s what we do. At Sprocket, we offer SEO services that are built around how people actually search, whether they’re in Auckland, across New Zealand, or ready to convert from anywhere else.

We’re not here to chase vanity rankings or inflate reports with keywords. As a full-service SEO agency in NZ, we focus on the stuff that drives growth: technical improvements, smart content, site structure and search intent. 

Our team includes SEO specialists, strategists and copywriters who work together on one thing: getting you found by the right people. From Ecommerce to local service businesses, we’ve helped clients climb rankings, boost organic traffic and stay there. Whether you’re after a long-term SEO strategy or just need a consultant to help you clean things up, we build plans that fit your business, not just your CMS.

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