Programmatic Marketing Agency

INTELLIGENT PROGRAMMATIC
MARKETING

Rather than days gone by of businesses picking up the phone to purchase advertising space, programmatic marketing enables businesses to rely on smart technology to manage campaigns. Programmatic advertising lets businesses buy display advertising space through the use of Demand Side Platform. DSP uses AI to determine which ad placements to buy, how much to spend and which ad creatives to serve. Spend more time doing what you must and less time worrying about advertising campaigns.

Purchasing Valuable Advertising Space

Programmatic marketing is the stock exchange of digital display advertising. Purchasing valuable advertising space in real-time, programmatic constantly applies historic performance data to optimise and refine campaigns faster and more accurately than a human alternative. Using first, second and third-party data, programmatic ad buying enables businesses and brands to reach the right audience, in the right place, at the right time. Targeting is based on user interests, browsing histories, shopping habits and hundreds of other variables.

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Getting Started with Programmatic

Installing a tracking code on your website allows us to gauge activity on your site as well as specific conversion objectives, such as a sale or lead. We manually identify what an ideal customer looks like in terms of demographics, geographics and interests so the campaign starts off in a prime position. Building a significant audience means the programmatic platform can understand what your ideal customer looks like. Our creative team then creates banner ads in a number of common dimensions to be used in a variety of display placements.

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OUR PROGRAMMATIC MARKETING CAPABILITIES

Using a multi-channel approach, our programmatic marketing campaigns create an extensive approach to digital ads in a variety of spaces, both in the home and public spaces. Discover the multitude of placements programmatic ads can be found.

Display

Consisting of static or interactive banner ads with a clear call-to-action, display ads serve highly interactive creatives across the internet, in placements that are seen by users in various stages of the purchase cycle.

Video

Utilise video ads to build brand awareness or engagement. Video excels at capturing and holding user attention, and driving action on site.

Native

Native ads appear in familiar spaces a flow with the design of a specific website, this often results in higher engagement levels that standard banner ads, and is a useful strategy for New Zealand's major media outlets.

Connected TV

More immersive than a mobile or laptop screen, reach an audience on smart TVs or devices used to stream internet content with data-driven targeting and analytics.

Audio

Leave the screen behind with audio advertising on podcasts, audiobooks and music streaming platforms to connect with listeners.

DOOH

A variety of formats make up digital out-of-home (DOOH) advertising. Anywhere with digital screens, from petrol stations to elevators, provides a place for digital advertising to be found outside of the home, in a public space.

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CAMPAIGN OUTCOMES

Pathfinder

The asset management and ethical investor, Pathfinder, approached Sprocket to support them in reaching their substantial growth goals. To identify a more accurate audience, they required a highly-targeted lead-gen campaign with programmatic marketing, with the aim of achieving better marketing results and gaining sign-ups.

CHALLENGE:

Our primary objective was to generate the highest possible number of KiwiSaver applications for the allocated advertising budget. To achieve this, we targeted environmentally conscious New Zealanders that were currently investing in KiwiSaver, through all levels of commercial intent - from brand awareness to the consideration phase, comparison and finally conversion.

STRATEGY:

Programmatic can be used to effectively target users through a full lead cycle journey. Initially, we were able to reach users who weren’t aware of the Pathfinder brand, through contextual (keyword targeting) on websites that include phrases related to ‘KiwiSaver investing’ and ‘retirement funds’. If a user has been looking at KiwiSaver schemes, but hasn't previously visited the Pathfinder website, we targetted them through interest audiences (based on past browsing habits). After a user had clicked through to the Pathfinder website, we were able to retarget them across the wider internet whilst they were in the consideration phase; whether completing more research around their current provider, researching competitor offerings, or inactivity after forgetting to take action - we are able to serve ads to these users with a high frequency to drive them to complete a pathfinder application. Our strategy contributed to a cost per 1,000 impressions of <$5, cost per application submission of >$50 and a conversion rate of over 20%.

.74

CPM

CVR

.24

CPA

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What Our Clients Say About Us

With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

Excellent

Based on 143 reviews

G K Molloy

Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.

Speednation

Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!

Team at Speednation.co.nz

Beautiful You Holidays

Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.

Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.

Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!

Matt Boylan

This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.

Chris Sinclair

Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital

Megan Blincoe

We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digital

NZ-Online-Pharmacy

The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!

Josef Arnet

Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.

Daisuke Kirihara

I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.

Lani Wards

We own Better to Give . We have only been working with Harry at Sprocket for a few months, but as a brand new E-Comm start up we knew we needed someone who could build our sales with fast and effective campaigns. We are very happy with our progress thus far and look forward to a long prosperous working relationship.

Meelee Joe

Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics

Gavin Sheppard

Ronnie and the team at Sprocket have done an awesome job of understanding what our business needs, and helping to develop the digital marketing strategy for TankMate.

Sacha Gardner

Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!

Sheree Palmer

Great Team to work with, communication is great and they are actively engaged with working with you.

Nudi Point

FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!

Brad McCartan

Only great things to say about Sprocket.

We have a plumbing company in Wellington and the main source of new leads aside from word of mouth is online marketing.

Shay and the team there have been easy to deal with, and more so they get the results we need. Always a constant chain of comms which is refreshing.

When a company does not tie you into a set contrtact, they are generally pretty confident they can deliver. These guys do!

Glenn Walton

Good people with excerlent skills, lead generation and communication. Thanks Team. Their performance dashboard is also awesome 👌

Ryan Middleton

Have used a few marketing companies in the past but Sprocket has certainly been the best! These guys know their stuff and with their consistent updates allows us to keep a finger on the pulse.

Cuddle Me Baby Ltd New Zealand

We love working with the Team at Sprocket Digital. They really take a personal interest in your business and come up with some fantastic marketing ideas, that have seen our sales grow in just the short time we have been working together. 100% trustworthy and love that they are NZ based and only a phone call away when you need them.

Rodney Dawson

If you want to get the most out of your video from ODV then you need to go to these guys, they are the best.

Gabi Metz

Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!

Bejoy Jose

We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!

Ketaki Rasmussen

Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.

Victoria Sweeney

A great company to deal with.
Will helps me keep my finger on the pulse in a very busy world, he actions requests almost immediately and is always available to help me with all of my digital needs. High recommend

Phillip Wards

Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come.
Thanks team

Lance Metz

Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.

Maggie from Astound Smile

We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!

cam scott

So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.

Brent Alexander

We have been working with Ronnie and the team at Sprocket for a few months now and have been stoked with the results. Super helpful, very responsive to questions and great to work with. Would highly recommend.

Casey-lee Cranston

Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!

Dylan Carter

Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.
The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.
We are looking forwarded to working with them for the long term!

Andrina Shieffelbein

Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!

Dylan Lewis

We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.

Richie Stott

It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.