YouTube Ad Services
Put your message in motion.

High-Impact Visual Ads

As of 2025, YouTube is the second most-visited website in the world. People come here to be entertained, informed and inspired, and they’re watching billions of hours of content every single day. With YouTube Ads, your brand doesn’t just appear in that mix. It plays a starring role.

Unlike traditional TV Ads, YouTube Ads are highly targeted, skippable, clickable and measurable. As a key component of digital advertising, YouTube Ads allow you to show different creatives to different audiences and reach people at every stage of the funnel. This makes YouTube advertising a vital part of a broader digital advertising strategy, enhancing brand visibility and driving engagement.

At Sprocket, we help New Zealand businesses use YouTube to reach the right people with the right message at the right time. Whether you’re driving brand awareness, leads or product sales, we create video ad strategies that cut through the noise and get remembered.

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Why Businesses Should Be Advertising on YouTube

Unlike traditional video advertising, YouTube gives viewers a choice: watch, or skip. That might sound like a disadvantage, but in reality, it’s one of the platform’s greatest strengths. It forces brands to be better. Faster. More interesting. More human. If someone sticks around after five seconds, you’ve earned that attention. And in a world of auto-scroll and passive impressions, earned attention is priceless.

YouTube Ads offer the space to tell a story, but only if you know how to tell it well. That’s where the opportunity lies. A great hook, a sharp script, and a well-targeted audience can do what banner ads never will – stop someone mid-scroll and actually make them feel something. Understanding your target audience is crucial in crafting key messaging that resonates and optimises your advertising efforts to drive conversions effectively.

And it’s not just a branding play.

YouTube’s targeting options are some of the most sophisticated in digital marketing. You can reach people based on their search behaviour, purchase intent, content preferences, life stage or interests, often all at once. You’re not just speaking to “25–34 year olds in New Zealand”. You can speak to this person, watching this YouTube video, who searched for this thing last night.

Combine that with flexible formats, budget control, and real-time data, and you’ve got a video platform that punches well above its weight, but only if your creative can keep up. That’s the catch: bad YouTube Ads get skipped. Good ones get watched. Great ones get remembered and drive action. We build the kind that does all three.

Excellent

Based on 153 reviews

Philippa Middleton

Luke and the team at Sprocket are brilliant when it comes to SEO and digital visibility. They take all the complexity out of search engine optimization and make it simple, clear, and effective. From keyword research to technical improvements, they know exactly how to get your business noticed online. I’ve seen firsthand how their work lifts traffic, leads, and overall visibility. Professional, knowledgeable, and easy to deal with — Sprocket is the go-to for SEO done properly.

Andrina Shieffelbein

Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!

Dylan Lewis

We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.

Chris Sinclair

Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital

Matt Frost

Could be more happier with the service and results Buildlab homes has recieved from teaming up with Sprocket Digital.
We went from struggling week to week with finding work to now being able to pick and choose our work and clients.

Ryan Middleton

Have used a few marketing companies in the past but Sprocket has certainly been the best! These guys know their stuff and with their consistent updates allows us to keep a finger on the pulse.

Ben Grogan

I love working with Sprocket Digital, they are always knowledgable, effective, and provide straightforward advice for maximizing your marketing spend.

Oliver Pykett

I was first introduced to Sprocket Digital through Luke. The entire team are friendly, great to work with and true experts in their field. Luke and the team at Sprocket Digital are really the only ones I would trust in the digital marketing space. Thanks guys! Oli

Jon Burrows

Our business has had a great experience with Shay & the team at Sprocket Digital - We have seen a genuine increase in enquiry since engaging with Sprocket and we are planning to increase our spend with them in the near future. Very happy with the results, would recommend!

Richie Stott

It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.

Lucca Mann

Luke is great to work with! Knowledgeable, responsive, and always giving unbiased advice that suits your situation the best. You can tell he genuinely cares about his customers and wants to make sure they’re putting their money in the right places. I would highly recommend getting in touch with Luke if you’re looking for a professional, knowledgeable and proactive team running your ads. Awesome stuff team!

Victoria Sweeney

A great company to deal with.
Will helps me keep my finger on the pulse in a very busy world, he actions requests almost immediately and is always available to help me with all of my digital needs. High recommend

Sacha Gardner

Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!

Nudi Point

FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!

NZ-Online-Pharmacy

The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!

G K Molloy

Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.

Andrew Muir

Sprocket have the knowledge, expertise, and experience to help you understand the process and get the best out of your web marketing. Easy to talk to and keen to help, definitely reccommend chatting to Luke and the team if you are thinking about online marketing!

Gaia Adni

Highly recommend Sprocket to grow your business through online marketing!

Claire and the team are so quick to respond, and incredibly easy to work with. They're getting us great results and are able to dedicate the time to marketing that we simply don't have.

We constantly work together to come up with new campaigns and ideas and I really appreciate all that they do to help our business grow.

Bejoy Jose

We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!

Casey-lee Cranston

Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!

Lance Metz

Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.

Megan Blincoe

We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digital

Gabi Metz

Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!

Meelee Joe

Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics

Sheree Palmer

Great Team to work with, communication is great and they are actively engaged with working with you.

Jody Direen

Super polished, results driven company. Clever at giving your brand an edge through digi marketing. Love working with them - proactive and engaged.

Rinku Wrigley

An excellent team to work with! Professional, knowledgeable, and always proactive in finding the best digital solutions. Their expertise — from strategy to execution, everything was seamless. Highly recommend!!

Prime Property Maintenance

I’ve had the opportunity to work with Luke, and I truly value the insight he shared with me. He has a strong grasp of digital tools and how they can be used effectively for branding and marketing. More importantly, his advice to focus on my expertise as a roofer, rather than spreading myself too thin across different areas of the property business, really resonated with me. It was a simple but powerful perspective that made me rethink my positioning and branding strategies. His guidance has encouraged me to sharpen my focus, highlight my strengths, and present my business with more clarity and impact.

Jeff

Rodney Dawson

If you want to get the most out of your video from ODV then you need to go to these guys, they are the best.

AT SPROCKET, WE’RE GEARED FOR GROWTH Taking the first step is easy.

Simply describe your company and schedule a free no-obligation consultation. One of our team members will then reach out to discuss how we can help profitably scale your business.

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Our YouTube Advertising
SERVICES

YouTube Ads aren’t just about running a video. They’re about making the right video mean something to the right audience at the right moment, and then turning that moment into measurable results.

At Sprocket, we help brands move beyond passive impressions into performance-led video strategy. Here’s how we do it:

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Campaign Strategy and Funnel Mapping

Audience Targeting and Segmentation

Format Selection and Placement Strategy

YouTube offers a range of Ad formats: TrueView in-stream, bumpers, in-feed video, outstream, discovery and more. These diverse YouTube Ad formats allow for customised advertising strategies aimed at specific demographics, ensuring that brands can effectively communicate their message to the right viewers. We help you choose the right mix based on your objectives and message. Skippable or not, five seconds or sixty, we place your content where it will be most effective, not just most visible.

Creative Direction and Scripting Support

Retargeting and Sequencing Campaigns

Smart Bidding and Budget Allocation

Free EBook Download How to select the right digital partner

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Why Choose Sprocket for YouTube Ads?

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Running successful YouTube Ads takes more than a decent video and a couple of keywords. It takes a team that understands creative, strategy and performance — and knows how to make them work together without wasting your time or budget. That’s us. As a leading YouTube advertising agency, we offer comprehensive services for managing and optimising your YouTube advertising campaigns, ensuring successful outcomes on the platform.

Here’s what makes working with Sprocket different:

In-House Videography with Performance Focus

Instead of just asking you to send us your video, we can actually help you make it. Our in-house videography team works alongside media and strategy from the start, so your creative isn’t just good-looking, it’s built to convert.

Hands-On Management from Real Humans

When you work with Sprocket, you’ll have a dedicated account manager, regular strategy reviews, and ongoing creative input, not automated reports and radio silence. We’re involved, responsive and genuinely invested in how your campaign performs.

Creative + Media Under One Roof

When your video, messaging and ad delivery live in separate silos, things get messy fast. At Sprocket, everything’s connected: writers, editors, videographers and campaign strategists all sit on the same team. You get faster turnarounds, smarter decisions and campaigns that feel cohesive from start to finish.

Tight Feedback Loops and Fast Iteration

Video campaigns live and die by how fast you can respond to the data. We don’t wait around for quarterly reports. If something’s underperforming, we move quickly – editing creative, shifting spend, testing new hooks – whatever it takes to get your results trending in the right direction.

Advanced Audience Targeting

We craft audience strategies that go beyond age and location, using detailed intent signals, contextual placements, and behavioural data to ensure your message reaches the right people at the right stage of their journey.

Partnership-Focused

Like any good partnership, ours is built on trust and results, not terms. If we’re not delivering, you’re free to walk – but most of our clients stick around because they see the impact we are having on their business.

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If you’re ready to stop guessing and start making video work for your brand, we’re here for it. Let’s build a YouTube campaign that gets remembered for the right reasons.

Grow With Sprocket

Featured Case Study

Here at Sprocket Digital we believe that the proof in the pudding. Luckily our results genuinely speak for themselves.

grow with sprocket

Case Study

OZTECH (2025 VS 2024)

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YouTube Ads FAQs

If you have a question we haven't answered, just get in touch. We'll be happy to help you out.

Do YouTube Ads work for small or local businesses?

Do I need to have a finished video before I can advertise with Sprocket?

No, you don’t. While having a polished video can speed things up, it’s not essential to get started. Many businesses launch YouTube video Ads using raw footage, simple animations, repurposed social videos or even customer testimonials. The key is building something with intent, not perfection. At Sprocket, we can help you create a custom video Ad from scratch or optimise what you already have.

How can I track my YouTube Campaign Performance?

Can I run YouTube Ads alongside other Google campaigns?

What kind of video works best for YouTube Advertising?

How much ad spend do I need to run YouTube Ads?

Do I need my own Google Ads account to advertise on Youtube?

Yes, you do. YouTube Ads are run through Google’s pay-per-click platform, so you’ll need a Google Ads account to get started. Don’t worry — we’ll help set it up for you if you don’t already have one. Once it’s live, we manage everything inside that account, giving you full visibility over performance, spend and audience reach. It’s the best way to grow beyond social media and reach a wide audience with campaigns that are built to convert.

Learn

If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.

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YouTube Ad Services Put your message in motion.