Show up first when your customers are ready to decide
Google Search Ads are built for people who already want what you offer. They’re typing it into the world’s most popular search engine right now. Your job? Show up, stand out, and get them onto your site before they even look at your competitors.
These ads don’t rely on visuals or gimmicks. They rely on timing, relevance, and a pitch that lands in under three seconds. No room for waffle. No tolerance for fluff.
At Sprocket, we create Google Search campaigns that don’t just fill the funnel. They fuel it. From keyword strategy to campaign structure to laser-focused ad copy, we make sure your business shows up where it matters most – and actually gets results.
Why Businesses Should Be Using Google Search Ads
If your customers are searching, you should be showing up.
Google Search campaigns don’t push. They pull. They place your business directly in front of people who are already looking for the services or solutions you offer. That means you’re not trying to generate demand. You’re responding to it in real time.
This is what makes Search so powerful:
It meets intent in motion
When someone types a query into Google, they’ve already started their decision-making process. By appearing at the top of that moment, you enter the conversation with authority. Search Ads let you position yourself as the answer at the exact moment someone needs one.
It gives you total control over targeting and spend
You decide what to show up for, where, and how often. You can adjust your keyword targeting, Ad schedule, audience layering, and bid strategy based on real-time performance. The budget is flexible and scalable. And you only pay when someone clicks.
It produces rapid insights you can act on
Unlike organic channels, which take time to show results, Search Ads give you fast data. You can see which keywords are converting, which offers resonate, and which landing pages are underperforming. That level of speed helps you test, learn, and improve quickly.
OUR GOOGLE ADS
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Running effective Search campaigns requires more than targeting keywords and writing basic text Ads. We combine strategic structure, deep audience understanding, and technical precision to deliver ads that perform.
We don’t just scrape a list of keywords and hope for the best. We dig into how your customers actually think, search and make decisions. By grouping terms based on commercial intent and funnel stage, we build a keyword strategy that prioritises quality over quantity.
Campaign-level budgeting means your campaign structure can make or break your results. We segment campaigns by service type, product category, region or audience goal – whatever makes sense for your business. This allows us to control spend, isolate performance and dial up what’s working without diluting your data.
Search isn’t one-size-fits-all, and neither are keywords. We separate exact, phrase and broad match types into their own tightly themed ad groups. That gives us clear insight into how each type performs and how wide or narrow your reach needs to be. It also helps us control irrelevant clicks and test targeting breadth without muddying your results. The benefit? Better optimisation, cleaner data, and a Search account that actually behaves the way it should.
Two people can search the same thing for very different reasons. That’s why we layer in target audience filters like age, gender, income bracket, interests and past behaviour. This lets us add context to each search and direct your Ads towards the people most likely to act. We don’t just want clicks. We want the right people clicking — the ones who are ready to book, buy, or enquire.
Good Ad copy doesn’t sound like ad copy. It sounds like the answer to someone’s problem. We craft Google Search Ads that are relevant, on-brand, and ruthlessly focused on performance. Using headline pinning, countdowns, dynamic insertion and proven persuasion techniques, we write Ads that cut through the noise and compel action.
Knowing what worked is just as important as knowing what ran. We build full-funnel tracking into every campaign so you can see which clicks lead to actual outcomes, not just impressions or pageviews. Whether it’s a lead, call, purchase or booking, we capture the moment of conversion and everything leading up to it.
Every dollar should know its job. We use data to guide how, where and when your budget is spent, adjusting bids based on keyword performance, conversion trends, product margin or customer value. Whether we’re using manual bidding, target CPA, ROAS or Maximise Conversions, our approach is proactive and performance-led.
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Why Choose Sprocket as your Google Ads Agency?
Because we don’t just run campaigns. We run circles around your competition.
Search Ads aren’t a side hustle for us. They’re a core service, handled by people who know how to combine data, creativity and customer psychology to get real outcomes. Every campaign we run is custom-built, actively managed and continuously improved.
What makes us different?
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If you’re ready to stop hoping your ads are working and start knowing they are,we’re ready to build you a search engine marketing strategy that’s equal parts clever and competitive.
Featured Case Study
Here at Sprocket Digital we believe that the proof in the pudding. Luckily our results genuinely speak for themselves.
Case Study
Ribbon Rose (2024 v 2023)
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Revenue IncreaseGood Search Ads FAQs
If you have a question we haven't answered, just get in touch. We'll be happy to help you out.
Absolutely — especially if your customers are already searching for your services online. Google Search Ads give small businesses the chance to appear right at the top of relevant searches, even with modest budgets. The key is smart targeting and tight strategy. We’ll tell you if Search Ads are a good fit for your goals and industry, and if they are, we’ll make sure every cent of your ad spend is pulling its weight.
Google Search Ads are part of the pay-per-click (PPC) family. You choose which keywords you want to show up for, create ad copy that matches those searches, and set your budget. When someone searches your chosen keywords, your Ad has the chance to appear at the top of the results. You only pay when someone clicks. It’s direct, data-driven, and completely measurable.
There’s no one-size-fits-all answer to paid search advertising. You control your own budget, and we help you set it based on your market, goals and how competitive your industry is. Search Ads don’t require massive spending to be effective, they require a smart strategy. We make sure your budget is spent where it counts, and we optimise constantly to drive better returns over time.
They serve a different purpose. Search engine optimisation is long-term. Social builds awareness. Search Ads win the moment. These Ads show up when someone is actively looking, not just scrolling. That means they’re more likely to convert. If you want fast, measurable, intent-driven traffic, paid Search Ads are one of the most efficient ways to get it.
Not fancy, but functional. Your website needs to be clear, relevant, and easy to navigate — otherwise even the best Ad won’t convert. We’ll audit your landing pages before launch and flag anything that might slow down conversions. If needed, we can help you improve your copy, layout, or user flow to match what your Ad promises.
You can usually start seeing traffic and initial data within a few days of launch. Optimisation and stronger performance build over time. The real magic starts once we’ve got enough data to refine bids, test copy and fine-tune targeting. We’re not into quick wins that fade. We build momentum and scale it.
Technically, yes. Should you? That depends. Google makes it easy to launch ads, but hard to get them right. Most self-managed Google Ads accounts waste budget on broad targeting, vague copy and poor structure. Our job is to fix all that. We set campaigns up properly, monitor them closely, and continuously improve performance, so you’re not paying for learnings you didn’t need to make.
Definitely. Search Ads are ideal for service-based businesses — from trades to law firms to SaaS. You’re catching people when they’re searching for help, answers or solutions. That’s a high-value moment. With the right message and landing page, you can turn those searches into calls, bookings or enquiries.
Structure, intent alignment, clean targeting, and razor-sharp copy. A great campaign doesn’t just show up. It shows up with the right message, to the right person, at the right time and sends them to a landing page that closes the deal. We combine a good digital marketing strategy, creative, and performance monitoring to make sure all the parts are doing their job.
Then we fix them. Search Ads aren’t static. If something underperforms, such as an ad, or a landing page we test, tweak or replace it. That’s the benefit of active management. You’re never stuck with a campaign that doesn’t work. You’re constantly evolving toward one that does.
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If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.
