Re-engage Potential Customers with Google

People don’t always convert the first time. Or the second. Or even the third. That’s where Google Remarketing comes in. It brings your brand back in front of past website visitors who were actively searching, reminding them what they were interested in, and nudging them to come back and finish what they started.

Remarketing isn’t guesswork. It's a strategy. You’re not advertising to the world. You’re re-advertising to the people who’ve already shown intent, whether they viewed a product, started a booking, or spent a suspicious amount of time hovering on your pricing page.

At Sprocket, we build remarketing campaigns that know when to push, when to pace, and when to pitch. We segment your target users, tailor your Ad content, and create a remarketing flow that feels smart, not spammy.

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Why Businesses Should Be Using Google Remarketing

Most people won’t convert the first time they see you. But that doesn’t mean they’re not interested.

Remarketing gives you a second chance (or a fifth) to turn interest into action. And it’s not just about chasing abandoned carts with generic display Ads. Done well, remarketing is nuanced, dynamic and high-converting.

Instead of shouting into the void, you're speaking to warm audiences. People who have already visited your site, checked out your services, or interacted with your content. With the right timing, messaging, and format, you can guide them back into your funnel and across the finish line, enhancing their customer journey.

The best part? Remarketing doesn’t just lift conversion rates. It improves brand awareness, reinforces trust and keeps you ahead of competitors who only show up once. With Google’s reach across Google Display, Search Ads, YouTube and Gmail, you’re not limited to one channel. You can reappear on other websites at the right time and become the brand they remember when they’re finally ready to act.

If you want to get more out of your marketing budget without constantly chasing new website visitors, this is where you start.

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We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!
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Highly recommend Sprocket to grow your business through online marketing!

Claire and the team are so quick to respond, and incredibly easy to work with. They're getting us great results and are able to dedicate the time to marketing that we simply don't have.

We constantly work together to come up with new campaigns and ideas and I really appreciate all that they do to help our business grow.
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Luke and the team at Sprocket are brilliant when it comes to SEO and digital visibility. They take all the complexity out of search engine optimization and make it simple, clear, and effective. From keyword research to technical improvements, they know exactly how to get your business noticed online. I’ve seen firsthand how their work lifts traffic, leads, and overall visibility. Professional, knowledgeable, and easy to deal with — Sprocket is the go-to for SEO done properly.
Matt Frost
Could be more happier with the service and results Buildlab homes has recieved from teaming up with Sprocket Digital.
We went from struggling week to week with finding work to now being able to pick and choose our work and clients.
Ryan Middleton
Have used a few marketing companies in the past but Sprocket has certainly been the best! These guys know their stuff and with their consistent updates allows us to keep a finger on the pulse.
Casey-lee Cranston
Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!
Victoria Sweeney
A great company to deal with.
Will helps me keep my finger on the pulse in a very busy world, he actions requests almost immediately and is always available to help me with all of my digital needs. High recommend
Nudi Point
FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
Richie Stott
It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.
Lance Metz
Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.
Dylan Lewis
We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
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We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digital
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I was first introduced to Sprocket Digital through Luke. The entire team are friendly, great to work with and true experts in their field. Luke and the team at Sprocket Digital are really the only ones I would trust in the digital marketing space. Thanks guys! Oli
Sheree Palmer
Great Team to work with, communication is great and they are actively engaged with working with you.
Ben Grogan
I love working with Sprocket Digital, they are always knowledgable, effective, and provide straightforward advice for maximizing your marketing spend.
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Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics
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Super polished, results driven company. Clever at giving your brand an edge through digi marketing. Love working with them - proactive and engaged.
Sacha Gardner
Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!
Andrew Muir
Sprocket have the knowledge, expertise, and experience to help you understand the process and get the best out of your web marketing. Easy to talk to and keen to help, definitely reccommend chatting to Luke and the team if you are thinking about online marketing!
Rinku Wrigley
An excellent team to work with! Professional, knowledgeable, and always proactive in finding the best digital solutions. Their expertise — from strategy to execution, everything was seamless. Highly recommend!!
Prime Property Maintenance
I’ve had the opportunity to work with Luke, and I truly value the insight he shared with me. He has a strong grasp of digital tools and how they can be used effectively for branding and marketing. More importantly, his advice to focus on my expertise as a roofer, rather than spreading myself too thin across different areas of the property business, really resonated with me. It was a simple but powerful perspective that made me rethink my positioning and branding strategies. His guidance has encouraged me to sharpen my focus, highlight my strengths, and present my business with more clarity and impact.

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Jon Burrows
Our business has had a great experience with Shay & the team at Sprocket Digital - We have seen a genuine increase in enquiry since engaging with Sprocket and we are planning to increase our spend with them in the near future. Very happy with the results, would recommend!
Gabi Metz
Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!
Lucca Mann
Luke is great to work with! Knowledgeable, responsive, and always giving unbiased advice that suits your situation the best. You can tell he genuinely cares about his customers and wants to make sure they’re putting their money in the right places. I would highly recommend getting in touch with Luke if you’re looking for a professional, knowledgeable and proactive team running your ads. Awesome stuff team!
G K Molloy
Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.

AT SPROCKET, WE’RE GEARED FOR GROWTH Taking the first step is easy.

Simply describe your company and schedule a free no-obligation consultation. One of our team members will then reach out to discuss how we can help profitably scale your business.

Our Google Remarketing
Services

Remarketing works best when it’s grounded in behaviour, not assumptions. At Sprocket, we create structured digital marketing campaigns that respond to how people actually shop, click, browse and buy (not how we hope they do).

It’s not just about putting your Ad back in front of someone who visited your site. It’s about understanding how long they’ll think before acting, what they’re considering, and when the moment is right to follow up. We build campaigns that get those timings right, adapt over time, and re-engage with relevance.

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Why Choose Sprocket for Google Remarketing?

As a leading Google Ads agency, we specialise in creating and managing campaigns that enhance brand visibility and drive conversions.

We don’t believe in banner spam. We believe in building remarketing campaigns that act like a smart second salesperson, one who knows when to follow up, how to read the room, and when to close.

What sets us apart?

Full Creative + Media Integration

Our design and Google Ads experts work side by side, so your remarketing ads don’t just look good, they perform. From product carousels to offer-driven banners, everything is built in-house to match your goals and your brand.

Proactive Optimisation

We don’t wait until the campaign tanks to make changes. We monitor, test and iterate weekly, switching up creative, testing audience exclusions, tweaking bids, all to make sure your remarketing efforts get the best result possible.

Smart Audience Logic

We go beyond “all visitors” and “all abandoners.” We build refined audience lists based on real behaviour, site depth, content type, scroll activity, cart value, and then adjust your creative and bids accordingly.

Real Insight, No Guessing

We won’t just tell you how many impressions you got. We’ll give you a full campaign performance review explaining which audiences converted, how long it took, and where your best return is coming from. Then we’ll build on it.

Partnership-Focused

We offer rolling contracts because we believe in partnerships, not pressure. If the results are working, the relationship speaks for itself.

Seamless Cross-Platform Strategy

Your audience isn’t just on one site, and neither are we. We build remarketing strategies that follow users across Google, YouTube, and Display, tailoring creative and placements to match each stage of the funnel.

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Get Started

If you’re ready to stop leaking warm traffic and start turning missed opportunities into real conversions, we’re ready to help. Let’s build a remarketing campaign that follows up — without being forgettable.

Featured Case Study

Here at Sprocket Digital we believe that the proof in the pudding. Luckily our results genuinely speak for themselves.

Case Study

NZTACK (2024 VS 2023)

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Google Remarketing FAQs

If you have a question we haven't answered, just get in touch. We'll be happy to help you out.

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If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.

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