Re-engage Potential Customers with Google
People don’t always convert the first time. Or the second. Or even the third. That’s where Google Remarketing comes in. It brings your brand back in front of past website visitors who were actively searching, reminding them what they were interested in, and nudging them to come back and finish what they started.
Remarketing isn’t guesswork. It's a strategy. You’re not advertising to the world. You’re re-advertising to the people who’ve already shown intent, whether they viewed a product, started a booking, or spent a suspicious amount of time hovering on your pricing page.
At Sprocket, we build remarketing campaigns that know when to push, when to pace, and when to pitch. We segment your target users, tailor your Ad content, and create a remarketing flow that feels smart, not spammy.
Why Businesses Should Be Using Google Remarketing
Most people won’t convert the first time they see you. But that doesn’t mean they’re not interested.
Remarketing gives you a second chance (or a fifth) to turn interest into action. And it’s not just about chasing abandoned carts with generic display Ads. Done well, remarketing is nuanced, dynamic and high-converting.
Instead of shouting into the void, you're speaking to warm audiences. People who have already visited your site, checked out your services, or interacted with your content. With the right timing, messaging, and format, you can guide them back into your funnel and across the finish line, enhancing their customer journey.
The best part? Remarketing doesn’t just lift conversion rates. It improves brand awareness, reinforces trust and keeps you ahead of competitors who only show up once. With Google’s reach across Google Display, Search Ads, YouTube and Gmail, you’re not limited to one channel. You can reappear on other websites at the right time and become the brand they remember when they’re finally ready to act.
If you want to get more out of your marketing budget without constantly chasing new website visitors, this is where you start.
Our Google Remarketing
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Remarketing works best when it’s grounded in behaviour, not assumptions. At Sprocket, we create structured digital marketing campaigns that respond to how people actually shop, click, browse and buy (not how we hope they do).
It’s not just about putting your Ad back in front of someone who visited your site. It’s about understanding how long they’ll think before acting, what they’re considering, and when the moment is right to follow up. We build campaigns that get those timings right, adapt over time, and re-engage with relevance.
The time between “I’m interested” and “I’m in” can vary wildly. Socks might get bought the same day. A new car? Could take three months. We help you set the right remarketing windows for your industry, adjusting audience durations based on your product’s consideration cycle.
We build remarketing audiences based on actual behaviour like browsing a specific product, abandoning a cart, spending time on high-intent pages, or bouncing early, ensuring we effectively reach our target audience. These signals help us separate window-shoppers from warm leads, enabling more precise targeting. And the warmer the lead, the smarter the messaging.
Your customer doesn’t stay in one place, so neither do we. We run Google Ad campaigns and remarketing campaigns across Google Search, Display, YouTube, and even social platforms like Meta, making sure your message stays visible across every channel they use to compare, scroll and shop.
Selling online? Our Google shopping and dynamic remarketing strategy will re-serve the exact product a shopper looked at complete with pricing, title, and image. These Ads work because they feel personal, relevant, and timely. They say “Still thinking about this?” without being pushy. And when paired with urgency-driven messaging or an offer, they consistently lift conversion rates.
The same Ad, on repeat, gets ignored. We roll out a sequence of ads with refreshed messaging, visuals and offers, so the experience stays relevant, and your brand doesn’t blend into the background. Timing, tone and variation make all the difference.
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Why Choose Sprocket for Google Remarketing?
As a leading Google Ads agency, we specialise in creating and managing campaigns that enhance brand visibility and drive conversions.
We don’t believe in banner spam. We believe in building remarketing campaigns that act like a smart second salesperson, one who knows when to follow up, how to read the room, and when to close.
What sets us apart?
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If you’re ready to stop leaking warm traffic and start turning missed opportunities into real conversions, we’re ready to help. Let’s build a remarketing campaign that follows up — without being forgettable.
Featured Case Study
Here at Sprocket Digital we believe that the proof in the pudding. Luckily our results genuinely speak for themselves.
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SESSIONS IncreaseGoogle Remarketing FAQs
If you have a question we haven't answered, just get in touch. We'll be happy to help you out.
Yes. Remarketing is one of the smartest ways to make your existing website traffic work harder. It helps you stay visible to people who already know your brand, even if they didn’t convert the first time. For small businesses with limited budgets, it’s a low-risk, high-impact way to drive more conversions without constantly chasing new clicks.
When someone visits your site or interacts with your content, they’re added to an audience list. Google AdWords and Google Remarketing allows you to show tailored Ads to those users across the web, including on YouTube, Gmail, Google Display, and Search. We help set up your remarketing tags, build smart audiences and run creative that reconnects with people at the right time.
You set the budget. You only pay when someone engages with your Ad. Remarketing is typically more cost-efficient than cold targeting, since you're advertising to people who already know who you are. We help optimise bidding so you're not overspending to chase people who weren’t interested in the first place.
Not a lot, but some. Google needs a minimum number of users in your remarketing list to begin serving Ads. We’ll check your current site traffic using Google Analytics, audience eligibility, and campaign goals, and if your list is on the small side, we’ll build it up using smarter targeting or similar audience strategies.
Only when it’s done badly. If the same Ad is following someone around for weeks, yes, that’s annoying. We avoid that by setting frequency limits, adjusting creatives, and using different messaging based on user behaviour. The result is remarketing that feels relevant, not repetitive.
You can use image Ads, dynamic product ads, video, text, and responsive display. We choose formats based on your goals, budget and how your audience interacts with your brand. If you're running ecommerce, we can also show people the exact product they viewed, complete with price and image.
Yes. You can remarket to people who viewed a page, spent time on your site, clicked on a product or even just scrolled through your homepage. We segment by behaviour, so each audience gets the kind of messaging most likely to bring them back, including through YouTube video Ads.
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