Advertising That Makes Your Ad Spend Work Smarter
Gone are the days of placing Ads manually and crossing your fingers. Programmatic marketing is digital advertising’s brainier, faster, data-fuelled cousin. It uses machine learning and real-time bidding to deliver your Ads to the right person, in the right place, at the right time, before your competitors even know what’s happened.
In plain English? Programmatic helps you reach the people most likely to click, buy or sign up without wasting budget on people who won’t.
At Sprocket, we help New Zealand businesses harness programmatic media to scale smart, stretch spend, and speak to specific audiences with serious precision. From strategy to creative execution, we bring data and delivery together in one well-oiled funnel.
The Benefits of Programmatic Advertising for Businesses
Programmatic isn’t the future of advertising. It’s the now.
Where traditional digital advertising relies on fixed placements, multiple Ad exchanges and limited targeting, programmatic technology unlocks access to thousands of websites, apps, streaming platforms and digital environments, all in real time. It gives you more control, better targeting and higher efficiency.
But it’s not just about cost-effective reach. It’s about relevance. Programmatic advertising allows you to target people based on who they are, what they’re doing, where they’re browsing, what device they’re on and even how likely they are to convert. You can reach someone reading the news on their phone at 7am and someone comparing software reviews on a desktop at 9pm with entirely different creative, messaging and intent.
It’s also scalable. Whether you’re looking to build awareness, re-engage past visitors or drive leads at the bottom of the funnel, a programmatic platform gives you the tools to do it with precision and speed. You can run multiple campaigns across different channels, test what works, and continually optimise based on actual behaviour.
Our Programmatic Advertising
SERVICES
Getting results with programmatic takes more than plugging into a platform and hitting go. We build campaigns with clear structure, sharp targeting, and data-led decisions from day one, ensuring efficient ad placement through automated and data-driven methods. Every element from marketing strategy through to creative and optimisation works together to help your budget go further and perform better.
We start by understanding your brand, your goals and your target audience. Then we design a full-funnel programmatic plan that covers placements, creative direction and performance targets. It’s a custom strategy built to scale and adapt as your business grows.
Using real-time bidding technology, we serve Ads in premium placements based on live audience signals. We layer in behavioural, contextual and demographic data to target the right people at the right moment, across all devices and environments.
Programmatic creative needs to do more than just look good. We design smart, responsive display Ads tailored to each audience and objective, leveraging the efficiency and effectiveness of programmatic ad campaigns. Whether you’re focused on reach or conversion, we make sure your creative hits the mark.
Most users need more than one touchpoint before they convert. We build retargeting strategies that align with your customer journey, reconnecting with people who visited your site, interacted with your brand or dropped off at key conversion points.
Programmatic works best when it's part of a bigger strategy. We align your campaigns with other top digital marketing channels, like search, social and video, to keep messaging consistent and support performance across the entire funnel.
We don’t just launch and leave. We monitor your campaigns closely, make ongoing improvements and report on the metrics that matter. You’ll always know what’s working, where we’re testing and how your campaigns are tracking toward your goals.
We deliver programmatic Ads across a wide variety of formats to ensure efficient and precise ad placements that match your message to the moment. Whether it’s display banners on news sites, video Ads on streaming platforms, or even billboards on the street, we tailor your creative and placements to meet your audience wherever they are. Our capabilities include display, video, native, connected TV (CTV), audio, and digital out-of-home (DOOH), giving you full coverage across screens, speakers and public spaces.
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Why Choose Sprocket for Programmatic Marketing?
Programmatic marketing isn’t something we outsource or guess our way through. It’s one of our core specialties – and we treat it that way. From planning to creative to reporting, everything is done in-house by a team that lives and breathes digital performance.
What sets us apart?
Get Started
If you’re ready to scale your brand with smarter media buying, Sprocket’s own programmatic ad buying team is ready to build a campaign that delivers. Let’s make your budget work harder, not louder.
Featured Case Study
Here at Sprocket Digital we believe that the proof in the pudding. Luckily our results genuinely speak for themselves.
Case Study
SES Direct (2024 v 2023)
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SESSIONS IncreaseProgrammatic Marketing FAQs
If you have a question we haven't answered, just get in touch. We'll be happy to help you out.
Programmatic marketing, including programmatic advertising campaigns, is the automated buying and placement of digital Ads using data and machine learning. These campaigns are highly effective in testing various targeting strategies, such as contextual and audience targeting, through methods like A/B testing. Instead of buying digital ad space manually, your ads are placed in real-time through smart algorithms, reaching the right people at the right moment across thousands of websites, apps, and devices. It’s fast, efficient, and incredibly targeted.
Traditional digital Ads often involve fixed placements or pre-negotiated buys. Programmatic uses real-time bidding to purchase and sell Ad space dynamically based on audience data, behaviour, context and device. The result is more control, better efficiency, and less wasted spend.
Programmatic isn’t just banner Ads. You can run a wide range of formats, including display, video, native, connected TV (CTV), digital audio and digital out-of-home (DOOH). We’ll help you choose the right mix based on your audience and objectives.
The Google Display Network can be compared to an open auction with its broad reach, while programmatic advertising is more like a private negotiation, offering a controlled and targeted approach.
Not at all. While it’s often used by enterprise brands, programmatic is just as powerful for small and mid-sized businesses. It’s scalable, flexible, and can be adapted to suit a range of budgets and campaign goals — especially when managed strategically.
Yes. That’s one of the biggest benefits. We use data-driven targeting options like demographics, location, device, interests, behaviours and even contextual signals (like the type of content someone is viewing) to ensure your Ads are shown to the right audience, the people most likely to care.
We track everything from impressions and click-through rate to conversions and return on Ad spend. Depending on your goals, we’ll set up custom KPIs and conversion tracking to give you clear, actionable insights, not just a wall of numbers.
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