Smart, targeted display advertising
The Google Display Network (GDN) reaches over 90% of internet users worldwide. That’s not a flex, that’s an opportunity. Unlike search Ads, which only appear when someone’s actively looking, Google Display Ads let you reach people as they browse their favourite sites, watch videos, check the weather, or read the news.
It’s brand visibility, awareness and retargeting rolled into one, and when done well, it works quietly but powerfully in the background of your customer’s journey.
At Sprocket, we build and manage high-performing Google display campaigns designed to increase reach, drive conversions, and keep your business top-of-mind. From static banner ads to responsive creatives and animated HTML5 assets, we combine data, design and strategy to make your ads actually worth clicking.
Why Businesses Should Be Using Google Display Ads
Display Ads aren’t about interrupting, they’re about being present. Strategically.
The Google Display Network gives you access to over two million websites, apps and platforms. That includes premium placements like YouTube, NZ Herald, Stuff, Trade Me and more. You’re not waiting for someone to search – you’re putting your brand in front of relevant people while they go about their day online.
It’s ideal for building brand awareness, remarketing potential customers and upper-funnel lead generation. Whether you’re trying to stay visible, re-engage past website visitors, or build a broader target market, display advertising helps you reach people earlier in the decision-making process.
Best of all? It’s hyper-targetable. You can segment by interest, behaviour, demographics, in market intent, device and more — including search history, contextual targeting and demographic targeting. So you’re not just reaching more people. You’re reaching the right audience, and sending them to a high-performing landing page that’s designed to convert.
Our Google Display Advertising
SERVICES
Display advertising isn’t just about uploading some banners or YouTube Ads and hoping for the best. It takes strategy, testing and constant refinement - especially when you want to reduce ad spend and attract more targeted traffic. That’s where we come in.
As a performance-driven agency, we create and manage campaigns across the Google Display Network that are built to convert, from targeting setup to creative delivery and optimisation.
We build advanced audience strategies using Google’s affinity, in-market, custom intent and remarketing targeting options. That means your Ads show to people who are most likely to care, not just random impressions. Whether you’re targeting new prospects or past site visitors, we structure audiences around your funnel and goals.
We design responsive display Ads that automatically adjust in size, format and appearance based on where they’re placed. Want responsive ads to include static assets, brand-led banners or custom HTML5 animations? We do that too. Every creative is tailored for impact, regardless of screen size or context.
Without tracking, you’re flying blind. We set up and manage conversion tracking using Google Ads tags and Google Tag Manager. That includes everything from micro-conversions (like newsletter signups) to final purchase data. You’ll know exactly what’s working and what needs tweaking.
Display retargeting is one of the most cost-effective ways to stay top-of-mind. We set up segmented remarketing lists to show relevant Ads to target users based only on their behaviour, whether they visited your site, viewed a product, or dropped off at checkout.
Performance doesn’t stop after launch. We continually test creatives, adjust bids, refine placements and monitor performance metrics to make sure your Ads are delivering real ROI. You’ll receive regular reporting that actually means something — not just clicks, but outcomes.
Free EBook Download How to select the right digital partner
Why Choose Sprocket for Google Display Ads?
Google Display Advertising isn’t something we dabble in, it’s a core part of how we help businesses grow online. Our campaigns are designed with structure, backed by data, and refined for performance. We don’t waste Ad spend. We make it work smarter.
What sets us apart?
Get Started
If you’re ready to turn display Ads into a serious performance channel, not just a box-ticking exercise, we’re ready to help. Let’s build something worth showing off.
Featured Case Study
Here at Sprocket Digital we believe that the proof in the pudding. Luckily our results genuinely speak for themselves.
Case Study
THE HOMESTORE (2024 VS 2023)
0%
Sessions Increase0%
Google Ads Revenue Increase0%
Revenue IncreaseDisplay Ads FAQS
If you have a question we haven't answered, just get in touch. We'll be happy to help you out.
Yes, if they’re done right. Display Ads let you get in front of potential customers even if they’re not actively searching yet. That’s ideal for small businesses trying to build awareness or stay top-of-mind. We can tailor your campaign to fit a smaller budget without wasting spend on irrelevant placements or audiences.
Display Ads show visual banners or animations across a vast network of websites, apps, and platforms including YouTube, NZ Herald, Trade Me, and thousands more. You can target users by interest, behaviour, demographics, search intent, or even the content of the page they’re viewing. Whether you're aiming to raise awareness, re-engage past visitors, or target niche segments, Display Ads let you meet your audience where they already are.
You control the budget. With Display Ads, it’s not always about big spend, but smart spend. Since you’re often paying per 1,000 impressions (CPM) or clicks (CPC), we optimise for placements and audiences that deliver real value. We’ll help you set a budget that aligns with your goals and avoid wasting dollars on empty impressions.
They can be a game-changer, especially for building awareness, supporting retargeting, and staying visible in a competitive space. But they’re only worth it if the creative, audience targeting, and optimisation are dialled in.
They’re great for both when used strategically. Display Ads are powerful for upper-funnel awareness, but when paired with retargeting and smart audience segmentation, they can also drive high-converting traffic. It’s about who you show them to, and when.
Your ads can appear across millions of websites and apps in the Google Display Network, including news sites, blogs, YouTube, and niche industry platforms. We tailor placements and ad format based on your target audience, industry and campaign goals.
Technically yes, but we wouldn’t recommend it. Poorly designed ads get ignored. At Sprocket, we pair performance marketing strategy with in-house design so your Display Ads not only look great, but are built to convert.
Learn
If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.
