Where to focus your energy, time, and spend to get maximum results for your marketing dollar.
2020 may have been the rollercoaster we never saw coming, but for many businesses it provided a long-overdue impetus to get their online presence and digital marketing humming.
Now, heading into 2021, we can use what we’ve learned in 2020 to prepare for and make the most of the year ahead. This is what you need to know to make the most of your marketing in 2021.
Use data as your compass
Gone are the days of guessing who your best customers are and what they really want – now it’s all about making informed marketing decisions based on up-to-the-minute digital data.
Data is at the heart of digital marketing, and serves as a compass for designing a successful strategy that can be used to increase your return on investment, reach the right people at the right time, and boost your revenue in a scalable way.
As well as helping you reach your customers, data can also ensure your remarketing campaigns are effective – delivering relevant and timely advertisements that draw your customers back for a sale.
With more customers shopping online than ever before – in the first 6 months of 2020 NZ saw a 30% increase in online shopping – there’s more data available too to help you narrow your focus and achieve greater results for your investment.
Prepare a flexible budget
At the start of 2020, few businesses were financially prepared for the forced shutdown that was soon to come. In 2021, we’d advise preparing a flexible budget that includes a rainy day fund in the event of further lockdowns or other unexpected events.
With a flexible budget, you’ll have the plans in place to keep your sales operations running and protect your business from the worst of the shock. A flexible marketing budget allows you to adapt to the situation as it changes, and react more quickly to events as they unfold.
Focus on earning trust and loyalty
The global pandemic prompted a change in attitudes and expectations online, with calls for kindness and empathy echoing across digital platforms. In America, 80% of consumers expected to receive “better customer service” due to the pandemic, with empathy and faster response times being their top needs.
While there are more customers online than before, they are also more discerning when it comes to which companies they’ll spend their money with. If you can show that you understand their needs, can delight them with your products, and deliver relevant information at the right time, you’ll win their trust.
Email marketing is a popular tactic to earn loyalty and return customers, as it allows you to speak directly to them and offer specials that are exclusive to your email list.
Get the support of a proven marketing team
At Sprocket, we regularly chat to business owners who have either tried to DIY their marketing, or have been left disappointed by an inexperienced agency who fails to deliver.
Now is the right time to start thinking about your marketing efforts for the new year. Ensure you have a data-driven marketing strategy ready to deploy, led by a tried and true digital marketing team that understands your business and are committed to squeezing out as much growth as possible.
Sprocket specialises in omnichannel marketing, business growth, and eCommerce marketing. Whatever your goals are for the new year, have a chat to us about it and we’ll show you what we can do for you.
Grow your business, delight your customers, and enjoy a successful 2021 with Sprocket Digital.