Email Automation and Management Services

SMARTLY AUTOMATED EDM
MARKETING CAMPAIGNS

Plant your ecommerce flag in the heart of your customer’s inbox. Our bespoke designs, inventive content and automated campaigns help unlock your email marketing potential. Increase your database, speak directly to customers and monetise your subscriber list with tailored messaging.

CONVERTING EMAILS INTO CONVERSIONS

Automate and optimise your email marketing to nurture your customer relationships with creative newsletter design. Using dynamic, purpose-built email templates for individual clients, the team at Sprocket uses data-driven automation to reach highly-targeted audiences with email flows designed to convert.

PARTNER WITH SPROCKET

MASTER-LEVEL KLAVIYO PARTNERS

As one of the few master-level Klaviyo partners in New Zealand, our team of email experts can manage your business’s EDMs for informational business-to-business emails or promotional business-to-consumer emails. Stay connected or fully hand over the reins and watch us grow your database with a purpose.

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OUR EDM CAPABILITIES

Understanding the customer journey and its various touch points helps us determine the best course of action for our email services. From automated flows that welcome new subscribers to remarketing emails that encourage conversions, we provide a bespoke EDM service for all our clients.

Tailored Sign-Up Forms

Encourage subscriptions with integrated sign-up forms and pop-ups strategically placed on your website to gather the data needed to connect with customers.

Monthly Management and Troubleshooting

Create less work in-house by outsourcing your EDMs to Sprocket Digital for expert Klaviyo services and ongoing management.

Audience Segmentation

With custom-built flows to create automated segments, newsletters will be highly targeted to reach the optimal audience.

Template Creation/Newsletter Design

Creative newsletter design captures the eye and increases the quality of leads to your website. Benefit from skilled template creation that replicates your brand and promotes your products.

Promotional Email

We design EDM newsletters for sale periods that align with clients’ social media and Google ad campaigns.

Copywriting

Professional copywriting services bolster your newsletters with succinct informational and promotional content aimed at converting customers.

CMS Integration

Integrate your Shopify website to track, record and increase website traffic, behaviours and sales. We also connect with other CMS platforms such as WooCommerce and Webflow.

See Our Other Case Studies

CAMPAIGN OUTCOMES

Blinds 4U

Ecommerce blinds store, Blinds 4U, provides high-quality custom-made blinds for New Zealand homes. Order online and install yourself. Since 2019, our omnichannel approach, which includes email marketing, as well as Google Ads, Facebook Ads and SEO, has supported Blinds 4U’s business growth. Tasked with scaling the Blinds 4U brand online and increasing its market share, our email automation approach has helped to improve reach.

CHALLENGE:

Achieving cut through in a highly competitive market is always a challenge. Blinds manufacturers have a limited range of products compared to many other types of ecommerce stores. Therefore, standing out with creative content, strong branding and compelling copy to create a more emotive response to marketing is essential. One challenge was to leverage the free sample offer in the best way possible to convert these recipients into customers.

STRATEGY:

Benefitting immensely from an automated email marketing strategy, we identified customer behaviour patterns and various stages of the consideration phase and purchase journey to create data-informed custom email flows. These flows were then consistently refined and optimised based on performance. Paired with welcome flows and abandoned cart flows - essential for any business - our ‘free sample’ flow nurtured recipients with automated follow-up emails offering discounts and additional information. Incorporating a review request flow also helped to boost engagement and strengthen social proof. Our strategy contributed to achieving $28 of revenue per email marketing recipient, an open rate of over 50% and a click-through-rate of 6% in the past 12 months.

revenue per recipient

Open Rate

Click Rate

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What Our Clients Say About Us

With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

Excellent

Based on 143 reviews

Victoria Sweeney

A great company to deal with.
Will helps me keep my finger on the pulse in a very busy world, he actions requests almost immediately and is always available to help me with all of my digital needs. High recommend

Ryan Middleton

Have used a few marketing companies in the past but Sprocket has certainly been the best! These guys know their stuff and with their consistent updates allows us to keep a finger on the pulse.

Lani Wards

We own Better to Give . We have only been working with Harry at Sprocket for a few months, but as a brand new E-Comm start up we knew we needed someone who could build our sales with fast and effective campaigns. We are very happy with our progress thus far and look forward to a long prosperous working relationship.

Dylan Lewis

We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.

Brent Alexander

We have been working with Ronnie and the team at Sprocket for a few months now and have been stoked with the results. Super helpful, very responsive to questions and great to work with. Would highly recommend.

Glenn Walton

Good people with excerlent skills, lead generation and communication. Thanks Team. Their performance dashboard is also awesome 👌

Dylan Carter

Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.
The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.
We are looking forwarded to working with them for the long term!

Phillip Wards

Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come.
Thanks team

Sheree Palmer

Great Team to work with, communication is great and they are actively engaged with working with you.

Richie Stott

It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.

Josef Arnet

Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.

Speednation

Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!

Team at Speednation.co.nz

Lance Metz

Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.

Gabi Metz

Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!

Chris Sinclair

Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital

Bejoy Jose

We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!

Rodney Dawson

If you want to get the most out of your video from ODV then you need to go to these guys, they are the best.

Cuddle Me Baby Ltd New Zealand

We love working with the Team at Sprocket Digital. They really take a personal interest in your business and come up with some fantastic marketing ideas, that have seen our sales grow in just the short time we have been working together. 100% trustworthy and love that they are NZ based and only a phone call away when you need them.

Meelee Joe

Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics

Megan Blincoe

We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digital

Nudi Point

FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!

Brad McCartan

Only great things to say about Sprocket.

We have a plumbing company in Wellington and the main source of new leads aside from word of mouth is online marketing.

Shay and the team there have been easy to deal with, and more so they get the results we need. Always a constant chain of comms which is refreshing.

When a company does not tie you into a set contrtact, they are generally pretty confident they can deliver. These guys do!

Matt Boylan

This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.

G K Molloy

Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.

Andrina Shieffelbein

Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!

Ketaki Rasmussen

Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.

cam scott

So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.

Sacha Gardner

Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!

Maggie from Astound Smile

We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!

Beautiful You Holidays

Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.

Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.

Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!

Daisuke Kirihara

I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.

NZ-Online-Pharmacy

The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!

Gavin Sheppard

Ronnie and the team at Sprocket have done an awesome job of understanding what our business needs, and helping to develop the digital marketing strategy for TankMate.

Casey-lee Cranston

Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!