leaving money on the table?
We see the same pattern again and again with NZ businesses:
- They’re spending consistently
- They trust the provider or in-house resource running the account
- They assume everything “important” is being covered
In the hundreds of accounts we’ve audited, more than 95% had opportunities to improve results without increasing spend.This checklist was created for New Zealand businesses by Sprocket Digital, and exists to level the playing field slightly. Not to scare you, but to give you clarity.
It’s a condensed version of the internal audit framework we use when reviewing real NZ ad accounts — trimmed down to the checks that business owners can realistically understand and verify. Practical. Platform-led. No fluff.
What it covers:
Google Ads account structure checks
Conversion tracking & GA4 configuration checks
Merchant Centre feed & diagnostics checks
Budget, bidding, and signal alignment checks
Common red flags we see in underperforming accounts
“If this is missing, ask why” prompts
In total: 100+ practical checks across all Digital platforms.
However, let’s be clear:
This is not our full audit
This will not turn you into a digital marketer
This won’t replace hands-on expertise
Our full internal checklist runs well over 500 individual checks and requires deep platform knowledge, historical data, deep understanding of the business being advertised, and experience interpreting KPI’s against actual profitability.
If, after reviewing the checklist, you feel the need for a professional audit (at no cost) or a second opinion, then reach out below and we’ll book in some time for a no obligation chat.
