leaving money on the table?
We see the same pattern again and again with NZ businesses:
- They’re spending consistently
- They trust the provider or in-house resource running the account
- They assume everything “important” is being covered
In the hundreds of accounts we’ve audited, more than 95% had opportunities to improve results without increasing spend.
Our checklist was created for New Zealand businesses by Sprocket Digital, and exists to give our clients a clear competitive edge across all marketing activity.
What it covers:
Google Ads account structure checks
Conversion tracking & GA4 configuration checks
Merchant Centre feed & diagnostics checks
Budget, bidding, and signal alignment checks
Common red flags we see in underperforming accounts
Best practice ad copy analysis
However, let’s be clear:
This will not turn you into a digital marketer
This won’t replace hands-on expertise
Our full internal checklist runs well over 500 individual checks and requires deep platform knowledge, historical data, deep understanding of the business being advertised, and experience interpreting KPI’s against actual profitability.
Download Sample Checklist
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