Pushbikes

How we scaled their eCommerce cycling business to develop a second stream of revenue for the Canterbury business.

With two physical stores in Rangiora and Papanui, Pushbikes has established themselves as a go-to for cycling enthusiasts in Canterbury.

Although they’ve had a website for some time - having realised early on that their customers preferred to do research online before visiting the store to commit to a purchase - there was never a reason to really push the website and eCommerce sales as a second source of income … until this year.

When the first lockdown struck in March, Pushbikes decided it was time to turn their website into a revenue stream in order to safeguard against the closure of their physical stores, and to meet the growing eCommerce needs of their customers.

Visit Pushbikes

In search of results,
they found Sprocket

Pushbikes had been with another marketing agency for a couple of years, who was managing their Google Adwords campaigns. However, they’d never seen much of a result from the money spent, and Richard was growing frustrated.

“We needed a marketing agency that could deliver results, plain and simple. The only really quantifiable sign of a successful marketing campaign is sales, that’s what business owners like myself are really interested in.”

Richard Allin, Owner of Pushbikes

After some research, Richard found Sprocket Digital online through our paid advertising campaigns, and reached out to see what we could offer him.

“It was a bit more expensive than the last agency, but Sprocket knew what they were talking about, and we were on the same page in terms of the results we were looking for. The expectations were clearly set from the start - spend X amount, generate this in sales.”

Richard Allin, Owner of Pushbikes

The growth has to
be seen to be believed

Pushbikes didn’t have a lot on their website aside from a few product listings. Since partnering up with Sprocket Digital, they’ve added a lot more items and pushed the website’s presence, and seen a big uptake in online shopping in response.

“We’ve always wanted to drive sales through our website, and we know heaps of people used to visit the website to look at specs before coming into the shop, now it’s about getting them to buy online, or do click and collect.”

Richard Allin, Owner of Pushbikes

Through a data-driven digital marketing strategy, Sprocket has delivered Pushbikes an enormous amount of leads, sales, and return customers.

“The growth for Pushbikes has been nuts. That 5336% may sound dramatic, but it’s because everything is up across the board - there’s been an increase in sales per item, an increase in quantity sold, all these things that contribute to that massive online revenue growth.”

Senior Growth Advisor, Sprocket Digital

It wasn’t always a straight line to the top, though. After two cycles of good but not dramatic growth, our third cycle together has been the most impactful, despite never increasing marketing spend by a single dollar.

“Richard believed in the process and stuck with it, and now is seeing results.”

Senior Growth Advisor, Sprocket Digital

October’s year-on-year revenue saw an increase of 5336% - and no, that’s not a typo.

Transitioning to
long term solutions

Pushbikes’ journey is not over yet. Following on from the success of their paid advertising campaigns, Sprocket is now launching a long-term SEO strategy that’ll ensure the leads keep coming in and sales stay high, even when the paid advertising slows down.

Richard’s proud of the results that have come in so far, and is looking forward to what comes next.

“Often, we like to jump in with paid advertising first, and generate enough revenue from that to invest back into more long term strategies like SEO. What usually happens when you stop paying for ads is that the revenue just stops. That’s why we’re launching this organic strategy to keep them growing in the medium and long term.”

Senior Growth Advisor, Sprocket Digital

What Our Clients Say About Us

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Richie Stott

It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.

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Only great things to say about Sprocket.

We have a plumbing company in Wellington and the main source of new leads aside from word of mouth is online marketing.

Shay and the team there have been easy to deal with, and more so they get the results we need. Always a constant chain of comms which is refreshing.

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Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!

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Beautiful You Holidays

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Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!

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This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.

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Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.

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The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.
We are looking forwarded to working with them for the long term!

Cuddle Me Baby Ltd New Zealand

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Speednation

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Team at Speednation.co.nz

Brent Alexander

We have been working with Ronnie and the team at Sprocket for a few months now and have been stoked with the results. Super helpful, very responsive to questions and great to work with. Would highly recommend.

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Nudi Point

FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!

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A great company to deal with.
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Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come.
Thanks team

Lance Metz

Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.

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Client Testimonials

Eiderdown

Sprocket Digital manages the digital strategy for Eiderdown with a focus on scaling the business. Since partnering with Eiderdown, we have seen an increase averaging over 25% in revenue growth YOY and we continue to achieve record sales months.