How we helped Concrete Grind & Polish to solidify their leading presence online.

Operating across Auckland for over 20 years, Concrete Grind & Polish has built a steady reputation as an industry leader and team of experienced craftsmen. Specialising in diamond-polished concrete floors, their quality of work and workmanship speak for themselves.

But sometimes, even the best quality work needs a helping hand to get noticed by new customers.

Like many other long-running Kiwi businesses, Concrete Grind & Polish advertised for years in the old printed Yellow Pages, and have seen the advertising world change around them through the shift to digital.

And like many of our clients, there came a point when Karen and John Chapman, owners of Concrete Grind & Polish, asked themselves “What if we could be getting more from our advertising?”

And that’s where, in 2017, our journey began.
Visit Concrete Grind & Polish

In search of better service,
they found Sprocket

After being with the same advertising agency for so long, it’s natural to wonder what else is out there, or whether you could be getting more bang for your marketing buck.
“As a smaller marketing agency, we at Sprocket pride ourselves on providing a more personalised offering than the larger agencies, to deliver better results for small businesses that are more fine-tuned toward their goals.”
Senior Growth Advisor - Sprocket Digital
When it came to connecting with Concrete Grind & Polish, our timing couldn’t have been more perfect for them:
“We’d been with Yellow Pages for a while, and felt we could be doing better elsewhere – if you’re not getting results, of course you’ll start looking. The team at Sprocket were smart and seemed to know their stuff. They called at the right time, and it all worked out.”
Karen Chapman, Owner - Concrete Grind & Polish
On a mission to deliver satisfying results and show what we could do for them, Sprocket set to work on developing a personalised digital strategy for Concrete Grind & Polish.

From the ground up,
we invested in the right places

The core of any business’ digital presence is their website, so that’s where work began.
“Sprocket assisted with developing our website, turning it into something we’re really proud of – a strong presence. When people look at it now, they feel encouraged to give us a call. People like to read the reviews and see what previous clients think … it shows them we’re a strong business.”
Karen Chapman, Owner - Concrete Grind & Polish
Once that solid foundation was crafted, we started Google Ads campaigns to draw potential customers to their site.

In their industry, Google Ads is an essential tool for generating new leads. As Karen explains:

From Google Ads, our advertising strategy has naturally branched out to reach wider audiences through Facebook and Instagram marketing to deliver a fully omnichannel presence across digital media.

“People are looking for us on Google, we have to be there. We were prepared to invest in Google Ads, because we knew we had to have it, but if we were going to invest that money it had to be with a company that gets results.”

Maintaining Concrete Grind & Polish’s position at the top of their field

Deploying and managing a high yielding digital strategy takes more than a simple PPC campaign.
“Over the journey, a lot has changed. We’ve given a lot of guidance and advice, updated their website, and continually made changes to improve it. We started off with just Google Ads, and now we’re using an omnichannel approach involving Facebook and SEO too.”
Senior Growth Advisor - Sprocket Digital
The numbers speak for themselves – from the first month we started working with Concrete Grind & Polish, to the last 30 days (at time of writing), there’s been a 300% increase in conversions and leads generated.
The focus now has shifted from growth to maintenance, as Karen and John are content with both the scale and strength of their business.
“Now we’re just looking for quality leads. We don’t need to get any bigger – we just want lots of people phoning us for a quote – more or less what’s already happening!”
Karen Chapman, Owner - Concrete Grind & Polish
Partnering with an experienced team is the first step you can take to growing your business online, and cementing your place in your industry. Sprocket delivers results that support your greater business goals, and we love seeing companies succeed.

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Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

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    What Our Clients Say About Us

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    This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.
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    FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
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    Josef Arnet
    Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.
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    Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nz
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    Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.
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    Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come.Thanks team
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    Good people with excerlent skills, lead generation and communication. Thanks Team. Their performance dashboard is also awesome 👌
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    Super pro-active group of professionals. Our sales have doubled in a matter of weeks and looking forward to working with Ronnie, Dan and the team for the for-seeable future.
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