Growing with digital

In the competitive industry of truck and minibus hire, Auckland Vehicle Rentals recognised they had to do something different to stand out in their niche. Despite a long history, they were seeing revenue dropping each year as competitors sprung up and visibility dropped.

With 20 years behind them, Director Sonya Biddulph and the team started out when small business marketing relied on the yellow pages and printed classifieds. Now, they’re well aware that the best way to be seen is on Google, through both ads and first-page search results — but they couldn’t do it themselves.

They needed someone who could keep up with emerging trends, and consistently monitor and improve on their marketing efforts.
Visit Auckland Vehicle Rentals

Faced with underperforming marketing results and a continuing loss of revenue, Sonya sought a marketing agency who could turn the tide and bring them back into the black, so she came to us at Sprocket

Jared, our Senior Growth Advisor at Sprocket Digital, was excited to take up the challenge of marketing this niche business and turning around their revenue with the power of digital.
As with all of our clients, there was no straightforward solution or quick fix — before we could create success, we first had to understand their business, their challenges, and their niche.

Shifting Gears with Sprocket

Coming into a business that already has a marketing history, it’s important to begin with reviewing that history, before constructing our own digital marketing strategy. Past failures tell us just as much as successes.
"The first thing we did was analyse and review what they were currently doing, to look at what was performing, and what could be improved"
Jared Grib, Senior Growth Advisor
While SEO is one of the most important factors for online visibility - especially on Google - it can take time to bear fruit, which is why it’s so important to create a diverse and methodical digital marketing strategy for our clients.

With this strategy, we were able to see performance improvements from our first month’s campaigns, while still implementing deep site-wide optimisation that would come into effect gradually.
After a few months though, we needed to change tack and design a new strategy, tailor-made for Auckland Vehicle Rentals
Although performing well by standard metrics, our campaigns weren’t hitting the target of increased business revenue at the rate we’d hoped for.

Through meetings between our team and theirs, we came up with an ambitious new campaign strategy. With a firm goal of revenue generation taking priority over standard marketing measures, we were able to focus our efforts and sharpen our campaign to reach that success.
Now they’re seeing 30% revenue growth year-on-year
Strong and open client relationships are important, and with each monthly meeting Sonya was thrilled to be able to report on the AVR’s growing success and find enjoyment in the process of small business marketing with us.
"With Sprocket, I loved their transparency. Jared was very open and honest, and I felt like nothing is too much trouble - you can come to them with a problem, or say ‘can you do that?’ and if they don’t know, they’ll dig until they find the answers."
Sonya Biddulph, Auckland Vehicle Rentals
Our efforts to understand AVR’s niche market and look outside the box to find ways to grow her business revenue through digital marketing strategies have earned us some high praise:
"Sprocket did exactly what I needed them to. I needed someone to drive the campaign, to focus on the goal and achieve it."
Sonya Biddulph, Auckland Vehicle Rentals

The Road Ahead

Having kickstarted revenue generation, our focus is now on iterating and finding innovative ways to improve their current standing even further.

Our regular group strategy meetings have enabled Sonya to keep on top of Auckland Vehicle Rental’s campaigns while relieving her of the pressure of day-to-day decision making.

Moving forward, as we continue to optimise our success together, we look forward to creating further revenue generation and shifting into an organic campaign model that will be more cost-effective.

Being a performance-based marketing agency, we only succeed and grow when our clients do. It’s in our best interests to monitor, pivot, and be creative with our campaigns to reach the goals laid out by our clients.
We’re stoked that Sonya has already recommended Sprocket Digital to several of her peers, two of whom we’re now working with to achieve their digital marketing goals:
“I have no hesitation in recommending Sprocket Digital. In a world of experts and blowhards, they are the real deal”
Sonya Biddulph, Auckland Vehicle Rentals

Grow Your 
Business Today

Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

    What best describes your business?

    How long have you been operating?

    What is your current monthly turnover?

    What Services Are You Most Interested in

    How much are you willing to invest in online marketing per month?

    How Soon Do You Want To Start?

    To schedule a free no-obligation consultation, simply enter your details below and one of the team will be in touch!

    Where did you hear about us?

    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Sprocket Digital
    Excellent
    4.9
    Based on 135 reviews
    Maggie from Astound Smile
    We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!
    Casey-lee Cranston
    Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!
    Andrea Cummerfield
    We've been using Sprocket Digital for around 5 months and are really happy with the results. The team is super easy to deal with, nothing's a problem, highly recommend using them!
    Kiwi Duvets Ltd
    We've found Ronnie, Dan and the team at Sprocket to be great so far. Onboarding process was nice and easy, and they have been available at any time to help us with any queries we've had. We're pleased with the results so far and the growth we've seen, and look forward to continuing to grow both the business and our relationship!
    Gavin Sheppard
    Ronnie and the team at Sprocket have done an awesome job of understanding what our business needs, and helping to develop the digital marketing strategy for TankMate.
    Dylan Lewis
    We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
    Phillip Wards
    Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come.Thanks team
    Josef Arnet
    Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.
    Speednation
    Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nz
    Meelee Joe
    Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics
    Cuddle Me Baby Ltd New Zealand
    We love working with the Team at Sprocket Digital. They really take a personal interest in your business and come up with some fantastic marketing ideas, that have seen our sales grow in just the short time we have been working together. 100% trustworthy and love that they are NZ based and only a phone call away when you need them.
    Beautiful You Holidays
    Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!
    Richie Stott
    It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.
    Sheree Palmer
    Great Team to work with, communication is great and they are actively engaged with working with you.
    Daisuke Kirihara
    I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.
    Nudi Point
    FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
    Pathik Modi
    Started working with Sprocket just before the lockdown this year and have to say I'm very impressed with the level of service, support & results we get from the company. Our account manager, Sophie has been very helpful in making us understand the process at the same time took the time to understand our needs and understood exactly what would help achieve our business goals.Highly recommend!
    Louis Chan
    Sprocket have been great to deal with from the start and have brought in great results. Highly recommended :)
    Ketaki Rasmussen
    Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.
    Megan Blincoe
    We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digital
    cam scott
    So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.
    NZ-Online-Pharmacy
    The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!
    Bejoy Jose
    We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!
    G K Molloy
    Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
    Lani Wards
    We own Better to Give . We have only been working with Harry at Sprocket for a few months, but as a brand new E-Comm start up we knew we needed someone who could build our sales with fast and effective campaigns. We are very happy with our progress thus far and look forward to a long prosperous working relationship.
    Glenn Walton
    Good people with excerlent skills, lead generation and communication. Thanks Team. Their performance dashboard is also awesome 👌
    Chris Sinclair
    Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital
    Lance Metz
    Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.
    Andrew Tuioti
    Super pro-active group of professionals. Our sales have doubled in a matter of weeks and looking forward to working with Ronnie, Dan and the team for the for-seeable future.
    Gabi Metz
    Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!
    Matt Boylan
    This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.
    Dylan Carter
    Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!
    Andrina Shieffelbein
    Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!
    Lily Richards
    I really enjoy working with Sprocket. I've worked with them on two different projects now; they're data driven, great communicators & listeners as well as extremely good value/above board. They helped us improve our Google quality and conversions by nearly double. I would definitely recommend them.
    Brent Alexander
    We have been working with Ronnie and the team at Sprocket for a few months now and have been stoked with the results. Super helpful, very responsive to questions and great to work with. Would highly recommend.
    Sacha Gardner
    Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!
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    0800 365 413

    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
    4.9
    Based on 135 reviews
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