Using Digital Marketing to Create a Retention Strategy for Growth

Many businesses tend to think of digital marketing purely as an acquisition tool, meant for generating leads and guiding them through the sales funnel until a sale is made. 

But what this common view forgets is that the customer journey doesn’t end with the sale, and neither does the opportunity for your business to grow.

“Forgetting about the customer post-purchase means that you are missing out on low-cost revenue for your business. Once a few automated strategies are implemented across email and remarketing, you’re set up to let extra revenue flow in while at the same time improving customer loyalty.” - Josh Sexton, Digital Performance Director, Sprocket Digital 

Sprocket Digital creates data-led retention strategies that connect with your customers post-sale, to increase the lifetime value of each customer, build trust and brand loyalty, and seize opportunities for low-cost extra sales. 

Read on to find out more about how to maximise these opportunities to help grow your business. 

Automated Post-Purchase Email Sequences

Once your customer has completed their purchase, they’ll need (and expect) to receive confirmation of purchase, information about delivery and returns, and options for support. The most common way for this information to be delivered is with an automated email sequence. 

This is your opportunity to not only deliver important information, but also to get your customer excited about the product they’ve just ordered, and the company they’ve ordered it from. A well-designed, well-written email sequence has the potential to establish a strong relationship, and deliver a great customer experience. 

Using a system like Klaviyo, an automated email sequence can be set up to send timely, hyper-personalised messages to your customers in response to particular triggers. The best thing about this type of system is that it’s easily scalable – as your business grows, no extra man-power is required to send or personalise emails, so you can focus on keeping your business running, not sending emails. 

An automated sequence is also useful in acquiring reviews and testimonials on Google. Once your customer’s product has been delivered, follow up again with another email sequence to check that they’re satisfied and ask for a review.

Relationship-Nurturing E-Newsletters

With the immediate post-sale processes complete, it’s time to begin nurturing the long-term potential of this new relationship. 

Email newsletters present a great opportunity to keep your customers engaged by showing off ‘new arrivals’ and ‘coming soon’ stock, sharing promo codes and upcoming sales, and offering special discounts for email subscribers.

“Email is the most important tool to use in a strong retention strategy – businesses MUST engage with past customers in a meaningful way that they find interesting, and that nurtures them into future purchases.”  - Josh Sexton, Digital Performance Director, Sprocket Digital

Remarketing & Ad Personalisation 

By the time a customer completes a purchase on your website, you have a series of collected data points about their interests and behaviour. This data then becomes valuable in your remarketing to help serve personalised ads that can entice these customers back for another purchase. 

“Remarketing is hugely valuable, and can be split into different audience segments to provide ongoing relevant content using dynamic ads to promote offers and promotions that drive additional sales.” - Josh Sexton, Digital Performance Director, Sprocket Digital

Dynamic ads – ads that show products associated with each customer’s past visit – are at the core of remarketing and have been growing in popularity over the past few years. Now, the average click through rate for dynamic/ retargeted ads is about 0.7%, while regular display ads average around 0.07%. Website visitors who are retargeted with display ads are 70% more likely to convert on a retailers website. 

What a Data-Driven Retention Strategy Can Do For You

When growing your business online, the work doesn’t end when the customer clicks ‘buy’ – that’s just one stage of the journey.

“All eCommerce clients should think about how they can drive repeat purchases from their customer base. 

With a proper customer retention strategy, businesses can improve their customer LTV (lifetime value) by upselling or cross-selling into associated products or services – i.e. people who buy a camera may purchase additional accessories such as cases or lenses.

Lead-generation clients can also take advantage of email retention strategies, as long as they are aware of their average repeat purchase cycle duration.” - Josh Sexton, Digital Performance Director, Sprocket Digital 

The opportunities are there – so what are you waiting for?

Are you missing out on retention opportunities? Call Sprocket Digital for a chat about strategies and we’ll get you on track for growth.

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    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


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    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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