The two types of goals to set for your business, and how to use them to propel your growth

As every business owner knows, goal setting is a key part of your ongoing strategy – what targets do you need to meet? How many sales are you aiming to make this month? What is your revenue goal for the quarter? 

Both short and long term goals are essential to ensure you’re moving forward, but too many businesses are content with just working toward achievable goals when they could be pushing themselves further. 

If you’re a business in growth-mode, you want to be looking at not only what’s achievable, but also what’s audacious – how far could you reach if you pulled out all the stops and really chased that ambition? 

You may have heard the concept of the “Big Hairy Audacious Goal” (BHAG) before – it was coined in the 90’s by Jim Collins, and describes a big goal that: 

  • Energizes everyone in a company to get behind it
  • Stimulates progress in a way that quarterly targets fail to
  • Pulls people out of their comfort zone to implement something that could typically take several years to complete 

Chasing an audacious goal can be the difference between taking one year and taking five years to get to where you want to be. 

Sprocket Digital works with growth-hungry businesses who want to make this kind of difference for themselves. If that’s you this year, here’s where to begin with setting your goals. 

Your Starting Point: Achievable Goals

The achievable goals you set for your business are exactly what they sound like – achievable targets that you know you can hit during the year, as indicators that you’re on track toward your larger long-term goals. 

These are your sales KPI’s and revenue targets, they’re what you report to stakeholders or investors to give them confidence that you’re making good progress each month and quarter. 

Your achievable goals should not be easy, but they should be within a reachable range and designed using the SMART system. 

SMART goals are: 

  • Specific 
  • Measurable 
  • Attainable 
  • Relevant 
  • Time-based

You can think of these types of goals as a conservative investment – you’re still comfortably growing your capital year on year, but big growth will take longer to get to unless you’re willing to take some risks or do something wildly different. 

When you’re ready to grow faster, to start doing things differently, it’s time to get audacious

Where You Really Want To Be: Audacious Goals

Your audacious goals go a few steps beyond the achievable, to lay out what you could achieve if nothing was standing in your way. 

Take each of your SMART achievable goals and ask “What’s the next step up from this? If we aren’t held back by budget, staffing, reach or any other obstacle, what could we really achieve?” 

This may be a matter of bringing your 5-year goals into the now – by setting out a plan to make them happen in one year, you’re making them audacious. 
It’s important to remember that audacious doesn’t mean unattainable. They’re there to push you, to propel your business forward. They’re the equivalent of a growth-fund investment – helping you reach your goals faster, as soon as you’re willing to take the leap and change the status quo.

“Like the moon mission, a true BHAG is clear and compelling and serves as a unifying focal point of effort. A BHAG engages people – it reaches out and grabs them in the gut. It is tangible, energizing, highly focused … BHAGs are bold, falling in that grey area where reason and prudence might say ‘This is unreasonable’, but the drive for progress says ‘We believe we can do it nonetheless’.” Jim Collins, Built To Last, 1994

Closing The Gap: Making it Real 

Between your achievable goals and your audacious goals there’ll be a gap – the gap of “But we haven’t got the manpower to achieve that” and “That’s impossible at our current success rate”. 

To close the gap and make your ambitious goals a reality for your business, you need to get clear on what those obstacles are, and how you can solve each one. 

  • Where can you outsource or automate some tasks? 
  • Where can you utilise the expertise of external partners? 
  • How can you do things differently to bridge the gaps? 

Scaling up your business for the long-run means finding ways to work smarter, not harder, and – most importantly – finding the right people to support you as you grow.  

Digital Strategies to Scale Your Business

At Sprocket Digital, we work with ambitious, audacious business owners to scale their business using digital marketing strategies. They know where they want to be, they trust us to help them figure out how to get there. 

Our insight and expertise in the digital realm have enabled us to help dozens of businesses to scale up and expand their operations over the years. We don’t just deliver lead generation, we work on an omnichannel digital strategy that delivers sustainable revenue growth now and into the future. 

Are you ready to reach your audacious goal this year? What could you achieve if nothing stood in your way? 

Call our team today for a chat about what we can do for you.

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We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! 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Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


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