The Sprocket Guide To
Google's People
Also Ask Feature

Optimise Your Content
For Google’s
‘People Also Ask’ Feature

One of our favourite new ways to improve content visibility and reach for our clients at Sprocket Digital is by optimising for Google’s ‘People Also Ask’ feature. ‘People Also Ask’ is a search engine results page (SERP) feature that shows common questions related to the original search query and provides answers to them. As you click on one of the questions, the box expands to give you a detailed answer and adds more questions related to the line you clicked. Currently, the ‘People Also Ask’ box appears in approximately 70% of desktop SERPs. Its popularity stems from the fact that it attracts users’ attention, clicks and helps bring traffic to your site.

Why is ‘People Also Ask’ Important for SEO?

Crucial if you want to improve website visibility and reach, here are the reasons optimising for ‘People Also Ask’ is so important:

Enhance Your Content Strategy
By containing questions that users are Googling, you can create content that answers them directly. Using this feature is a fine source of new content.

Increase Traffic with Relevant Answers
Rather than concentrating purely on where pages rank, it is the short and relevant answers that dictate which content is featured in ‘People Also Ask’. If your page provides concise and useful answers to common queries, it can appear in the ‘People Also Ask’ box and receive additional traffic, no matter where you rank.

Control Branded Searches
By providing answers to any possible questions users may ask about your brand, you can take control of your brand searches, improve your visibility and appear on the first SERP twice or more.

How to Collect ‘People Also Ask’ Questions

Before optimising for ‘People Also Ask’, we first need to find relevant questions that users may ask about your business or product. Sprocket’s SEO team are experts at researching and developing this for our clients. Researching keywords and their search results can develop ideas for ‘People Also Ask’ optimisation. By looking at real ‘People Also Ask’ boxes that appear in SERPs, we can begin to determine what users want to know and concentrate on answering these questions. We also use tools, AI generators and other methods to discover which questions are potentially powerful and focus on them rather than blindly testing all possible ideas.

“Optimising for ‘People Also Ask’ requires content optimisation and on-page SEO efforts.”

How to Optimise for ‘People Also Ask’

Evaluate Your Current Content
Content creation and optimisation are the first steps to take in terms of ‘People Also Ask’ optimisation. Sprocket analyses your website to check if you already have relevant pages to optimise. If you don’t, then we create new pages or add content to cover all the topics you need.

Keep Your Content Informative
Format content so that questions are followed by answers immediately, making sure the information provided is well-structured and logical. If a question requires a several-step answer, make use of bullet points, each covering the key idea of every step.

Structured Data
‘People Also Ask’ is technically a SERP feature, so Google needs to perfectly understand your content to be able to pull it there. Structured data is the best way to present information in the most digestible form. In the case of ‘People Also Ask’ optimisation, it’s a good idea to apply FAQs to your content.

Revise Meta Elements
Meta titles, meta descriptions, H1 – H4 headings, and other metadata helps search engines navigate your pages and properly understand your content.

Google Business Profile
If you run a local business, having a complete Google Business Profile is a must for you. Pay special attention to the Questions and Answers section. Try to envisage possible questions users may ask about your business and provide detailed yet clear and relevant answers.

Optimising for Google’s ‘People Also Ask’ feature is a smart way to improve your content’s visibility and reach. Websites require more detailed and relevant answers to ‘People Also Ask’ questions than ever before in order to ensure Google AI chooses your page as a source of information. To ensure you make the most of this result-enhancing SERP feature, contact Sprocket Digital today to learn more about our SEO services.

What Our Clients Say About Us

With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

Excellent

4.9

Based on 135 reviews

Chris Sinclair

Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital

Daisuke Kirihara

I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.

Andrina Shieffelbein

Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!

Lily Richards

I really enjoy working with Sprocket. I've worked with them on two different projects now; they're data driven, great communicators & listeners as well as extremely good value/above board. They helped us improve our Google quality and conversions by nearly double. I would definitely recommend them.

cam scott

So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.

Andrew Tuioti

Super pro-active group of professionals. Our sales have doubled in a matter of weeks and looking forward to working with Ronnie, Dan and the team for the for-seeable future.

Kiwi Duvets Ltd

We've found Ronnie, Dan and the team at Sprocket to be great so far. Onboarding process was nice and easy, and they have been available at any time to help us with any queries we've had. We're pleased with the results so far and the growth we've seen, and look forward to continuing to grow both the business and our relationship!

Gavin Sheppard

Ronnie and the team at Sprocket have done an awesome job of understanding what our business needs, and helping to develop the digital marketing strategy for TankMate.

Lani Wards

We own Better to Give . We have only been working with Harry at Sprocket for a few months, but as a brand new E-Comm start up we knew we needed someone who could build our sales with fast and effective campaigns. We are very happy with our progress thus far and look forward to a long prosperous working relationship.

Ketaki Rasmussen

Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.

Casey-lee Cranston

Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!

Megan Blincoe

We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digital

Dylan Lewis

We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.

Gabi Metz

Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!

Andrea Cummerfield

We've been using Sprocket Digital for around 5 months and are really happy with the results. The team is super easy to deal with, nothing's a problem, highly recommend using them!

Beautiful You Holidays

Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!

Glenn Walton

Good people with excerlent skills, lead generation and communication. Thanks Team. Their performance dashboard is also awesome 👌

Maggie from Astound Smile

We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!

Speednation

Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nz

Meelee Joe

Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics

Bejoy Jose

We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!

Sheree Palmer

Great Team to work with, communication is great and they are actively engaged with working with you.

Louis Chan

Sprocket have been great to deal with from the start and have brought in great results. Highly recommended :)

Brent Alexander

We have been working with Ronnie and the team at Sprocket for a few months now and have been stoked with the results. Super helpful, very responsive to questions and great to work with. Would highly recommend.

Richie Stott

It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.

Cuddle Me Baby Ltd New Zealand

We love working with the Team at Sprocket Digital. They really take a personal interest in your business and come up with some fantastic marketing ideas, that have seen our sales grow in just the short time we have been working together. 100% trustworthy and love that they are NZ based and only a phone call away when you need them.

Sacha Gardner

Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!

Phillip Wards

Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come.Thanks team

NZ-Online-Pharmacy

The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!

Josef Arnet

Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.

Nudi Point

FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!

Matt Boylan

This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.

G K Molloy

Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.

Dylan Carter

Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!

Pathik Modi

Started working with Sprocket just before the lockdown this year and have to say I'm very impressed with the level of service, support & results we get from the company. Our account manager, Sophie has been very helpful in making us understand the process at the same time took the time to understand our needs and understood exactly what would help achieve our business goals.Highly recommend!

Lance Metz

Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.

THIS IS SPROCKET

Client Testimonials

Louvretec

Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.