It’s not the size that counts, it’s the attitude behind it

As your business grows, there are certain things that have to grow with it: the size of your team and your operations budget, for example. But there are some things that, despite common expectations, could be better off staying small - your marketing agency is one. 

When it comes to digital marketing agencies and the impact they can create, bigger does not necessarily translate to better. 

On the rugby field, you wouldn’t pack your entire team full of big players - although they add weight, they can also be slower and lack the agility that’s needed to win. Success often depends on the smaller, nimble guys who can play more efficiently and run circles around the other team’s brawn. 

There are dozens of reasons why a smaller agency could be the perfect fit for your big business, here are our top five:

1. Every client counts to a small agency

The bigger an agency, the more likely they work with a large number of clients, and the more easily you become just another number. 

In a smaller agency, however, every client counts and the personal touch remains throughout your business growth. Smaller agencies have more to lose when it comes to pleasing their big clients - that one client could make up a significant portion of their monthly work and revenue - meaning that they’ll work tirelessly to ensure their client is happy and results are delivered to meet or exceed expectations. 

Additionally, with fewer layers of management and processes to get through, a small agency has the capacity to deal with you person to person, not just business to business.

2. Less red tape and micro-management

Naturally, thanks to having fewer layers of management and processes, tasks are able to be completed with greater efficiency and speed in a smaller agency, meaning they can capitalise on events as they appear and make timely changes as necessary. 

If something needs to be done it gets done without a dozen operational protocols slowing it down.

Small teams are able to provide a more direct service to their clients - often the person you’re dealing with is the same person who is making the decisions for your account and actioning them, so less is lost in translation and every action generates greater impact. 

3. Small agencies have more opportunity to take risks

Small agencies still need to make money, but with smaller overheads and staff costs making money isn’t as difficult. 

As a small team, they often have more flexibility to take creative risks in their work, keeping on the cutting edge of innovations and staying ahead of the curve with campaigns. 

They can move fast and try new things without worrying about having to justify everything to their hundreds of stakeholders or wait for sign off from multiple places.

4. Small agencies are more transparent & accountable

Big companies can sometimes feel like a rabbit warren of teams, staff, management, HR and executives - who is in charge of what, and who do you speak to to get this done? 

With a smaller agency, you’ll likely have a couple of points of contact and they will become your partners throughout the journey. Communication about your campaign is easily shared between the small team in the office, so you can trust that there will be fewer miscommunications and misunderstandings. 

This also makes them more accountable - there is little room to hide in a smaller team, so they can’t blame any missteps on “Jane from implementation” or some manager not giving sign off. You have the opportunity to get to know all of the people who will be working on your campaign, and what you see is what you get. 

5. Small agencies can be more affordable for big clients

Without the high overheads of dozens of staff and larger offices, smaller agencies can keep their costs lean and affordable for both big and small clients. 

While some larger agencies see big companies as a blank cheque, every business counts to a small agency (See point #1) so they’re more interested in keeping you around than squeezing you dry. 

Smaller agencies are also, again, able to move faster and adapt more quickly to changes in the market, meaning that if a new channel delivers significantly better performance or returns, they can switch over as needed. They’re focused on finding the best results for your investment, not locking you into an expensive product they’ve already sunk costs into.

Smaller agencies create big impacts, no matter the business size

If you’re a big company looking to make a big impact with your digital marketing, a smaller agency may be exactly what you need. 

We’re lean, agile, and transparent within our team and with our clients. Every client counts and every campaign matters to us. 

We work with intention and efficiency to create effective, impactful work for your business whether it’s big, small, international or local. We’re here to serve you, so get in touch and see what we can do.

Get in touch with our team at Sprocket Digital today. 

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    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


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    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
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