Social media is categorised as push advertising, a cost-effective way to get eyes on your brand. Due to push advertising being more difficult to achieve cut-through than with pull advertising, it is the creative aspects and accurate targeting that often make the difference. Well-crafted ads are made in-house by our team of specialists. They are then targeted to audiences based on demographics, behaviours, geolocation and more to ensure they reach the right people. Social media platforms provide strong data collection to be able to hyper-target people in specified demographic groups.