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International SEO Services

Why International
SEO Matters

Reaching a global audience isn’t as simple as launching a website and hoping for the best. Different markets have different search behaviours, languages, and cultural expectations. A one-size-fits-all approach won’t cut it.

International SEO ensures your business ranks in the right places, speaks to the right audiences, and drives traffic that converts, whether you’re targeting Australia, the US, Europe, or beyond.

Without the right strategy, even the best Kiwi businesses can get buried in search engine results. The competition is fierce, and Google won’t just hand you a top spot. You need a strategy that goes beyond basic SEO—one that adapts to different regions, languages, and search engines while keeping your brand’s message clear and consistent.

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What Makes International SEO Different?

Most SEO strategies are designed for a single market—one country, one audience, one set of search rules. But when you take your business global, everything changes.

Expanding internationally isn’t just about translating your website. Different countries have different search engines, languages, and ranking factors. What works in New Zealand won’t necessarily work in France, the United Kingdom, or the United States.

Beyond that, search intent varies by region. A direct translation of your New Zealand keywords won’t cut it—because people don’t search the same way in every country. A phrase that drives traffic in Auckland might get zero clicks in Sydney or Tokyo.

A strong international SEO strategy ensures your website:

Targets the right keywords—not just direct translations, but terms locals actually search for.

Uses hreflang tags to serve the correct language and country-specific pages to the right audience.

Adapts to different search engines and their ranking factors—whether it’s Google, or Naver.

Accounts for cultural and linguistic differences—because what sounds great in English might miss the mark in German or Spanish.

Avoids duplicate content issues that can confuse search engines and hurt your rankings.

Skip these steps, and even a technically perfect website can struggle to rank beyond your home country.

Sprocket Digital
Excellent
Based on 153 reviews
Lucca Mann
Luke is great to work with! Knowledgeable, responsive, and always giving unbiased advice that suits your situation the best. You can tell he genuinely cares about his customers and wants to make sure they’re putting their money in the right places. I would highly recommend getting in touch with Luke if you’re looking for a professional, knowledgeable and proactive team running your ads. Awesome stuff team!
Megan Blincoe
We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digital
Ben Grogan
I love working with Sprocket Digital, they are always knowledgable, effective, and provide straightforward advice for maximizing your marketing spend.
Jody Direen
Super polished, results driven company. Clever at giving your brand an edge through digi marketing. Love working with them - proactive and engaged.
Philippa Middleton
Luke and the team at Sprocket are brilliant when it comes to SEO and digital visibility. They take all the complexity out of search engine optimization and make it simple, clear, and effective. From keyword research to technical improvements, they know exactly how to get your business noticed online. I’ve seen firsthand how their work lifts traffic, leads, and overall visibility. Professional, knowledgeable, and easy to deal with — Sprocket is the go-to for SEO done properly.
Jon Burrows
Our business has had a great experience with Shay & the team at Sprocket Digital - We have seen a genuine increase in enquiry since engaging with Sprocket and we are planning to increase our spend with them in the near future. Very happy with the results, would recommend!
Meelee Joe
Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics
Rodney Dawson
If you want to get the most out of your video from ODV then you need to go to these guys, they are the best.
Lance Metz
Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.
Chris Sinclair
Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital
NZ-Online-Pharmacy
The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!
Dylan Lewis
We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
G K Molloy
Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
Rinku Wrigley
An excellent team to work with! Professional, knowledgeable, and always proactive in finding the best digital solutions. Their expertise — from strategy to execution, everything was seamless. Highly recommend!!
Sheree Palmer
Great Team to work with, communication is great and they are actively engaged with working with you.
Gaia Adni
Highly recommend Sprocket to grow your business through online marketing!

Claire and the team are so quick to respond, and incredibly easy to work with. They're getting us great results and are able to dedicate the time to marketing that we simply don't have.

We constantly work together to come up with new campaigns and ideas and I really appreciate all that they do to help our business grow.
Nudi Point
FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
Bejoy Jose
We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!
Casey-lee Cranston
Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!
Richie Stott
It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.
Ryan Middleton
Have used a few marketing companies in the past but Sprocket has certainly been the best! These guys know their stuff and with their consistent updates allows us to keep a finger on the pulse.
Oliver Pykett
I was first introduced to Sprocket Digital through Luke. The entire team are friendly, great to work with and true experts in their field. Luke and the team at Sprocket Digital are really the only ones I would trust in the digital marketing space. Thanks guys! Oli
Sacha Gardner
Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!
Victoria Sweeney
A great company to deal with.
Will helps me keep my finger on the pulse in a very busy world, he actions requests almost immediately and is always available to help me with all of my digital needs. High recommend
Andrina Shieffelbein
Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!
Prime Property Maintenance
I’ve had the opportunity to work with Luke, and I truly value the insight he shared with me. He has a strong grasp of digital tools and how they can be used effectively for branding and marketing. More importantly, his advice to focus on my expertise as a roofer, rather than spreading myself too thin across different areas of the property business, really resonated with me. It was a simple but powerful perspective that made me rethink my positioning and branding strategies. His guidance has encouraged me to sharpen my focus, highlight my strengths, and present my business with more clarity and impact.

Jeff
Andrew Muir
Sprocket have the knowledge, expertise, and experience to help you understand the process and get the best out of your web marketing. Easy to talk to and keen to help, definitely reccommend chatting to Luke and the team if you are thinking about online marketing!
Gabi Metz
Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!
Matt Frost
Could be more happier with the service and results Buildlab homes has recieved from teaming up with Sprocket Digital.
We went from struggling week to week with finding work to now being able to pick and choose our work and clients.

AT SPROCKET, WE’RE GEARED FOR GROWTH Taking the first step is easy.

Simply describe your company and schedule a free no-obligation consultation. One of our team members will then reach out to discuss how we can help profitably scale your business.

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Our International SEO
 SERVICES

SEO isn’t just an add-on to your existing strategy; it’s a fully customised approach designed to match how different audiences search, engage, and buy. We don’t just help you get found in new markets, we make sure you stand out.

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Free EBook Download A No-nonsense Guide To SEO Explained

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Why Choose Sprocket as Your International SEO Agency?

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International SEO isn’t just about translating content or adjusting a few tags. It requires deep market understanding, technical precision, and a strategy tailored to how real people search and buy in each region. That’s where we come in.

We don’t just help you go global, we make sure you win in every market you enter. Our team combines deep SEO expertise with real-world international strategy, ensuring that your business ranks, resonates, and converts, no matter where your target audience is.

Why Sprocket is a Leading International SEO agency

Real SEO, Not a One-Size-Fits-All Approach

Every market is different. We create customised international SEO strategies that align with how customers search, shop, and engage in each region.

More Than Just Translation

A translated page isn’t enough to rank or convert. We optimise content for local culture, intent, and search behaviour, so your brand doesn’t just appear, it connects.

In-House Experts, No Outsourcing

All of our international SEO is handled in-house by a dedicated team that understands the nuances of each market. That means consistent strategy, clear communication, and results you can trust.

Rolling contracts

International expansion requires agility. We offer rolling contracts, so you can scale up, pivot, or refine your global SEO strategy without being tied down.

SEO That Scales With You

Whether you're expanding into one new market or ten, we build strategies that support long-term growth, not just short-term rankings.

Proven Results Across Industries

From Ecommerce businesses to services, we’ve helped businesses expand globally and dominate their industries in multiple markets.

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Get Started

International SEO isn’t just about being seen, it’s about being chosen. If you want a strategy built for real global success, you’re in the right place. Let’s take your business beyond borders.

Grow With Sprocket

Featured Case Study

Here at Sprocket Digital we believe that the proof in the pudding. Luckily our results genuinely speak for themselves.

grow with sprocket
Case Study

Edwards & Co (2024 v 2023)

Edwards & Co

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If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.

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0800 365 413
Level 1/694 Great South Road,
Penrose, Auckland