Google Shopping AdsProduct visibility that sells.

Yes! Especially when it’s managed properly. Google Ads lets small businesses reach highly targeted potential customers, even on a modest budget. That said, making your ad spend work takes more than clicking "boost." At Sprocket, we evaluate whether Google Ads will deliver the ROI you’re after. If it’s not the right fit, we’ll tell you, and if it is, we’ll help you make every dollar count.

Google Ads is a pay-per-click (PPC) platform. That means you only pay when someone clicks on your Ad. Your Ads can appear across a range of placements, from Google Search and Google Shopping to YouTube, Gmail, mobile apps and millions of websites on the Display Network. You choose your audience, set your goals, and Google serves your Ads based on your targeting setup, keywords and bidding strategy.

There’s no set price – you control the budget. You’ll only pay when someone engages with your Ad, and the cost per click depends on your industry, competition, and Ad quality. We help you set a budget that aligns with your goals, and then optimise it to maximise click-through rate, conversions and return. Our job is to make your ad spend work harder.

If your business has a solid website and clear goals, then yes, our Google Ads campaigns can absolutely be worth it. We don’t run campaigns unless we believe they’ll generate value. Before we begin, we assess your site, your competitors and your funnel to make sure there’s a clear opportunity to grow. Then we build a campaign designed to get you more targeted traffic, not just impressions.

They don’t directly affect each other, but they work well together. PPC gets you immediate visibility while SEO builds long-term organic traction. The real benefit comes from combining them. You can use PPC data to uncover high-converting search queries, refine your marketing strategy, and test landing pages that can later be used in SEO. Many of our best-performing clients use both in tandem.

Google Shopping Ads pull directly from your product feed to showcase your products visually in Google’s search results. Instead of just a headline, users see your product image, price, brand and key info, which helps drive more qualified traffic to your store. They’re ideal for ecommerce businesses and especially effective for showing up during high-intent searches.

Yes. Your product feed links directly to your website, so shoppers can click through to view or purchase. That means you need a website and it to be ecommerce-ready, with clear product information, fast loading, and a smooth checkout. If your store is live but underperforming, we can also help optimise key elements for conversion.

Paid search Ads are text-based and triggered by keywords. Shopping Ads are visually driven showing your product image, title and price at the top of the search results. They’re great for ecommerce brands because they help users compare at a glance. We often run both to cover different stages of the funnel and to dominate the SERP with multiple touchpoints.

You’ll need a few things: a Google Ads account, a Merchant Center account, and a properly structured product feed. We’ll help you set it all up, including feed optimisation, product data segmentation and performance tracking, and then build out campaigns that align with your revenue goals. It’s more technical than regular Ads, but when done right, it’s a game-changer.

Yes – and in most cases, you should. These formats serve different purposes within your marketing mix. Search captures high intent, Display builds awareness, and Shopping drives product visibility. When combined under one unified strategy, they create a full-funnel system that moves users from click to conversion with greater efficiency.