HOW A ONE-OFF LEAD GENERATION CAMPAIGN LED TO PARTNERING UP FOR THE LONG-HAUL

The Information Management Group (TIMG) offers a range of secure information management services from storage to destruction and a complementary suite of intelligent digital solutions for big and small businesses across New Zealand.

Despite their 30-year-plus history and enormous reach, TIMG still require fresh leads on an ongoing basis in order to maintain and continue growing their operations. Their wide range of products and services appeal to a variety of clients from banks to hospitals, and small offices - the obstacle is reaching them efficiently.

After TIMG were left wanting by their previous agency, Marketing Manager Vanessa Hurt came to Sprocket for help.
Visit TIMG

Seeking Proactive Partners
For a Short Term Campaign

The main issue with their previous agency, according to Vanessa, was that it just wasn’t proactive enough for their needs.
“I wanted someone who could be an extension of our team, someone who could go away and work behind the scenes and come to us with ideas, rather than us having to chase them.”
Vanessa Hurt, Marketing Manager, TIMG
With an excess in their marketing budget after the Covid lockdowns, Vanessa was keen to run a lead generation & brand awareness campaign to spend it. It was important for them to find a local team that could not only provide a proactive service, but would also deliver effective lead generation work.

Vanessa was won over by Sprocket’s online reviews, and the fact that we are a smaller agency with a real client focus.
“We really liked that while being casual and local they were a very professional, tight-knit team. They worked quickly to understand how we operate, and just made it really easy the whole way through. They would call me up and say ‘We’ve done this and this, you just need to do this’, rather than us trying to figure our way through it. They made it such an easy process.”
Vanessa Hurt, Marketing Manager, TIMG
Vanessa came to Sprocket for a one-off, short-term project, but quickly found that Growth Advisor Ronnie and the team were capable of ticking all the boxes she had been looking for in a marketing agency. From a one-off campaign, we evolved into TIMG’s trusted digital partners for the long haul.

MORE THAN JUST GOOD SERVICE:
SPROCKET’S RESULTS

Ronnie and the Sprocket team developed a paid ad lead gen campaign for TIMG, which also included developing some new digital assets such as videos. These videos have been placed on their Facebook and LinkedIn pages to further develop trust and brand awareness.
“We’ve definitely seen an uptake since starting with Sprocket - we’ve had more leads that we didn’t have before, and leads for some markets that we thought were saturated. For some services, we’ve seen a 200-400% growth in leads per month. Users, sessions, everything is going in the right direction. It’s all quite exciting.”
Vanessa Hurt, Marketing Manager, TIMG
While the campaign has only been running for a few months, preliminary results have been promising: we’ve delivered leads across their services, including some that hadn’t had much online traction in the past.

“WE’VE SEEN A 200-400% GROWTH IN LEADS 
PER MONTH. USERS, SESSIONS, EVERYTHING IS 
GOING IN THE RIGHT DIRECTION.”

LEAD GENERATION TO LONG 
TERM PARTNERSHIP

From the positive results coming from this short experience together, Sprocket has expanded to begin optimising TIMG’s wider paid and organic strategies.
“As the conversations evolved and we started seeing more leads coming through the website, Sprocket then also revisited all of our ads and helped us to become more focused with keywords, and we’ve taken it from what was going to be a one-off campaign to now working together for the long term.”
Vanessa Hurt, Marketing Manager, TIMG
Sprocket’s next challenge with TIMG is organic optimisation, working through an SEO strategy to continue building lead generation results into the future.
With Growth Advisor Ronnie leading the charge, Sprocket has become an extension of TIMG’s marketing team, working hard behind the scenes to produce results and help their business to grow.
“They’re a real breath of fresh air - they’ve surpassed all my expectations in terms of both service and gains in such a short time. We get so bogged down with business as usual that we’re not paying attention to all the little details of our digital campaigns. But with Sprocket, we can trust that they’re there as the experts doing their thing … I just wish we’d done this earlier!”
Vanessa Hurt, Marketing Manager, TIMG

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    Kate Mayo ★★★★★ I have been working with Sprocket for a few months and am very happy that we decided to work together. A friendly team, very responsive and thorough. Harry has really taken the time to understand our business and develop strategies to help us grow.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Phillip Wards ★★★★★ Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come.Thanks teamAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.NZ Health Food Company ★★★★★ We've been working with Sprocket Digital for a few months now and are seeing really good results. Dan and the team are great to work with and are constantly looking for opportunities to help us grow our ecommerce platform. Great communication and nothing is ever a hassle.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Gavin Sheppard ★★★★★ Ronnie and the team at Sprocket have done an awesome job of understanding what our business needs, and helping to develop the digital marketing strategy for TankMate.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nzSheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Lani Wards ★★★★★ We own Better to Give . We have only been working with Harry at Sprocket for a few months, but as a brand new E-Comm start up we knew we needed someone who could build our sales with fast and effective campaigns. We are very happy with our progress thus far and look forward to a long prosperous working relationship.Pathik Modi ★★★★★ Started working with Sprocket just before the lockdown this year and have to say I'm very impressed with the level of service, support & results we get from the company. Our account manager, Sophie has been very helpful in making us understand the process at the same time took the time to understand our needs and understood exactly what would help achieve our business goals.Highly recommend!Kiwi Duvets Ltd ★★★★★ We've found Ronnie, Dan and the team at Sprocket to be great so far. Onboarding process was nice and easy, and they have been available at any time to help us with any queries we've had. We're pleased with the results so far and the growth we've seen, and look forward to continuing to grow both the business and our relationship!Andrea Cummerfield ★★★★★ We've been using Sprocket Digital for around 5 months and are really happy with the results. The team is super easy to deal with, nothing's a problem, highly recommend using them!Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalLouis Chan ★★★★★ Sprocket have been great to deal with from the start and have brought in great results. Highly recommended :)cam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Cuddle Me Baby Ltd New Zealand ★★★★★ We love working with the Team at Sprocket Digital. They really take a personal interest in your business and come up with some fantastic marketing ideas, that have seen our sales grow in just the short time we have been working together. 100% trustworthy and love that they are NZ based and only a phone call away when you need them.Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!Mark Chapman ★★★★★ Great start with Sprocket. Particularly like the data driven methodology, transparency and friendliness.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Daisuke Kirihara ★★★★★ I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.Hybrid Bikes Ltd ★★★★★ We have been working with Sprocket Digital for 3 month now and I am very happy with the team. They offer great service from analyzing our needs as a business to delivering a great action plan. I can highly recommend to any business which is looking for a fantastic marketing team. Kind regards FrankMatt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Lily Richards ★★★★★ I really enjoy working with Sprocket. I've worked with them on two different projects now; they're data driven, great communicators & listeners as well as extremely good value/above board. They helped us improve our Google quality and conversions by nearly double. I would definitely recommend them.Andrew Tuioti ★★★★★ Super pro-active group of professionals. Our sales have doubled in a matter of weeks and looking forward to working with Ronnie, Dan and the team for the for-seeable future.Megan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsBrent Alexander ★★★★★ We have been working with Ronnie and the team at Sprocket for a few months now and have been stoked with the results. Super helpful, very responsive to questions and great to work with. Would highly recommend.Glenn Walton ★★★★★ Good people with excerlent skills, lead generation and communication. Thanks Team. Their performance dashboard is also awesome 👌Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!js_loader

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