Why Video Should Be Part of Your Marketing

One of the reasons we’ve become one of the leading digital marketing agencies in Auckland is because we keep up to date with what’s new, what’s hot, what’s not so hot, and what works. But you don’t have to be a New Zealand online marketing expert to know that video, while not exactly new is still very hot and it definitely works. The only thing not so hot about it is the number of businesses who don’t use it on their website or social channels. 

Some of the latest statistics about video show the folly of ignoring it. For example, 8 out of 10 people say they’ve purchased an app or a piece of software after watching a brand’s video. And in 2022, it’s estimated that 82% of global internet traffic will come from video streaming and downloads. With a stat like that, video is going to get even hotter in the near future.

In the world of online commerce, 54% of consumers say they want to see more video from a business or brand they support. Video is also the type of content that consumers prefer to see on social media. It’s not just consumers who like video. 88% of video marketers say they’re happy with the ROI on their video marketing efforts, and they say it helps them get 66% more qualified leads every year.  Finally, 93% of marketers say they’ve landed a new client because of a video they’ve posted on social media. 

It seems the world can’t get enough of video, and this is why it’s such an indispensable marketing tool. On average, internet users spend seven hours a week watching online video content. We watch it to be entertained and informed, and this is where it is so useful in a marketing sense. Video is an interesting way to learn about a product or service and is more likely to be consumed in full compared to audio for example. 

More and more companies are picking up on this and using video as a way to inform potential customers. Like a well-written blog post, a smartly produced piece of video connects with a customer and builds credibility in a soft-sell way. Viewers see it as a helpful resource and this reflects well on the company that posted it. Looking back on those statistics we’ve just shared with you, the conversion rate from this sort of content is exceptionally high.

Video’s marketing power is so well known that it surprises us when businesses don’t use it as part of their website or social channels. We think it should definitely be included in your promotional plans because when you combine it with the reach of our digital marketing strategies, you create something even more potent. If you haven’t already embraced it, it really is time to take another look at video. 

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