Targeted data-driven display advertising with machine learning – that’s programmatic
Wish you could buy the best advertising space available and get the best results possible without having to do all the hard work yourself? Wish no more; with programmatic marketing, that’s now entirely possible.
Programmatic advertising lets businesses buy advertising space automatically, via computers that automatically decide which ad placements to buy, how much to pay for them, and what ad creative to serve up. Compare that to the ‘olden days’ when businesses needed to send an email or pick up the phone to book and pay for advertising space; programmatic media buying enables businesses to rely on smart technology to manage their campaigns for them so they can spend more time doing what they do best and less time worrying about advertising campaigns.
However, programmatic is far from set-and-forget or spray-and-pray advertising. It constantly applies historic performance data to optimise and refine the campaign, in a way that is faster and more accurate than a human alternative. Using first-, second- and third-party data, programmatic ad buying enables businesses and brands to reach the right audience, in the right place, at the right time. Targeting is based on user interests, demographics, browsing histories and shopping habits.
Programmatic marketing enables businesses to purchase valuable advertising space in real-time, essentially making it the stock exchange of digital display advertising. Demand is anticipated, prices are set, and ad space goes to the highest bidder.
Sound like you need a degree to understand? You don’t, but you do need to work alongside an expert digital marketing agency who gets it. Sprocket Digital is very experienced in all manners of digital marketing and social media advertising, including programmatic. We help small Auckland and New Zealand businesses just like yours nail your online marketing using proven tools and tricks of the trade that create the best ROI (return on investment).
It’s not Big Brother; it’s remarketing
Remember that time when you saw a book you thought looked interesting but didn’t buy, then all of a sudden it appeared on just about every other webpage you opened, trying to persuade you to buy it? Don’t worry, hidden cameras are not pointed at your desktop; this is the magic of remarketing.
Remarketing enables businesses to re-promote their brand or product to people who have shown interest in the past. That’s why the day, the week, even the month after you’ve browsed a shopping site and clicked on some products, the same products – even sales and discounts – seem to follow you around online.
There is a knack to setting this up and managing your remarketing campaigns. An Auckland online marketing agency like Sprocket will manage the whole process for you, giving you peace of mind that your online marketing (and your budget) are well looked after.
Getting started with programmatic
The Sprocket team understands the ins and outs of the ever-changing digital marketing space, which means we know what will work for your business and what won’t. We don’t blind you with data that doesn’t mean anything to you; we include you in the planning of a full digital marketing strategy that you, your marketing team and your marketing budget are happy with. Whether you’re looking for programmatic, remarketing or any other marketing-related support, Sprocket Digital will tick all your boxes.
Where experience is as
important as results
Ready to add a new level to your marketing?
Call us today for a chat, pop into our office for a coffee, or drop us a line and we'll get back to you.