Targeted data-driven display advertising with machine learning – that’s programmatic
Programmatic advertising lets businesses buy advertising space automatically, via computers that automatically decide which ad placements to buy, how much to pay for them, and what ad creative to serve. Compare that to the ‘olden days’ when businesses needed to send an email or pick up the phone to book and pay for advertising space; programmatic media buying enables businesses to rely on smart technology to manage their campaigns for them.
However, programmatic is far from set-and-forget or spray-and-pray advertising. It constantly applies historic performance data to optimise and refine the campaign, in a way that is faster and more accurate than a human alternative. Using first-, second- and third-party data, programmatic ad buying enables businesses and brands to reach the right audience, in the right place, at the right time. Targeting is based on user interests, demographics, browsing histories and shopping habits.
Programmatic advertising enables businesses to purchase valuable advertising space in real-time, essentially making it the stock exchange of digital display advertising. Demand is anticipated, prices are set, and the ad goes to the highest bidder.
It’s not Big Brother; it’s remarketing
Remember that time when you saw a book you thought looked interesting but didn’t buy, then all of a sudden it appeared on just about every other webpage you opened, trying to persuade you to buy it? Don’t worry, hidden cameras are not pointed at your desktop; this is the magic of remarketing.
Remarketing enables businesses to re-promote their brand or product to people who have shown interest in the past. That’s why the day, the week, even the month after you’ve browsed a shopping site and clicked on some products, the same products – even sales and discounts – seem to follow you around online.
Getting started with programmatic
Our team understands the ins and outs of the ever-changing digital marketing space, which means we know what will work for your business, and what won’t. We don’t blind you with data that doesn’t mean anything to you; we include you in the planning of a full digital marketing strategy that you, your marketing team and your marketing budget are happy with.
Where experience is as
important as results
Ready to add a new level to your marketing?
Call us today for a chat, pop into our office for a coffee, or drop us a line and we'll get back to you.