If you want to build brand authority and increase the traffic coming to your site at the same time, then link building is your solution. However, you can’t rely on link building alone. Before your site starts performing well, you need to focus on your technical search engine optimisation efforts. Here’s why, and how, to tackle technical SEO before starting the link building process.
Why Technical SEO Matters
If your website isn’t performing well in technical SEO, then chances are you are missing out on valuable organic traffic. Even if you focus on the quality and quantity of links, you need your technical SEO to perform well before anything else. When working on technical SEO, you should aim for the following:
- Search engines should be able to crawl through your site easily
- Your site should be highly compatible with other platforms
- Your website should load fast
- Your site should be able to implement various plugins effectively and efficiently.
- You shouldn’t experience any problems with misconfigured Google Analytics codes
How To Implement Correct Technical SEO
When you start looking into implementing the right technical SEO into your website, you have to understand how to do it. You already know why, so here are a few questions to ask yourself: Can Search Engines Crawl Your Site Easily?
If you want your site to be simple for search engines to crawl through, then your HTTPS secure implementations have been worked flawlessly. Unfortunately, not all businesses can audit their websites while doing implementations; however, even a surface-level audit can help pick up any issues that could negatively affect the move to HTTPS.
You’ll be able to identify whether your site loads on both HTTPS and HTTP simultaneously, or not. You might have issues with the security certificate if both versions are loading at the same time. In this case, create a full redirect pattern in HTACCESS – particularly for Apache or CPanel servers. If you’re using WordPress instead, you’ll have to use a plugin to force the redirect pattern in the URL.
Is Your Website Structure Complex?
When preparing your site for technical SEO, you might have to restructure your URLs, or they might become too complicated. You should also make sure that you remove all duplicate content on your site because you could access the same content from two different URLs. This isn’t a significant problem, but having duplicate content on your website isn’t beneficial where SEO is concerned.
Is Your Site Compatible On Different Platforms?
Your site needs to be active and responsive on multiple platforms, for the good of your users and search engines. Make sure that the coding allows for the website to readjust to different screen sizes, devices and search engines.
Page speed is a feature of great importance, especially about user experience. If your users have to wait too long for a page to load, you’ll get a higher bounce rate, which will negatively affect your ranking.
With regards to technical SEO, there are many more factors that need to be considered. However, what was mentioned above are the major ones. If you want to build links and rank well, make sure that you pay attention to your technical SEO first.
To learn more, talk to the Team at Sprocket.