Are you leveraging the benefits of retargeting for your online advertising efforts? There are many ways that you can structure your marketing campaign. But, you are probably leaving money on the table if you aren’t using retargeting strategies along with the other paid methods that are available. Below are some good reasons why retargeting ads should be included in your marketing efforts.
How Does Ad Retargeting Work?
Retargeting, also known as ad remarketing, is a method that allows you to show targeted ads to people who have already visited your website. These people will see your advertisements when they are on other websites, such as watching YouTube videos, visiting social media sites, reading the news, or browsing the internet.
Often, a transaction doesn’t happen when someone visits your website for the first time. Instead, you need to keep your brand top-of-mind so that they will come back when they are ready to buy. Retargeting will keep your brand fresh, making it easy for the customer to remember the options that are available from your company.
Tap into Millions of Websites
There is a huge reach available through the display ad networks. These methods can help you tap into as much as 92% of internet users. Dialling in your retargeting strategy can help you stay connected with your target demographic, because they will see your ads anywhere they go online.
This wide reach is a way that you can cast a big net that helps people come back to your site over and over again. As a result, you will experience an increase in sales if you are using the right on-page conversion techniques.
Improving Targeting for Remarketing Campaigns
As you use retargeting, you can dial in the campaigns to optimise the results that are available. For example, you can have lists of people who have already purchased items from your website to show them different ads than the displays that are shown to non-buyers. For example, a retargeting ad after the initial purchase might be a discount offering for the second transaction.
Even after people leave your website, you can still stay connected. But, it is important that you are using a good strategy so that you don’t waste your money on ads that aren’t working. Access the best methods in the industry by talking to our expert team at Sprocket Digital. We offer more than 20 years of experience in the online marketing industry. We are here to help!
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