If you don’t know how widely used voice search is becoming, then you might be in for a shock. It has even been predicted that up to 50% of searches will be performed via voice in the next year. However, to get ahead of the curve, brands need to start preparing their voice optimisation strategies now. Here’s what you need to know about voice search and how to create a voice search strategy for the future.
How Is Voice Search Used Today?
The development of voice search technology is not new. It has been in development for years; however, with AI technology, significant developments in voice search have been made in a very short period of time. In recent times, voice search has been used in organic searches, primarily by Apple users with Siri, Amazon’s Alexa, and Google’s Assistant. In addition, the more we use voice recognition to facilitate organic searches, the more prominent it will become.
Where Has Voice Search Been Used?
- In Homes and Offices
These days, almost every smart device has voice search capabilities. Now that it’s included in virtually any device that we own; users are calling for a way to consolidate all of them from their various tools into a single hub.
- In the Classroom
Echo Dots, a smaller version of Amazon Alexa, have also started being used as a trial in some universities in America. It allows students to schedule classes and set alarms for them, pay tuition fees, and view their meal card balance.
- In the Hospitality Industry
Voice search is even being used in the hospitality industry, with “Alexa for Hospitality.” It’s a virtual concierge, which helps people during their hotel stay. People can order towels, make phone calls, check out, control the room temperature and lighting, and use it to find entertainment nearby.
How to Create A VEO Strategy?
A voice engine optimisation strategy (VEO) is a process on how to optimise your website for voice recognition and search technology. You’ll be able to optimise your content, location and all other information about your brand to respond to voice search, which improves traffic, SEO and ranking.
There are five simple steps to creating a VEO strategy:
- Optimise your business listings
- Improve the speed of your website
- Create a new content strategy where you come up with questions your users will ask in voice search
- Create the corresponding answers to those questions in your content strategy
- Perform testing to ensure that it functions without a hitch across multiple devices and platforms
We know that voice search recognition technology is the future, and if you want to keep up with your competitors, you need to get ready. If you optimise your site for voice search, you’ll be a service provider who is current with relevant technology, and therefore, become a leading authority in your industry.
Keen to learn more? Talk to the team at Sprocket Digital.