How she’s helping businesses to grow organically online

If you know anything about Sprocket Digital, it’s that we love to help our clients grow, and while we’re growing your business, we’re also investing in our own. One of the latest additions to our team is Hannah Logan in the newly created role of Head of SEO. 

We’re excited to have Hannah’s expertise in creating and implementing organic strategies to complement our existing specialties. 

SEO (Search Engine Optimisation) is the detailed, data-driven process of ensuring your business gets found on Google. It’s not as easy any more as just throwing a dozen keywords in the right places – there are multiple layers of back-end and on-page actions that need to be done in the right way, at the right time to achieve the best results. 

Read on to meet Hannah, and discover some of the ways that she’s working to help businesses like yours grow organically online. 

From Analyst to Senior to Leader: growing with SEO  

Before coming to Sprocket, Hannah spent several years working for a large digital marketing agency with offices across the globe. She grew from an SEO Analyst into a more senior position, managing SEO strategies for executive level clients. 

“I’m always looking for new things to learn to bring value to my team, clients, and to keep my skills up to date with the industry.” 

Hannah Logan, Head of SEO 

Inspired by her own manager, Hannah began to develop her leadership skills and eventually became SEO Team Leader. Throughout the years in this agency she was exposed to and able to gain experience in multiple areas such as product development, sales and training. 

Custom strategies and the importance of education 

Every industry, company, and website is different and requires someone who knows how to differentiate between what will work best for them and what won’t. In SEO, as with other digital advertising methods, there is no one size fits all model. 

“I provide my clients with what will deliver the best results possible for them – I have a research and analysis based approach to creating custom strategies, so I can ensure that my clients are getting what’s right for them.” 

Hannah Logan, Head of SEO 

When you get to work with Hannah, you’ll find she works closely with her clients to educate them about what she’s doing, why, and what results to expect. 

“SEO is often perceived as this really complex topic, so I take my time to make sure my clients don’t feel left behind, and can understand decisions as they’re being made. SEO is an important part of a digital marketing strategy – it shouldn’t have to be mysterious or overwhelming.” 

Hannah Logan, Head of SEO 

Driven by results, passionate about SEO  

With Hannah on board, we’re looking forward to driving forward our organic strategy offering and continuing to achieve results and growth for our clients. 

“SEO combines all the things I love: people, strategy, technology, data and team work. Being able to implement strategies that successfully generate more revenue for businesses is one of the greatest feelings and I always feel really proud when we see the results.” 

Hannah Logan, Head of SEO 

As the digital marketing landscape continues to change, it’s helpful having an expert who understands inside and out what each development means and how it will impact your next moves. 

Hannah uses Sprocket Digital’s data-driven ethos to test and measure her strategies to ensure that they’re achieving maximum impact, or to pivot and make changes where necessary. 

As we grow, we’re excited to offer more to our clients in the form of new strategies, expertise and insight. When you’re ready to grow, we’re the team with the tools. 

Talk to us to create a personalised digital marketing strategy for your business 

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