Content Marketing Strategy

3-Step Content Marketing Strategy to Leverage Your Online Influence

According to, generating traffic/leads is the top marketing challenge for 63% of online business owners. It can be difficult to bring in quality customers if you don’t have a good marketing strategy. Are you getting the results that you want from your website?

Building a website for your company is just the first step. Now that you have an online presence, it is important to ensure that you are reaching out to build relationships with current and potential customers. Unfortunately, many small business owners are missing the mark with their internet reach.

Putting together an online campaign doesn’t have the be complicated. Instead, look for ways that you can leverage published content to maximize results. When you pair high-quality content with a consistent publishing schedule, you will achieve the long-term results that you desire.

Here are three simple steps that you can follow:

  • Step #1 – Publish Quality Content on Your Blog: Put together a high-quality article to publish on your website. This content should be information that is interesting or educational for your target demographic. Don’t forget a CTA to encourage the reader to take action.
  • Step #2 – Share the Blog Post on Social Media: It is important that you share information on your social media accounts. Photos, videos, and other links are often good options. Also, publish the blog post URL on your social media pages. These blog post links will help to bring customers back to your website over and over again, increasing the likelihood that you will get repeat sales in the future.
  • Step #3 – Send the Information in a Newsletter: Have you built a list of email addresses? A regular newsletter can keep your customers updated about industry news and upcoming sales. Share a snippet of the blog post in your newsletter so that customers know about the fresh content that is on your website.

As you can see, you can leverage one blog post to build out content on your social media accounts and newsletters. With any online marketing strategy, the key is to offer consistency with the information that you are sharing. Your customers will expect quality information, and this strategy will help establish your company as the authority in the industry.

Want to know more? Talk to the Team @ Sprocket today!


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