Comfy Kiwi Homes are an Auckland Heat Pump Supply and Installation business that experienced many difficulties with their digital advertising in 2017, and found Sprocket Digital after searching on Google for a trustworthy Auckland based agency.

After meeting with Sprocket Digital, and having honest discussions around strategy/implementation/optimisation, an ongoing business relationship was formed.


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0800 365 413

RESULTS

Form Submission increase of 250% year-on-year, for the same spend:

116Leads

May 2017 (pre Sprocket)

297Leads

May 2018 (Sprocket Digital)



Insights
  • Single page landing pages with lack of relevant content
  • Low average QS
  • High percentage of wasted budget due to irrelevant search terms
  • Budget utilisation issues due to spend inconsistency (running out of budget towards the end of each cycle)
  • Slow page load speed across mobile and desktop devices
  • Missing relevant ad extensions / some extensions lacking necessary details
  • Lack of evidence for ongoing optimisation; negative keywords / ad testing / bid adjustments
  • Consistent monthly expenditure, regardless of seasonal peaks/troughs
Challenges
  • AdWords not producing sufficient leads (negative ROI)
  • Limited conversion visibility (lack of call tracking / email clicks)
  • Lack of regular, meaningful reports and real-time dashboards
  • Year-on-year seasonality effect unknown, no budget allocation or targeting strategies
  • Poor communication / lack of trust with provider
Approach
  • Entire account rebuild required
    • Focus on Exact / Phrase match keywords
      • Segment Match-types by Ad Group
    • Segment Services by campaign
      • Brand / Repair / Air Con / Heat Pump / Products
    • Optimise spend by services and seasonal trends
      • Boost Heat Pump campaigns in Mid Winter and AirCon campaigns in Peak Summer
    • Utilise 3rd party budget management tool for consistent spend throughout each monthly cycle
    • Improve page load speed by implementing suggestions from Google’s Pagespeed insights tool
    • Track ALL valuable interactions as conversions, using Google Tag Manager and 3rd party call tracking
    • Provide client access to real time reporting platform that integrates AdWords / Webmaster / Analytics / Tag Manager / Call Tracking data
    • Send Mid-cycle reports that indicate top level account performance between monthly campaign reviews
    • Utilise more relevant landing pages that link to the main website
    • Configure all relevant ad extensions - including necessary description details
    • Ensure same-day response to client queries, and consistent meetings to discuss results/strategies
    • Create and test ads promoting current product sales/offers
    • Trial Display Remarketing to influence users in the consideration phase

Creative Examples

Carla Childs - Director


We contacted Sprocket in October 2017 to look at changing from the provider we had been with since 2014. We were extremely unhappy with our provider and felt like they didn’t have our company’s best interests in mind; we were throwing a lot of money into our online campaigns but with no increase in enquiries.

We found Sprocket after doing an extensive search, and it was important to us that they were a Premier Google Partner. We met with Luke, Jared and Josh and were instantly impressed. We felt they would be a great fit and would work hard for us.

After taking control of our campaigns, they completely turned things around! We have had a massive increase in our number of enquiries, and as a result our business has grown, and we have taken on more staff.

Sprocket Digital have been extremely proactive on our behalf, and we leave them to it as we trust what they are doing, and are greatly appreciative of the way they have turned our campaigns around.

Looking to grow your digital footprint?

Call us today for a chat, pop into our office for a coffee, or drop us a line and we'll get back to you.


Sprocket Digital

Where experience is as
important as results