Archer Roofing is a specialist roofing company based in Auckland’s Hibiscus Coast and was established in March 2017. Kevin the Director, acknowledge that the industry was highly competitive, and he needed to ensure his online presence was strong enough to at least match his competitors if the business was to succeed especially as a start-up.

Initially, Kevin had a go at running his own AdWords (SEM) campaign and worked with a social marketing company managing Facebook advertising on his behalf before meeting with Sprocket in August 2017 and deciding to jump on-board.

While SEM would play an important part in our plan for Archer Roofing we identified the organic space as being the best long-term strategy to capture high value leads for the business.


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RESULTS

Sprocket (August 2018)

Organic Rankings increase of 2,012 positions in 7 months generating 4 times the number of users and a 2,000% increase in organic conversions.

Challenges
  • SEM (AdWords) campaign not set up correctly and was performing poorly
  • The business had zero organic presence
  • Facebook marketing was delivering no leads
  • The website was poorly constructed and needed to be re-worked
  • There was no clear strategy in place
Approach
  • Rebuild SEM account
  • Set up full goal tracking across all channels
  • Redesign website in accordance to best SEO and UX practice
  • Optimise page load speed
  • Created new web content

Kevin Curtis – Director


After working with two other providers with little to no results, I met with Dan & Luke from Sprocket. They took me through everything in detail and made sure I had a good understanding of the campaign plan before going ahead.

Since then we have been consistently booked up 4-6 weeks ahead, and our team has grown from 2 to 8 within the last eight months.

I highly recommend working with Sprocket.

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Sprocket Digital

Where experience is as
important as results