Identifying your target demographic is undoubtedly one of the most important parts of creating a foundation for your marketing campaign. You need to know who is interested in buying your product or service so that you can shape the marketing efforts around the online activities of these people. Let’s look at market segmentation.
What is Market Segmentation?
Even if you feel like you have a specific demographic in mind that you are targeting, don’t overlook the benefits of segmenting your market to optimise your efforts. Market segmentation means that you break out your audience into smaller groups with distinct characteristics. Then, ads and content can be designed that will be interesting and relevant to each of those target groups.
As you improve the content that is shown to each market group, the relevancy increases the likelihood that the content will resonate with them. As a result, there is a higher chance that the person will click through and buy your product.
Strategies for Market Segmentation
Every business owner wants to maximise the effectiveness of marketing budgets while improving overall sales. These strategies can be used to help you dial in the steps that result in new visitors that convert into regular customers.
Consider some of these segmentation strategies that might be relevant for your online marketing efforts:
• Location: Create content for people who are located in specific areas. Not only can you limit the ads to only show to people who are in a certain range, but you can also use location-specific language in the ads and content.
• Demographics: Choose specific demographic features that might be relevant to your products and services. For example, relationship status, nationality, gender, age, education, household size, and more. These details can be used alone or with other segmentation strategies.
• Interests: Understand the behaviours of the groups so that you can segment marketing strategies by interests. For example, fitness equipment can be marketed to people who are training for marathons in one way, but the marketing strategy might be completely different if you are advertising the same fitness equipment for weight loss.
Talk to our team at Sprocket Digital if you need help with your online marketing campaign. We offer over 20 years of industry experience and a top-notch team that is always available to answer your questions.
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